Sally Beauty Holdings Appoints Ellery Fisher as Group Vice President of E-commerce and Digital

Rhea-AI Summary

Sally Beauty Holdings (NYSE: SBH) has appointed Ellery Fisher as Group Vice President of E-commerce & Digital, effective May 11, 2021. Fisher aims to enhance the omni-channel shopping experience by fostering engagement and interaction among digital shoppers. He previously served as Vice President of E-commerce for H-E-B, where he achieved profitability and market share growth. His extensive background includes leadership roles at major companies like Amazon and Walmart. CEO Chris Brickman emphasized the importance of a seamless digital experience for customers.

Positive

• Appointment of Ellery Fisher brings extensive e-commerce experience.
• Fisher's previous success in achieving profitability at H-E-B indicates potential positive impact on SBH's digital strategy.
• Focus on enhancing omni-channel shopping experience aligns with current market trends.

Negative

• Concerns about continuity and potential experience gaps in leadership may arise.

DENTON, Texas, May 11, 2021 /PRNewswire/ -- Today Sally Beauty Holdings, Inc. (NYSE: SBH) announced the appointment of Ellery Fisher as Group Vice President of E-commerce & Digital. He will lead the Sally Beauty and Cosmo Prof E-commerce and Digital Product teams.

Fisher joins the team with a vision to further drive Sally Beauty Holdings' strategic digital efforts; inspiring a sense of community for digital shoppers by driving interaction and engagement across platforms. His aim is to lead by collaborating cross-functionally towards a shared mission: enhancing and growing the omni-channel shopping experience through innovative solutions based on customer and stylist behaviors, needs, and preferences.

"The digital experience is rapidly changing and more important to our customers than ever before. It is the front door to our brand, and customers expect a seamless and integrated experience across all our channels," said Chris Brickman, President, and Chief Executive Officer at Sally Beauty Holdings. "Ellery is a proven leader with exceptional experience growing and scaling top organizations in e-commerce. We are excited for Ellery to bring his impressive e-retail, brand e-commerce, and marketplace knowledge to Sally Beauty Holdings to help drive our omni-channel efforts."

Before joining Sally Beauty Holdings, Fisher was the Vice President of E-commerce and Financial Services for H-E-B where he led the business to first-time profitability and grew market share. Previously, he held various leadership roles with companies including Kraft Heinz, Walmart, Amazon, and Target. Fisher is a graduate of the University of Minnesota where he earned his bachelor's degree in International Relations. 

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The Company operates approximately 5,000 stores, including 142 franchised locations. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

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SOURCE Sally Beauty Holdings, Inc.

FAQ

Who is Ellery Fisher and what is his role at Sally Beauty Holdings?

Ellery Fisher is appointed as Group Vice President of E-commerce & Digital at Sally Beauty Holdings, overseeing e-commerce and digital product teams.

What experience does Ellery Fisher bring to Sally Beauty Holdings?

Fisher has a proven track record in e-commerce, previously serving at H-E-B, and has held leadership roles at major companies like Amazon and Walmart.

What changes can we expect in Sally Beauty's digital strategy with Fisher's appointment?

Fisher aims to enhance customer engagement and improve the omni-channel shopping experience focusing on innovative solutions.