Comscore Reports TV Viewing Engagement for Week Ending April 25, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending April 25, 2021. The rankings indicate that Enamorándonos on UNIMAS achieved the highest Stickiness Index at 152, followed by La hija del embajador on Univision at 142. In cable, Hearts Down Under on Hallmarked the highest engagement with a score of 151. The Stickiness Index measures viewer engagement based on the percentage of the program viewed compared to other primetime telecasts, showcasing Comscore's expertise in audience measurement.

Positive

• Comscore ranked as a leader in measuring television viewership with a robust tracking system across millions of households.
• The release of viewer engagement data showcases Comscore's commitment to providing actionable insights for networks and advertisers.
• The company’s Stickiness Index provides a valuable measure of viewer engagement, helping industry stakeholders maximize their advertising revenue.

Negative

• None.

RESTON, Va., May 7, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 25, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	157	Enamorándonos	UNIMAS	4/21/2021
2	142	96	La hija del embajador	UNIV	4/23/2021
3	141	6	Chicago Fire	NBC	4/21/2021
4	139	119	Buscando a Frida	TELMUN	4/19/2021
5	139	78	¿Te acuerdas de mí?	UNIV	4/20/2021
6	138	79	La Rosa de Guadalupe	UNIV	4/20/2021
7	136	10	Chicago P.D.	NBC	4/21/2021
8	135	33	9-1-1: Lone Star	FOX	4/19/2021
9	135	3	The Voice	NBC	4/19/2021
10	134	28	9-1-1	FOX	4/19/2021
11	129	4	Chicago Med	NBC	4/21/2021
12	128	24	Grey's Anatomy	ABC	4/22/2021
13	128	121	Exatlón Estados Unidos	TELMUN	4/25/2021
14	127	20	Bull	CBS	4/19/2021
15	127	35	The Masked Singer	FOX	4/21/2021
16	125	7	FBI	CBS	4/20/2021
17	124	138	La suerte de Loli	TELMUN	4/19/2021
18	124	30	Blue Bloods	CBS	4/23/2021
19	123	22	Law & Order: Organized Crime	NBC	4/22/2021
20	123	56	The Resident	FOX	4/20/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 25, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	151	26	Hearts Down Under	HALL	4/24/2021
2	144	21	When Calls the Heart	HALL	4/25/2021
3	143	33	The Curse of Oak Island	HST	4/20/2021
4	136	48	90 Day Fiancé: Happily Ever After?	TLC	4/25/2021
5	135	170	My Husband's Killer Girlfriend	LIFE	4/24/2021
6	134	907	La Rosa de Guadalupe	GALA	4/24/2021
7	134	140	Tyler Perry's The Oval	BET	4/20/2021
8	133	407	Deceitful Dating	LMN	4/23/2021
9	133	292	Fear the Walking Dead	AMC	4/25/2021
10	129	79	WWE Monday Night Raw	USA	4/19/2021
11	128	130	The Real Housewives of Atlanta	BRAVO	4/25/2021
12	128	157	The Real Housewives of New Jersey	BRAVO	4/21/2021
13	127	159	Married to Medicine	BRAVO	4/25/2021
14	127	921	Fatal Attraction	TVONE	4/19/2021
15	126	368	VH1 Couples Retreat	VH1	4/19/2021
16	126	202	Aurora Teagarden Mysteries: How to Con a Con	HALLMM	4/25/2021
17	125	266	Married at First Sight	LIFE	4/21/2021
18	124	128	OutDaughtered	TLC	4/20/2021
19	124	20	Home Town	HGTV	4/25/2021
20	123	195	The First 48	A&E	4/22/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What is Comscore's Stickiness Index?

Comscore's Stickiness Index measures viewer engagement by comparing the percentage viewed of a telecast to that of all primetime telecasts with the same duration.

Which program had the highest viewer engagement in the week ending April 25, 2021?

The program with the highest viewer engagement was Enamorándonos on UNIMAS, with a Stickiness Index of 152.

What does the viewer engagement data from Comscore indicate for advertisers?

The viewer engagement data helps advertisers to understand audience behaviors and improve their targeting, ultimately maximizing revenue.

How does Comscore collect data for its television viewership metrics?

Comscore collects data from return path devices across tens of millions of households to measure television viewership.

Which cable program ranked highest for viewer engagement during the same week?

Hearts Down Under on Hall attracted the highest cable viewer engagement with a Stickiness Index of 151.