Comscore Reports TV Viewing Engagement for Week Ending April 18, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) released data on the most engaging television programs for the week ending April 18, 2021. The Hallmark Channel dominated cable telecasts, with 'Right in Front of Me' earning the top spot in viewer engagement. Spanish-language networks also showed strong audience loyalty, particularly Univision. The Stickiness Index, a measure of viewer engagement, highlights how well audiences are retained throughout broadcasts. Comscore's expertise in measuring viewership continues to solidify its role as a key player in media evaluation.

Positive

• Hallmark Channel's programming shows high viewer engagement, indicating strong audience interest.
• Comscore's Stickiness Index reflects a solid understanding of viewer retention across different networks.

Negative

• None.

RESTON, Va., April 30, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.

"Fans were glued to The Hallmark Channel programming this week, while multiple Spanish-language networks continued to find strong audience loyalty with multiple shows," said Paul Dergarabedian, Senior Media Analyst, Comscore.

	TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 18, 2021)
	RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
	1	152	156	Enamorándonos	UNIMAS	4/12/2021
	2	145	6	Blue Bloods	CBS	4/16/2021
	3	142	89	La hija del embajador	UNIV	4/13/2021
	4	141	75	Mira quién baila All Stars	UNIV	4/18/2021
	5	139	86	¿Te acuerdas de mí?	UNIV	4/13/2021
	6	138	129	Buscando a Frida	TELMUN	4/16/2021
	7	137	92	La Rosa de Guadalupe	UNIV	4/13/2021
	8	132	12	Magnum P.I.	CBS	4/16/2021
	9	131	14	Bull	CBS	4/12/2021
	10	130	132	Exatlón Estados Unidos	TELMUN	4/18/2021
	11	130	3	The Voice	NBC	4/12/2021
	12	128	19	Grey's Anatomy	ABC	4/15/2021
	13	128	79	Sal y pimienta	UNIV	4/18/2021
	14	126	17	This Is Us	NBC	4/13/2021
	15	126	139	La suerte de Loli	TELMUN	4/13/2021
	16	124	27	The Masked Singer	FOX	4/14/2021
	17	124	7	American Idol	ABC	4/18/2021
	18	123	54	The Resident	FOX	4/13/2021
	19	123	20	Law & Order: Organized Crime	NBC	4/15/2021
	20	121	4	NCIS	CBS	4/13/2021
	[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
	TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 18, 2021)
	RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
	1	146	29	Right in Front of Me	HALL	4/17/2021
	2	145	131	MatchMaker Mysteries: The Art of the Kill	HALLMM	4/18/2021
	3	144	30	The Curse of Oak Island	HST	4/13/2021
	4	142	33	When Calls the Heart	HALL	4/18/2021
	5	141	132	Envy: A Seven Deadly Sins Story	LIFE	4/17/2021
	6	136	37	90 Day Fiance	TLC	4/18/2021
	7	135	138	Tyler Perry's The Oval	BET	4/13/2021
	8	134	103	Tournament of Champions	FOOD	4/18/2021
	9	134	123	The Real Housewives of Atlanta	BRAVO	4/18/2021
	10	133	210	Married at First Sight	LIFE	4/14/2021
	11	133	278	Fear the Walking Dead	AMC	4/18/2021
	12	132	876	La Rosa de Guadalupe	GALA	4/17/2021
	13	132	144	The Real Housewives of New Jersey	BRAVO	4/14/2021
	14	131	427	Saving My Daughter	LMN	4/16/2021
	15	130	74	WWE Monday Night Raw	USA	4/12/2021
	16	127	32	Rock the Block	HGTV	4/12/2021
	17	126	878	Fatal Attraction	TVONE	4/12/2021
	18	126	151	Married to Medicine	BRAVO	4/18/2021
	19	126	201	The First 48	A&E	4/15/2021
	20	125	120	OutDaughtered	TLC	4/13/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What is the Stickiness Index from Comscore?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration.

Which programs had the highest viewer engagement for the week ending April 18, 2021?

The top programs included 'Enamorándonos' on UNIMAS and 'Right in Front of Me' on the Hallmark Channel.

How did Spanish-language networks perform in viewer engagement?

Spanish-language networks, particularly Univision, demonstrated strong audience loyalty during the week.

When was Comscore's viewer engagement data released?

Comscore released the viewer engagement data on April 30, 2021.

What does high engagement indicate about television programming?

High engagement suggests that audiences are more likely to remain tuned in for the entire duration of the program, indicating its appeal.