Sally Beauty Holdings, Inc. Announces New Marketing Leadership Team

Rhea-AI Summary

Sally Beauty Holdings (NYSE: SBH) announces the appointment of three new executives to enhance its marketing leadership: Frances Lukban as VP of Content & Media Strategy, Mindy Torrey as VP of Creative, and Dorothy Jones as VP of Category and Field Marketing. This move is part of Sally Beauty's strategy to transition into an omni-channel retailer, focusing on personalized content and solutions. With extensive backgrounds in marketing and brand strategy, the new leaders are expected to play crucial roles in driving growth and success for the company.

Positive

• Appointment of experienced leaders may drive growth and enhance marketing strategies.
• Frances Lukban brings over a decade of experience in eCommerce and digital marketing from Revlon.
• Mindy Torrey has 18 years of experience developing successful brands and award-winning campaigns.
• Dorothy Jones has a strong background in brand strategy, expected to enhance owned brands and operations.

Negative

• None.

DENTON, Texas, Oct. 14, 2020 /PRNewswire/ -- Sally Beauty Holdings, Inc. (NYSE: SBH) is proud to welcome Frances Lukban, VP of Content & Media Strategy, Mindy Torrey, VP of Creative and Dorothy Jones, VP of Category and Field Marketing. These additions are part of the company's ongoing transformation journey to becoming an omni-channel retailer and distributor that delivers relevant and personalized content, education and solutions where and when customers need them.

 

 

"We're delighted to integrate these proven marketing leaders into Sally Beauty Holdings as we forge ahead toward upcoming initiatives.  I look forward to working with them to deliver significant success and growth through the rest of 2020 and beyond," said Carolyne Guss, Group Vice President of Marketing.

Lukban will own the planning and development of omni-channel content, media strategy, social media and customer acquisition engagement. She joins SBH with more than a decade of experience with Revlon, where she most recently served as VP of Ecommerce and Digital Marketing. As a high-performing CPG marketing executive with global experience in Asia, Canada and the US; she has also held marketing leadership roles in Wyeth Pharmaceuticals and Del Monte Philippines.

Torrey will be responsible for bringing the brands to life creatively across all channels, through campaign development, digital experience, store design and creative production. Torrey comes to SBH with over 18 years of experience in developing highly successful brands and award-winning campaigns for startups, political campaigns and Fortune 500 companies. Torrey was most recently Head of Creative at Soma Intimates and TellTale, following creative and principal roles at Lane Bryant, Land's End and MayDay Design.

Jones will drive the overall category strategy, marketing calendar and operational execution for SBH, focusing on growing our owned brands, enhancing our marketing operations execution, field marketing and store operations, as well as vendor strategy.  Jones has 20 years of experience in brand strategy and marketing, shopper marketing, innovation, strategic alliances, promotions and celebrity engagement. Most recently, Jones was a principal consultant at Denneen & Company for ExxonMobil Corporation, and has held marketing leadership roles at Interstate Batteries, Inc., Susan G. Komen Breast Cancer Foundation, and Frito-Lay, Inc. (a division of PepsiCo.).

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,089 stores, including 179 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion^®, Generic Value Products^®, Beyond the Zone^® and Silk Elements^® as well as professional lines such as Wella^®, Clairol^®, OPI^®, Conair^® and Hot Shot Tools^®. Beauty Systems Group stores, branded as Cosmo Prof^® or Armstrong McCall^® stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell^®, Wella^®, Matrix^®, Schwarzkopf^®, Kenra^®, Goldwell^®, Joico^® and CHI^®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.

 

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SOURCE Sally Beauty Holdings, Inc.

FAQ

What is the purpose of the new marketing leadership team at Sally Beauty Holdings (SBH)?

The new marketing leadership team aims to support Sally Beauty in becoming an omni-channel retailer, enhancing personalized content and marketing strategies.

Who are the new executives appointed at Sally Beauty Holdings (SBH)?

The new executives are Frances Lukban (VP of Content & Media Strategy), Mindy Torrey (VP of Creative), and Dorothy Jones (VP of Category and Field Marketing).

What experience does Frances Lukban bring to Sally Beauty Holdings (SBH)?

Frances Lukban has over a decade of experience in eCommerce and digital marketing, previously serving as VP at Revlon.

What key responsibilities will Mindy Torrey have at Sally Beauty Holdings (SBH)?

Mindy Torrey will be responsible for creatively bringing brands to life through campaign development, digital experiences, and store design.

How will Dorothy Jones contribute to Sally Beauty Holdings (SBH)?

Dorothy Jones will focus on category strategy, growing owned brands, and enhancing marketing operations and vendor strategy.