Comscore Expands Cross-Platform Agreement with DISH Media, Advances OTT, vMVPD and National Addressable Advertising Footprint

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has announced a strategic partnership with DISH Media to extend its data license to SLING TV, enhancing the cross-platform measurement of advanced advertising and content. This agreement enables Comscore to leverage de-identified viewership data for improved accuracy in campaign results. Key highlights include the ability to accelerate census-based audience measurement and the provision of dynamic ad insertion measurement. This collaboration aims to alleviate measurement challenges in addressable advertising while safeguarding consumer privacy.

Positive

• Strategic partnership with DISH Media enhances measurement capabilities for addressable advertising.
• Comscore is the first independent service to measure National Addressable on DISH and SLING TV.
• Collaboration aims to accelerate industry shift to census-based audience measurement.

Negative

• None.

RESTON, Va., April 22, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming distributor (vMVPD). The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded license agreement protects consumer privacy data and includes 1^st party matching rights to improve accuracy of campaign results and national addressable measurement of programming networks.

Partnership Highlights

• Comscore will be able to accelerate an industry-wide shift to census-based audience measurement across linear and over-the-top (OTT) programming by leveraging de-identified viewership data from DISH Media set-top box and SLING TV.
• Comscore is the first independent measurement service to be awarded rights to measure National Addressable on the DISH and SLING TV footprints. Comscore, an industry pioneer in MVPD addressable measurement, will provide its patented solution to measure and report on addressable advertising at scale and expand its role as the addressable ad measurement industry standard.
• Comscore will provide dynamic ad insertion (DAI) measurement of addressable advertising on DISH video on demand (VOD) content on set-top boxes, DISH Anywhere and on third-party OTT apps with authenticated DISH credentials.

"Comscore's new partnership with DISH Media continues our company's significant steps in our transformation of television and cross-platform measurement of linear and OTT, as we have built the largest viewing dataset of second-by-second viewership data that is aggregated across all premium video providers from the device, to the household, to zip code, to the market and to the nation," said Bill Livek, CEO, Comscore.

"A recent study from Forrester Consulting told us the lack of measurement frameworks for addressable is a major challenge for media buyers, and our continued partnership with Comscore will help break down those barriers," said Kevin Arrix, SVP, DISH Media. "With the addition of live OTT viewership data from SLING TV and the other new capabilities, we are enhancing measurement and setting up addressable, whether transacted with DISH or programmers, for long-term success in the marketplace, all while safeguarding consumer privacy."

Comscore has been an addressable measurement partner of DISH Media since DISH launched national addressable advertising in 2012. Since January 2018, Comscore has measured cross-platform addressable impressions across OTT, mobile, desktop, and traditional TV for both DISH and SLING TV.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What is the significance of the Comscore and DISH Media partnership?

The partnership enhances Comscore's ability to measure advanced advertising and content more accurately across various platforms.

When was the partnership between Comscore and DISH Media announced?

The partnership was announced on April 22, 2021.

What does the new agreement with DISH Media involve?

The agreement includes extended data licensing to SLING TV and improved measurement capabilities for addressable advertising.

How does the partnership benefit SLING TV advertisers?

Advertisers will gain enhanced measurement tools, allowing for better targeting and reporting of campaign effectiveness.

What is the stock symbol for Comscore?

The stock symbol for Comscore is SCOR.