Santa Cruz County Bank Hires Alison Voorhees as Senior Vice President, Director of Marketing
Santa Cruz County Bank (OTCQX: SCZC) has appointed Alison Voorhees as Senior Vice President and Director of Marketing. Voorhees brings over 20 years of marketing experience and holds multiple professional certifications including CFMP, Certified Digital Marketing Professional, and PCM® in Digital Marketing. She previously served as Vice President, Marketing Strategy Manager at Capital City Bank and holds advanced degrees from USC and London School of Economics. In her new role, she will oversee all marketing aspects from the bank's Santa Cruz location, focusing on branding, communications, and integrated marketing strategies.
Santa Cruz County Bank (OTCQX: SCZC) ha nominato Alison Voorhees come Vicepresidente Senior e Direttore Marketing. Voorhees porta con sé oltre 20 anni di esperienza nel marketing e possiede diverse certificazioni professionali, tra cui CFMP, Certified Digital Marketing Professional e PCM® in Marketing Digitale. In precedenza ha ricoperto il ruolo di Vicepresidente e Marketing Strategy Manager presso Capital City Bank e ha conseguito lauree avanzate presso l'USC e la London School of Economics. Nel suo nuovo ruolo, supervisionerà tutti gli aspetti del marketing dalla sede della banca a Santa Cruz, concentrandosi su branding, comunicazione e strategie di marketing integrate.
Santa Cruz County Bank (OTCQX: SCZC) ha designado a Alison Voorhees como Vicepresidenta Senior y Directora de Marketing. Voorhees aporta más de 20 años de experiencia en marketing y posee múltiples certificaciones profesionales, incluyendo CFMP, Certified Digital Marketing Professional y PCM® en Marketing Digital. Anteriormente, ocupó el cargo de Vicepresidenta y Gerente de Estrategia de Marketing en Capital City Bank y cuenta con títulos avanzados de USC y London School of Economics. En su nuevo rol, supervisará todos los aspectos de marketing desde la sede del banco en Santa Cruz, centrándose en la marca, las comunicaciones y las estrategias de marketing integrado.
산타크루즈 카운티 뱅크 (OTCQX: SCZC)는 앨리슨 부리히스를 수석 부사장 및 마케팅 디렉터로 임명했습니다. 부리히스는 20년 이상의 마케팅 경험을 가지고 있으며 CFMP, 인증된 디지털 마케팅 전문가 및 PCM® 디지털 마케팅 등 여러 전문 자격증을 보유하고 있습니다. 이전에는 캐피탈 시티 뱅크에서 부사장 및 마케팅 전략 관리자로 근무했으며 USC와 런던 경제대학교에서 고급 학위를 취득했습니다. 새로운 역할에서 그녀는 은행의 산타크루즈 지점에서 모든 마케팅 측면을 감독하며, 브랜드, 커뮤니케이션 및 통합 마케팅 전략에 집중할 것입니다.
Santa Cruz County Bank (OTCQX: SCZC) a nommé Alison Voorhees au poste de Vice-présidente senior et Directrice Marketing. Voorhees apporte plus de 20 ans d'expérience en marketing et détient plusieurs certifications professionnelles, dont CFMP, Certified Digital Marketing Professional et PCM® en Marketing Digital. Auparavant, elle a occupé le poste de Vice-présidente et Responsable de la Stratégie Marketing à la Capital City Bank et a obtenu des diplômes avancés de l'USC et de la London School of Economics. Dans son nouveau rôle, elle supervisera tous les aspects marketing depuis la succursale de la banque à Santa Cruz, en se concentrant sur le branding, la communication et les stratégies de marketing intégré.
Santa Cruz County Bank (OTCQX: SCZC) hat Alison Voorhees zur Senior Vice President und Marketingdirektorin ernannt. Voorhees bringt über 20 Jahre Erfahrung im Marketing mit und hat mehrere professionelle Zertifizierungen, darunter CFMP, Certified Digital Marketing Professional und PCM® in Digital Marketing. Zuvor war sie als Vizepräsidentin und Managerin für Marketingstrategie bei der Capital City Bank tätig und verfügt über Abschlüsse von der USC und der London School of Economics. In ihrer neuen Rolle wird sie alle Marketingaspekte von der Bankfiliale in Santa Cruz überwachen und sich auf Markenbildung, Kommunikation und integrierte Marketingstrategien konzentrieren.
- Appointment of a highly qualified marketing executive with over 20 years of experience
- New hire brings multiple professional certifications in financial and digital marketing
- Strategic addition to strengthen brand development and marketing capabilities
- None.
Ms. Voorhees has a more than 20-year marketing background with extensive experience in branding, rebranding and creative direction, business and creative writing, corporate and executive communications, strategic business and marketing campaigns, media partnerships and community relations. She is a Certified Financial Marketing Professional (CFMP), Certified Digital Marketing Professional and Professional Certified Marketer (PCM®) in Digital Marketing. Her attention to creative excellence includes internal and external communications, data storytelling, marketing technology and automation tools and overall brand and integrated marketing strategy with a multi-channel approach.
Krista Snelling, Santa Cruz County Bank President and CEO, commented, "Alison brings a wealth of bank marketing experience and fresh perspectives to help us continue our mission of serving the community with excellence. We are confident that under her leadership our brand, built over the past two decades, will continue to flourish and evolve in exciting ways that remain true to our roots."
Early in her career, Ms. Voorhees established herself as an effective campaign and event coordinator, a strategic business and marketing planner, a dedicated team leader and a committed community partner. Ms. Voorhees most recently ascended to the role of Vice President, Marketing Strategy Manager for Capital City Bank where she also previously served as Assistant Vice President, Advertising Manager and Public Relations Specialist. Prior to a career in banking, she worked in fundraising and special events for Orlando Ballet and Opening Nights Performing Arts as well as in sales and marketing support for Ben Nye Company.
Of this new opportunity, Ms. Voorhees said, "Joining a talented team of leaders at such a beloved community banking institution is a dream move for my career. I am honored to be entrusted with taking up the marketing mantle to shape the future of the Santa Cruz County Bank brand and beyond."
Ms. Voorhees holds a Master of Arts in Global Communications from the University of
An avid community volunteer in the arts, elder care, literacy, placemaking, workforce development and youth sports, Ms. Voorhees has relocated to
ABOUT
Founded in 2004, Santa Cruz County Bank is the wholly owned subsidiary of West Coast Community Bancorp, a bank holding company. The Bank is a top-rated, locally operated and full-service community bank headquartered in
Forward-Looking Statements
This release may contain forward-looking statements that are subject to risks and uncertainties. Such risks and uncertainties may include but are not necessarily limited to the successful integration with 1st Capital Bancorp post-merger, achieving the targeted cost savings and synergies within expected time-frames or at all, retaining employees and customers, fluctuations in interest rates (including but not limited to changes in depositor behavior in relation thereto), inflation, government regulations and general economic conditions, and competition within the business areas in which the Bank is conducting its operations, health of the real estate market in California, Bancorp's ability to effectively execute its business plans, and other factors beyond Bancorp and the Bank's control. Such risks and uncertainties could cause results for subsequent interim periods or for the entire year to differ materially from those indicated. Readers should not place undue reliance on the forward-looking statements, which reflect management's view only as of the date hereof. Bancorp undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
View original content to download multimedia:https://www.prnewswire.com/news-releases/santa-cruz-county-bank-hires-alison-voorhees-as-senior-vice-president-director-of-marketing-302316435.html
SOURCE Santa Cruz County Bank
FAQ
Who is the new Marketing Director at Santa Cruz County Bank (SCZC)?
What are Alison Voorhees' qualifications at Santa Cruz County Bank (SCZC)?
What was Alison Voorhees' previous role before joining Santa Cruz County Bank (SCZC)?
