The New Indian Express Group First Publisher in India to Expand its Comscore Access to Include New State Level Clusters

Rhea-AI Summary

Comscore (Nasdaq: SCOR) has strengthened its partnership with The New Indian Express Group (ENPL) by entering a multi-year agreement for new state level clusters in digital audience measurement in India. This deal enhances ENPL's ability to analyze audiences beyond national metrics, focusing on regions like Tamil Nadu, Karnataka, and Maharashtra & Goa, where they have a strong presence. The state-level data, launched in February 2021, provides deeper insights into audience behavior at a regional level, aiding ENPL's business growth plans.

Positive

• Strengthened partnership with The New Indian Express Group through a multi-year agreement.
• New state level clusters enhance audience measurement capabilities beyond national levels.
• Provides valuable regional data for ENPL's operational areas, aiding their business strategy.

Negative

• None.

RESTON, Va., April 19, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that long-term client The New Indian Express Group (ENPL) has taken the opportunity to subscribe to the new state level clusters for digital audience measurement in India.

ENPL has leveraged Comscore's digital audience measurement data since 2017 and this new multi-year deal marks a strengthening of that partnership. This addition to the existing Comscore solution allows ENPL to understand multi-platform audiences beyond country level, enabling them to connect with brands at a regional level. Clusters such as Tamil Nadu, Karnataka and Maharashtra & Goa particularly align with ENPL's strong presence in South India and will provide invaluable insights into their audiences.

"The New Indian Express Group is one of the leading publishers from South India, with a pan India network. This partnership will help them differentiate themselves and drive their business goals," said Kedar Gavane, SVP Sales & Partnerships, APAC, Comscore.

"State Level Cluster data helps us leverage our strong presence in South India & connect with brands who are interested in regional campaign," said Lakshmi Menon, CEO, ENPL. "This data is an important part of our plans to grow our business in the coming years."

New state level clusters for India, launched in February 2021, unlocked new opportunities for publishers, advertisers and agencies across India for a deeper understanding of their audiences based on their location in 16 state clusters across India.

For more information about Comscore's digital audience measurement suite and these new audience clusters available now, please contact us today.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.

 

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SOURCE Comscore

FAQ

What are the new developments for Comscore and SCOR in India?

Comscore has entered a multi-year agreement with The New Indian Express Group, subscribing to new state level clusters for digital audience measurement.

How will the partnership with The New Indian Express Group affect Comscore's operations?

This partnership will allow Comscore to provide enhanced audience measurement data, focusing on regional insights which can drive business strategies for publishers.

When was the new state level audience measurement data launched?

The new state level clusters for audience measurement were launched in February 2021.

What regions are included in the new audience measurement clusters for Comscore?

The new audience measurement clusters include Tamil Nadu, Karnataka, Maharashtra, and Goa, among others, focusing on South India.

What is the significance of the new agreement for The New Indian Express Group?

The agreement enables ENPL to leverage regional audience data, essential for connecting with brands interested in localized campaigns and growing their business.