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SpringBig Holdings, Inc. (OTCQX: SBIG) is a prominent software platform that offers customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Their cutting-edge platform aims to connect consumers with retailers primarily through SMS marketing, as well as via emails, a customer feedback system, and loyalty programs, all designed to enhance customer engagement and retention.
Springbig's latest features include an innovative Campaign Follow-Ups tool that allows merchants to schedule, create, and send follow-up messages based on user interaction with initial campaigns. This feature simplifies engagement and drives performance by targeting messages based on user behavior. Additionally, Springbig has launched Gift Cards by Springbig, a feature that offers both physical and digital gift cards, streamlining the payment process and catering to the growing consumer demand for convenience.
Beyond these new offerings, Springbig provides robust reporting and analytics tools that help clients understand customer behavior and trends, enabling smarter marketing decisions. Their recent integration with Lightspeed, a unified POS and payments platform, highlights their commitment to seamless, compliant marketing solutions within and beyond the cannabis industry.
Springbig's CEO, Jeffrey Harris, underscores the company's strategic initiatives and financial health, emphasizing their sound investments and innovative solutions such as subscription-based VIP loyalty programs. The company's recent positive Adjusted EBITDA and successful Convertible Note and Term Loan financing further bolster their growth trajectory.
In summary, Springbig continues to set the standard in customer loyalty and marketing automation, providing valuable tools and insights that drive retail foot traffic and customer retention, while expanding their reach into new industries and securing a stronger financial footing for future growth.
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