Comscore Reports TV Viewing Engagement for Week Ending May 2, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.

Top broadcast program, Enamorándonos, achieved a Stickiness Index of 150. PRESIDENTIAL ADDRESS was the leading cable telecast with a Stickiness Index of 153. This ranking is part of Comscore's TV engagement rating, which measures the average percentage viewed of each telecast. Comscore continues to provide extensive television viewing data across local markets, supporting advertisers and media companies in engaging their target audiences effectively.

Positive

• Top broadcast program Enamorándonos ranked first with a Stickiness Index of 150.
• Top cable telecast PRESIDENTIAL ADDRESS scored highest with a Stickiness Index of 153.
• Comscore's data reflects its strong position as a trusted source for television viewership across local markets.

Negative

• None.

RESTON, Va., May 12, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending May 2, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	150	160	Enamorándonos	UNIMAS	4/29/2021
2	142	87	¿Te acuerdas de mí?	UNIV	4/27/2021
3	141	96	La hija del embajador	UNIV	4/27/2021
4	141	3	The Voice	NBC	4/26/2021
5	140	10	Blue Bloods	CBS	4/30/2021
6	139	85	Diseñando tu amor	UNIV	4/27/2021
7	139	121	Buscando a Frida	TELMUN	4/26/2021
8	138	5	FBI	CBS	4/27/2021
9	134	2	NCIS	CBS	4/27/2021
10	131	11	FBI: Most Wanted	CBS	4/27/2021
11	131	17	Bull	CBS	4/26/2021
12	131	27	9-1-1	FOX	4/26/2021
13	131	16	Magnum P.I.	CBS	4/30/2021
14	130	35	9-1-1: Lone Star	FOX	4/26/2021
15	130	12	NCIS: New Orleans	CBS	5/2/2021
16	130	7	NCIS: Los Angeles	CBS	5/2/2021
17	127	1	60 Minutes	CBS	5/2/2021
18	127	122	Exatlón Estados Unidos	TELMUN	5/2/2021
19	126	6	American Idol	ABC	5/2/2021
20	126	140	La suerte de Loli	TELMUN	4/26/2021
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending May 2, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	153	13	PRESIDENTIAL ADDRESS	MSNBC	4/28/2021
2	146	23	When Calls the Heart	HALL	5/2/2021
3	142	1	NFL Draft 2021	ESPN	4/29/2021
4	142	30	The Curse of Oak Island	HST	4/27/2021
5	140	41	90 Day Fiancé: Happily Ever After?	TLC	5/2/2021
6	139	286	Daddy's Perfect Little Girl	LMN	4/30/2021
7	139	864	La Rosa de Guadalupe	GALA	5/1/2021
8	132	318	Fear the Walking Dead	AMC	5/2/2021
9	132	119	Tyler Perry's The Oval	BET	4/27/2021
10	131	28	NFL Draft	NFLNET	4/29/2021
11	130	216	Revenge Delivered	LIFE	5/1/2021
12	130	112	The Real Housewives of Atlanta	BRAVO	5/2/2021
13	129	150	Married to Medicine	BRAVO	5/2/2021
14	128	73	WWE Monday Night Raw	USA	4/26/2021
15	127	18	Home Town Takeover	HGTV	5/2/2021
16	126	157	The Real Housewives of New Jersey	BRAVO	4/28/2021
17	126	840	Fatal Attraction	TVONE	4/26/2021
18	123	331	VH1 Couples Retreat	VH1	4/26/2021
19	123	247	Married at First Sight	LIFE	4/28/2021
20	122	666	An Unexpected Killer	OXGN	4/30/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore

FAQ

What is the Stickiness Index for Comscore's top broadcast program in May 2021?

The Stickiness Index for Comscore's top broadcast program, Enamorándonos, was 150.

Which cable telecast had the highest viewer engagement for the week ending May 2, 2021?

The highest viewer engagement cable telecast was PRESIDENTIAL ADDRESS with a Stickiness Index of 153.

How does Comscore measure viewer engagement for television programs?

Comscore measures viewer engagement through its Stickiness Index, which compares the average percentage viewed of each telecast to all primetime telecasts with the same duration.

What are the implications of the Stickiness Index for advertisers?

The Stickiness Index helps advertisers identify which programs engage viewers most, allowing them to target their advertising more effectively.

When was Comscore's announcement regarding viewer engagement made?

Comscore announced the viewer engagement rankings on May 12, 2021, for the week ending May 2, 2021.