Comscore Signs New Logo Deal with Atlas Obscura for Syndicated Digital Measurement

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has signed a new agreement with Atlas Obscura to provide its digital audience measurement services, enhancing Atlas Obscura’s understanding of audience behavior across platforms. The deal includes Comscore's Media Ratings solutions with Plan Metrix Multi-Platform in the US. Both companies express optimism about the partnership, with Atlas Obscura aiming to leverage Comscore's insights to serve its audience better. Comscore's solutions allow for a comprehensive view of media consumption, providing valuable data for advertisers.

Positive

• Comscore partnered with Atlas Obscura to provide digital audience measurement services.
• The agreement enhances Atlas Obscura's understanding of its audience's behavior.
• Comscore offers industry-leading Media Ratings solutions, improving audience insights.

Negative

• None.

RESTON, Va., April 14, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden wonders, with Comscore's industry-leading digital audience measurement.

Under the agreement, Atlas Obscura will have access to Comscore's signature Media Ratings solutions with Plan Metrix Multi-Platform in the US, to better understand audience behavior and media consumption across desktop and mobile devices.

"We are pleased that Atlas Obscura selected Comscore's digital audience measurement to better understand and articulate to the advertising community both the quantity and the quality of its audience," said Carol Hinnant, Chief Revenue Officer, Comscore. "We look forward to supporting Atlas Obscura in its efforts to better serve its audience."

"Comscore's industry-leading digital audience measurement will help us to more accurately measure our growing audience," said Warren Webster, CEO of Atlas Obscura. "We are excited to partner with Comscore to gain an even deeper understanding of what resonates with our audience, and continue to provide surprising, wondrous content about the world."

Atlas Obscura continues to focus on different avenues of changing the world, including creating a global community of explorers, publishing best-in-class journalism, holding extraordinary events all over the country, and leading the world's most unusual trips to the world's most remarkable places. Today, they create multimedia content, special events, and creative advertising programs for some of the world's most exciting brands.

Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively collected datasets. Comscore's innovative lineup of digital media ratings offerings, which includes Media Metrix Multi-Platform, Video Metrix Multi-Platform and Mobile Metrix, allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What is the new agreement between Comscore and Atlas Obscura?

Comscore has signed an agreement to provide Atlas Obscura with its digital audience measurement services.

How will Comscore's services benefit Atlas Obscura?

Comscore's services will help Atlas Obscura understand audience behavior and improve its advertising strategies.

When was the agreement between Comscore and Atlas Obscura announced?

The agreement was announced on April 14, 2021.

What does Comscore's Media Ratings include?

Comscore's Media Ratings include Plan Metrix Multi-Platform and provide insights on media consumption across devices.

What stock symbol is Comscore listed under?

Comscore is listed under the stock symbol SCOR.