Comscore Reports TV Viewing Engagement for Week Ending April 4, 2021
Comscore (Nasdaq: SCOR) reported on April 16, 2021, the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021. The NCAA Men's Basketball Championship topped the broadcast ratings, indicating strong viewer loyalty. Notably, Spanish-language content also showed significant audience engagement despite lower overall ratings. Comscore's Stickiness Index measures viewer engagement, with the NCAA Men's Basketball Tournament and several Spanish-language programs demonstrating high 'stickiness' indicating a committed viewer base.
- NCAA Men's Basketball Championship had the highest viewer engagement with a Stickiness Index of 153.
- Spanish-language programming showed strong audience loyalty, valuable for advertisers.
- Comscore's Stickiness Index is a trusted metric for measuring television viewership and engagement.
- Despite high engagement, some Spanish-language programs ranked lower in overall ratings.
- Potential overreliance on NCAA events may affect diversity in viewer engagement metrics.
RESTON, Va., April 16, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.
"As expected, the men's NCAA basketball championship took the trophy for this week's broadcast rating and stickiness, but Spanish-language programming notably continued to garner significantly strong audience loyalty despite being lower on the ratings side, demonstrating the value for advertisers seeking to reach engaged audiences," said Paul Dergarabedian, Senior Media Analyst, Comscore.
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 4, 2021) | |||||
RANK | STICKINESS INDEX | RATING RANK | TELECAST | NETWORK | DAY |
1 | 153 | 1 | 2021 NCAA Men's Basketball Tournament Championship1 | CBS | 4/3/2021 |
2 | 150 | 147 | Enamorándonos | UNIMAS | 3/31/2021 |
3 | 150 | 71 | Vencer el desamor | UNIV | 3/29/2021 |
4 | 142 | 85 | La hija del embajador | UNIV | 3/29/2021 |
5 | 141 | 9 | Chicago Fire | NBC | 3/31/2021 |
6 | 140 | 19 | Blue Bloods | CBS | 4/2/2021 |
7 | 138 | 13 | Chicago P.D. | NBC | 3/31/2021 |
8 | 137 | 88 | ¿Te acuerdas de mí? | UNIV | 3/31/2021 |
9 | 137 | 122 | Buscando a Frida | TELMUN | 3/29/2021 |
10 | 134 | 77 | Mira quién baila All Stars | UNIV | 4/4/2021 |
11 | 134 | 10 | Law & Order: Organized Crime | NBC | 4/1/2021 |
12 | 133 | 89 | La Rosa de Guadalupe | UNIV | 3/31/2021 |
13 | 133 | 149 | Exatlón Estados Unidos | TELMUN | 4/4/2021 |
14 | 131 | 24 | Magnum P.I. | CBS | 4/2/2021 |
15 | 131 | 7 | The Voice | NBC | 3/29/2021 |
16 | 131 | 8 | Law & Order: Special Victims Unit | NBC | 4/1/2021 |
17 | 130 | 18 | NCIS: New Orleans | CBS | 4/4/2021 |
18 | 129 | 5 | Chicago Med | NBC | 3/31/2021 |
19 | 128 | 30 | Grey's Anatomy | ABC | 4/1/2021 |
20 | 127 | 131 | La suerte de Loli | TELMUN | 3/29/2021 |
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.] | |||||
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 4, 2021) | |||||
RANK | STICKINESS INDEX | RATING RANK | TELECAST | NETWORK | DAY |
1 | 149 | 91 | Mahalia | LIFE | 4/3/2021 |
2 | 146 | 111 | The Walking Dead | AMC | 4/4/2021 |
3 | 145 | 39 | One Perfect Wedding | HALL | 4/3/2021 |
4 | 143 | 25 | The Curse of Oak Island | HST | 3/30/2021 |
5 | 143 | 44 | 90 Day Fiance | TLC | 4/4/2021 |
6 | 142 | 32 | When Calls the Heart | HALL | 4/4/2021 |
7 | 141 | 1 | 2021 NCAA Men's Basketball Tournament1 | TBS | 3/30/2021 |
8 | 140 | 110 | Tyler Perry's Sistas | BET | 3/31/2021 |
9 | 138 | 910 | La Rosa de Guadalupe | GALA | 4/3/2021 |
10 | 132 | 122 | Tyler Perry's The Oval | BET | 3/30/2021 |
11 | 130 | 214 | Married at First Sight | LIFE | 3/31/2021 |
12 | 129 | 129 | The Real Housewives of New Jersey | BRAVO | 3/31/2021 |
13 | 129 | 75 | WWE Monday Night Raw | USA | 3/29/2021 |
14 | 128 | 257 | Resident Alien | SYFY | 3/31/2021 |
15 | 128 | 161 | The Real Housewives of Atlanta | BRAVO | 4/4/2021 |
16 | 127 | 824 | Fatal Attraction | TVONE | 3/29/2021 |
17 | 127 | 189 | Married to Medicine | BRAVO | 4/4/2021 |
18 | 122 | 571 | Friendship Never Dies | LMN | 4/2/2021 |
19 | 122 | 14 | 2021 NCAA Women's Basketball Tournament2 | ESPN | 4/2/2021 |
20 | 121 | 228 | The First 48 | A&E | 4/1/2021 |
[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.] | |||||
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels. | |||||
Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.
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SOURCE Comscore
FAQ
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