Santa Cruz County Bank Announces Retirement of Mary Anne Carson, EVP, Chief Marketing Officer
Santa Cruz County Bank (OTCQX: SCZC) announced the planned retirement of Mary Anne Carson, Executive Vice President and Chief Marketing Officer, effective January 3, 2025. Carson, who joined as the bank's fourth employee in 2003, has been instrumental in creating the bank's brand identity and leading marketing initiatives for over 20 years. She spearheaded public and private stock sales, managed shareholder relations, and led the Marketing Department through multiple mergers including Lighthouse Bank and 1st Capital Bank. Carson has also developed the bank's new brand, West Coast Community Bank, set to launch in 2025.
Santa Cruz County Bank (OTCQX: SCZC) ha annunciato il ritiro programmato di Mary Anne Carson, Vicepresidente Esecutivo e Direttore Marketing, a partire dal 3 gennaio 2025. Carson, che è entrata a far parte della banca come quarta dipendente nel 2003, ha avuto un ruolo fondamentale nella creazione dell'identità del marchio della banca e nella guida delle iniziative di marketing per oltre 20 anni. Ha guidato le vendite di azioni pubbliche e private, gestito i rapporti con gli azionisti e diretto il Dipartimento Marketing attraverso numerose fusioni, tra cui Lighthouse Bank e 1st Capital Bank. Carson ha anche sviluppato il nuovo marchio della banca, West Coast Community Bank, che sarà lanciato nel 2025.
Santa Cruz County Bank (OTCQX: SCZC) anunció la jubilación programada de Mary Anne Carson, Vicepresidenta Ejecutiva y Directora de Marketing, a partir del 3 de enero de 2025. Carson, quien se unió como la cuarta empleada del banco en 2003, ha sido fundamental en la creación de la identidad de marca del banco y en la dirección de iniciativas de marketing durante más de 20 años. Ella lideró las ventas de acciones públicas y privadas, gestionó las relaciones con los accionistas y encabezó el Departamento de Marketing a través de múltiples fusiones, incluyendo Lighthouse Bank y 1st Capital Bank. Carson también ha desarrollado la nueva marca del banco, West Coast Community Bank, que se lanzará en 2025.
산타크루즈 카운티 은행 (OTCQX: SCZC)는 2025년 1월 3일부로 마리 앤 카슨(Mary Anne Carson) 수석 부사장 겸 최고 마케팅 책임자의 은퇴 계획을 발표했습니다. 2003년에 은행의 네 번째 직원으로 입사한 카슨은 20년 이상 은행의 브랜드 아이덴티티를 구축하고 마케팅 이니셔티브를 이끄는 데 중요한 역할을 해왔습니다. 그녀는 공적 및 사적 주식 매각을 주도하고, 주주 관계를 관리하며, 라이트하우스 은행 및 1st 캐피탈 은행과 같은 여러 합병을 통해 마케팅 부서를 이끌었습니다. 카슨은 또한 2025년에 출시될 웨스트코스트 커뮤니티 뱅크의 새로운 브랜드를 개발했습니다.
Santa Cruz County Bank (OTCQX: SCZC) a annoncé la retraite prévue de Mary Anne Carson, Vice-présidente Exécutive et Directrice Marketing, à compter du 3 janvier 2025. Carson, qui a rejoint la banque comme quatrième employée en 2003, a été essentielle à la création de l'identité de marque de la banque et à la conduite des initiatives marketing pendant plus de 20 ans. Elle a dirigé les ventes d'actions publiques et privées, géré les relations avec les actionnaires et dirigé le département marketing à travers plusieurs fusions, y compris Lighthouse Bank et 1st Capital Bank. Carson a également développé la nouvelle marque de la banque, West Coast Community Bank, qui sera lancée en 2025.
Santa Cruz County Bank (OTCQX: SCZC) hat die geplante Pensionierung von Mary Anne Carson, Executive Vice President und Chief Marketing Officer, zum 3. Januar 2025 angekündigt. Carson, die 2003 als vierte Mitarbeiterin der Bank eintrat, war maßgeblich an der Schaffung der Markenidentität der Bank und der Leitung von Marketinginitiativen über mehr als 20 Jahre beteiligt. Sie leitete öffentliche und private Aktienverkäufe, managte die Aktionärsbeziehungen und führte die Marketingabteilung durch mehrere Fusionen, darunter Lighthouse Bank und 1st Capital Bank. Carson hat auch die neue Marke der Bank, West Coast Community Bank, entwickelt, die 2025 auf den Markt kommen soll.
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Ms.
During her years at SCCB, Ms.
Krista Snelling, Santa Cruz County Bank President and CEO, commented, "Mary Anne has been the heart and soul of our marketing efforts and has served as the Bank's chief spokesperson for two decades. Since the inception of the Bank, she has been instrumental in shaping our mission and driving initiatives that have become the cornerstone of our success. Her leadership has been essential in building the trusted and beloved institution we are today.
Not only is Mary Anne responsible for creating the Bank's iconic brand, she has also developed our new brand, West Coast Community Bank, which will be launched in 2025. Her contributions to Santa Cruz County Bank are immeasurable. She has helped foster the deep relationships we cherish with our community partners, shareholders and the media. Her vision and dedication will be greatly missed, but we are excited for her as she embarks on a new chapter. On behalf of the entire team and our boards, I want to thank Mary Anne for her unwavering commitment and the enduring legacy she leaves behind."
Reflecting on her time with SCCB, Ms.
Prior to joining Santa Cruz County Bank, Ms.
ABOUT
Founded in 2004, Santa Cruz County Bank is the wholly owned subsidiary of West Coast Community Bancorp, a bank holding company. The Bank is a top-rated, locally operated and full-service community bank headquartered in
Forward-Looking Statements
This release may contain forward-looking statements that are subject to risks and uncertainties. Such risks and uncertainties may include but are not necessarily limited to the successful integration with 1st Capital Bancorp post-merger, achieving the targeted cost savings and synergies within expected time-frames or at all, retaining employees and customers, fluctuations in interest rates (including but not limited to changes in depositor behavior in relation thereto), inflation, government regulations and general economic conditions, and competition within the business areas in which the Bank is conducting its operations, health of the real estate market in California, Bancorp's ability to effectively execute its business plans, and other factors beyond Bancorp and the Bank's control. Such risks and uncertainties could cause results for subsequent interim periods or for the entire year to differ materially from those indicated. Readers should not place undue reliance on the forward-looking statements, which reflect management's view only as of the date hereof. Bancorp undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
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SOURCE Santa Cruz County Bank
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