Busch Gardens® Williamsburg Launches New Special Event - Coasters and Craft Brews

Rhea-AI Summary

Busch Gardens Williamsburg announces the launch of a new event, Coasters and Craft Brews, running from August 6-16. While general park operations remain closed, this special outdoor event features iconic roller coasters, local brews, and barbeque. Guests must reserve tickets, starting at $44.99, and a Members only sneak peek occurs on August 5. The park will adhere to enhanced health protocols, including limited capacity and physical distancing, to ensure guest safety.

Annual Memberships are available for as low as $10.99 per month.

Positive

• Introduction of a new revenue-generating event during park closure.
• Special event tickets priced at $44.99 potentially attract visitors.
• Membership option available at a low cost increases long-term customer loyalty.
• Enhanced safety protocols may improve customer trust and attendance.

Negative

• General park operations remain closed, limiting overall revenue.
• Limited capacity may restrict potential earnings from the event.

WILLIAMSBURG, Va., July 30, 2020 /PRNewswire/ -- Busch Gardens® Williamsburg announced today the launch of an ALL-NEW special event - Coasters and Craft Brews. While the general park remains closed, this new specially ticketed outdoor event will highlight an array of hand-picked park experiences including three iconic roller coasters, high flying Screamin' Swing, ice cold local and craft brews, and tasty barbeque. Coasters and Craft Brews will run August 6 -16, Thursdays from 5 p.m. – 9 p.m. and Fridays, Saturdays and Sundays from 11 a.m. – 3 p.m. and 5 p.m. – 9 p.m.   The park will host a Members only sneak peek on Wednesday, August 5 from 5 – 9 p.m.

Reservations for the Coasters and Craft Brews special event are required for all those who attend and will be available starting today by visiting buschgardens.com/williamsburg/reservation.

In compliance with Virginia's phase 3 safety guidelines for reopening businesses, the park will operate with enhanced health and safety protocols for cleaning and sanitizing, physical distancing, face covering requirements and temperature screenings. Special event capacity will be extremely limited to create ample space for guests to enjoy their experience, while maintaining physical distancing in a safe environment.

At Coasters and Craft Brews, guests will have plenty of open space to explore the charm of select villages including Ireland, Scotland, France and New France, before they take in the thrills of their favorite iconic coasters including InvadR®, Griffon®, Loch Ness Monster® and the park's most recent high thrill attraction, Finnegan's Flyer®.  In addition to visiting Busch Gardens' famous Clydesdales, wolves and eagles, guests can relax with delicious barbeque fare at Trapper's Smokehouse along with a selection of over 20 local and craft cold brews at Grogan's Pub.

"We want to thank our guests for their patience and are so excited to be able to give them a taste of Busch Gardens Williamsburg when we safely welcome them back to enjoy Coasters and Craft Brews," said Kevin Lembke, president of Busch Gardens Williamsburg. "The health and safety of our guests and employees is our foremost priority and we are working hard to prepare the park for this special event so guests can join us for a fun and safe experience."

Busch Gardens Williamsburg has launched a new safety website with detailed information about the measures that guests can expect when they arrive at the park, including key operational changes. Specific information can be found by visiting:

• Buschgardens.com/williamsburg/park-info/park-safety/

Special event tickets are available for $44.99 or guests have the option to purchase a Membership for as low as $10.99 per month, with no down payment. Members receive 12 months of unlimited visitation and park benefits and rewards including FREE parking*, in-park discounts and much more. Admission is free for active Members, Annual Pass Holders and Fun Card holders.

Guests can receive the latest information on hours of operation for Busch Gardens Williamsburg by visiting, BuschGardensWilliamsburg.com or Facebook.com/BuschGardensVA

CLICK HERE FOR IMAGES AND VIDEO

About SeaWorld Entertainment, Inc.

SeaWorld Entertainment, Inc. (NYSE: SEAS) is a leading theme park and entertainment company providing experiences that matter, and inspiring guests to protect animals and the wild wonders of our world. The Company is one of the world's foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care. The Company collectively cares for what it believes is one of the largest zoological collections in the world and has helped lead advances in the care of animals. The Company also rescues and rehabilitates marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld^® rescue team has helped more than 36,000 animals in need over the Company's history.  SeaWorld Entertainment, Inc. owns or licenses a portfolio of recognized brands including SeaWorld^®, Busch Gardens^®, Aquatica^®, Sesame Place^® and Sea Rescue^®. Over its more than 60-year history, the Company has built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind zoological collection. The Company's theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests.

Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at www.seaworldentertainment.com. Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail by registering at that website.

*Some restrictions apply

Contact: Lori Cherry, lori.cherry@seaworld.com

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SOURCE Busch Gardens Williamsburg

FAQ

What is the Coasters and Craft Brews event at Busch Gardens Williamsburg?

It is a special outdoor event featuring roller coasters and craft brews, running from August 6-16.

When is the Members-only sneak peek for Coasters and Craft Brews?

The sneak peek is scheduled for August 5 from 5 p.m. to 9 p.m.

How much do tickets for Coasters and Craft Brews cost?

Tickets are priced at $44.99.

What safety measures are in place for the Coasters and Craft Brews event?

The event will follow Virginia's phase 3 safety guidelines, including limited capacity, physical distancing, and temperature screenings.

What are the membership options available for Busch Gardens Williamsburg?

Memberships start at $10.99 per month, offering unlimited visitation and park benefits.