Comscore Reports TV Viewing Engagement for Week Ending April 11, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced television viewer engagement metrics for the week ending April 11, 2021. The men's NCAA basketball championship led broadcast ratings, while Spanish-language program Enamorándonos topped the Stickiness Index, indicating strong audience loyalty. Key findings include:

• Top broadcast show: Enamorándonos (Stickiness Index: 152)
• Top cable show: Crossword Mysteries: Riddle Me Dead (Stickiness Index: 149)

Comscore's Stickiness Index measures viewer engagement, critical for advertisers and networks.

Positive

• Comscore published viewer engagement metrics showcasing its analytical capabilities.
• Spanish-language programming demonstrated high audience loyalty with Enamorándonos leading in stickiness.

Negative

• None.

RESTON, Va., April 23, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.

"As expected, the men's NCAA basketball championship topped the charts for this week's broadcast rating and ranked second in stickiness. Spanish-language programming continued to garner significantly strong audience loyalty despite being lower on the ratings side, with Enamorándonos topping even the NCAA men's basketball championship in stickiness." said Paul Dergarabedian, Senior Media Analyst, Comscore.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending April 11, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	157	Enamorándonos	UNIMAS	4/6/2021
2	144	1	CBS NCAA BSKBL CHAMPSHIPS1	CBS	4/5/2021
3	142	13	Blue Bloods	CBS	4/9/2021
4	142	102	La hija del embajador	UNIV	4/9/2021
5	141	82	¿Te acuerdas de mí?	UNIV	4/6/2021
6	140	7	Chicago Fire	NBC	4/7/2021
7	140	117	Buscando a Frida	TELMUN	4/6/2021
8	137	5	FBI	CBS	4/6/2021
9	137	12	Chicago P.D.	NBC	4/7/2021
10	136	88	La Rosa de Guadalupe	UNIV	4/6/2021
11	135	80	Mira quién baila All Stars	UNIV	4/11/2021
12	135	3	NCIS	CBS	4/6/2021
13	132	11	FBI: Most Wanted	CBS	4/6/2021
14	132	150	CINE TELEMUNDO	TELMUN	4/11/2021
15	130	18	Magnum P.I.	CBS	4/9/2021
16	129	6	Chicago Med	NBC	4/7/2021
17	129	26	Grey's Anatomy	ABC	4/8/2021
18	128	10	The Voice	NBC	4/5/2021
19	128	94	Sal y pimienta	UNIV	4/11/2021
20	128	8	American Idol	ABC	4/11/2021
1.	Baylor Bears vs Gonzaga Bulldogs from Lucas Oil Stadium
	[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending April 11, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	149	119	Crossword Mysteries: Riddle Me Dead	HALLMM	4/11/2021
2	147	20	As Luck Would Have It	HALL	4/10/2021
3	144	26	90 Day Fiance	TLC	4/11/2021
4	144	22	When Calls the Heart	HALL	4/11/2021
5	142	28	The Curse of Oak Island	HST	4/6/2021
6	138	897	La Rosa de Guadalupe	GALA	4/10/2021
7	136	146	Tyler Perry's The Oval	BET	4/6/2021
8	134	215	Married at First Sight	LIFE	4/7/2021
9	133	226	Beware of the Midwife	LIFE	4/11/2021
10	131	143	The Real Housewives of New Jersey	BRAVO	4/7/2021
11	130	248	Fear the Walking Dead	AMC	4/11/2021
12	129	95	WWE Monday Night Raw	USA	4/5/2021
13	129	133	The Real Housewives of Atlanta	BRAVO	4/11/2021
14	128	152	Lust: A Seven Deadly Sins Story	LIFE	4/10/2021
15	126	881	Fatal Attraction	TVONE	4/5/2021
16	126	175	Married to Medicine	BRAVO	4/11/2021
17	125	216	The First 48	A&E	4/8/2021
18	122	18	Home Town	HGTV	4/11/2021
19	122	366	Morning Show Mysteries: Death by Design	HALLMM	4/10/2021
20	121	131	OutDaughtered	TLC	4/6/2021
[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal;  Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

 

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SOURCE Comscore

FAQ

What were the top broadcast programs according to Comscore for the week ending April 11, 2021?

The top broadcast program was Enamorándonos with a Stickiness Index of 152.

How did Spanish-language programming perform in viewer engagement?

Spanish-language programming showed significant audience loyalty, with Enamorándonos ranking highly in stickiness.

What is the Stickiness Index used for?

The Stickiness Index measures viewer engagement and helps advertisers identify effective broadcasts.

What cable program topped the viewer engagement metrics?

Crossword Mysteries: Riddle Me Dead led the cable telecasts with a Stickiness Index of 149.

What is Comscore's role in measuring television viewership?

Comscore is a trusted source for television viewing data, helping networks and advertisers optimize revenue through advanced audience metrics.