K18 EXPANDS REACH WITH LAUNCH AT COSMO PROF, FURTHER EMPOWERING PROFESSIONAL STYLISTS
K18 Biomimetic Hairscience has announced its launch at Cosmo Prof, North America's largest distributor of professional beauty products. The biotech haircare brand's products will be available on Cosmo Prof's digital platforms starting March 21, 2025, followed by nationwide store availability in the US and Canada from April 1, 2025.
The company's flagship product, the Leave-In Molecular Repair Hair Mask featuring K18PEPTIDE™, has gained significant traction among professionals. K18 also offers the K18REPAIR™ Service, a professional-grade treatment for hair damage restoration. The brand has achieved over 20 billion TikTok views and received more than 25 prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative.
Currently available in over 100 countries, K18 focuses on providing stylists with innovative products and educational support to enhance their artistry and business growth.
K18 Biomimetic Hairscience ha annunciato il suo lancio presso Cosmo Prof, il più grande distributore di prodotti di bellezza professionale in Nord America. I prodotti del marchio biotech per la cura dei capelli saranno disponibili sulle piattaforme digitali di Cosmo Prof a partire dal 21 marzo 2025, seguiti dalla disponibilità nei negozi in tutto il territorio degli Stati Uniti e del Canada a partire dal 1 aprile 2025.
Il prodotto di punta dell'azienda, la Maschera per Capelli a Riparazione Molecolare Leave-In con K18PEPTIDE™, ha guadagnato una notevole attenzione tra i professionisti. K18 offre anche il Servizio K18REPAIR™, un trattamento di grado professionale per la riparazione dei danni ai capelli. Il marchio ha ottenuto oltre 20 miliardi di visualizzazioni su TikTok e ricevuto più di 25 premi prestigiosi, tra cui il WWD Product of the Year e il titolo di Most Innovative di Fast Company.
Attualmente disponibile in oltre 100 paesi, K18 si concentra nel fornire ai parrucchieri prodotti innovativi e supporto educativo per migliorare la loro arte e la crescita del business.
K18 Biomimetic Hairscience ha anunciado su lanzamiento en Cosmo Prof, el mayor distribuidor de productos de belleza profesional en América del Norte. Los productos de la marca de cuidado capilar biotecnológica estarán disponibles en las plataformas digitales de Cosmo Prof a partir del 21 de marzo de 2025, seguido por la disponibilidad en tiendas en los EE. UU. y Canadá a partir del 1 de abril de 2025.
El producto insignia de la compañía, la Mascarilla Capilar de Reparación Molecular Leave-In con K18PEPTIDE™, ha ganado una gran tracción entre los profesionales. K18 también ofrece el Servicio K18REPAIR™, un tratamiento de grado profesional para la restauración del daño capilar. La marca ha alcanzado más de 20 mil millones de visualizaciones en TikTok y ha recibido más de 25 premios prestigiosos, incluidos el WWD Product of the Year y el título de Most Innovative de Fast Company.
Actualmente disponible en más de 100 países, K18 se enfoca en proporcionar a los estilistas productos innovadores y apoyo educativo para mejorar su arte y el crecimiento de su negocio.
K18 바이오미메틱 헤어사이언스가 북미 최대 전문 미용 제품 유통업체인 코스모프에서 출시를 발표했습니다. 이 생명공학 헤어케어 브랜드의 제품은 2025년 3월 21일부터 코스모프의 디지털 플랫폼에서 이용 가능하며, 2025년 4월 1일부터는 미국과 캐나다의 매장에서 구매할 수 있습니다.
회사의 플래그십 제품인 K18PEPTIDE™가 포함된 리브인 분자 복구 헤어 마스크는 전문가들 사이에서 큰 인기를 끌고 있습니다. K18은 또한 손상된 모발 복원을 위한 전문급 치료인 K18REPAIR™ 서비스도 제공합니다. 이 브랜드는 200억 회 이상의 TikTok 조회수를 기록했으며, WWD 올해의 제품 및 패스트 컴퍼니의 가장 혁신적인 제품 등 25개 이상의 권위 있는 상을 수상했습니다.
현재 100개 이상의 국가에서 제공되는 K18은 스타일리스트에게 혁신적인 제품과 교육적 지원을 제공하여 그들의 예술성과 사업 성장 향상에 중점을 두고 있습니다.
K18 Biomimetic Hairscience a annoncé son lancement chez Cosmo Prof, le plus grand distributeur de produits de beauté professionnels en Amérique du Nord. Les produits de cette marque de soins capillaires biotechnologique seront disponibles sur les plateformes numériques de Cosmo Prof à partir du 21 mars 2025, suivis par une disponibilité en magasin aux États-Unis et au Canada à partir du 1er avril 2025.
Le produit phare de l'entreprise, le Masque Réparateur Moléculaire Leave-In contenant K18PEPTIDE™, a connu un succès significatif parmi les professionnels. K18 propose également le Service K18REPAIR™, un traitement professionnel pour la restauration des cheveux endommagés. La marque a dépassé les 20 milliards de vues sur TikTok et a reçu plus de 25 prix prestigieux, dont le WWD Produit de l'Année et le titre de Plus Innovant de Fast Company.
Actuellement disponible dans plus de 100 pays, K18 se concentre sur la fourniture de produits innovants et de soutien éducatif aux stylistes pour améliorer leur art et la croissance de leur entreprise.
K18 Biomimetic Hairscience hat seinen Launch bei Cosmo Prof angekündigt, dem größten Distributor für professionelle Schönheitsprodukte in Nordamerika. Die Produkte der biotechnologischen Haarkosmetikmarke werden ab dem 21. März 2025 auf den digitalen Plattformen von Cosmo Prof erhältlich sein, gefolgt von der Verfügbarkeit in Geschäften in den USA und Kanada ab dem 1. April 2025.
Das Flaggschiffprodukt des Unternehmens, die Leave-In Molekulare Reparatur-Haarmaske mit K18PEPTIDE™, hat unter Fachleuten erheblichen Anklang gefunden. K18 bietet auch den K18REPAIR™ Service an, eine professionelle Behandlung zur Wiederherstellung geschädigter Haare. Die Marke hat über 20 Milliarden TikTok-Views erreicht und mehr als 25 renommierte Auszeichnungen erhalten, darunter das WWD Produkt des Jahres und Fast Company's Most Innovative.
K18 ist derzeit in über 100 Ländern erhältlich und konzentriert sich darauf, Stylisten innovative Produkte und Schulungsunterstützung zu bieten, um ihre Kunstfertigkeit und das Wachstum ihres Geschäfts zu fördern.
- Expansion into Cosmo Prof's extensive North American distribution network
- Strong social media presence with 20+ billion TikTok views
- Recognition through 25+ prestigious industry awards
- Presence in 100+ countries globally
- None.
Insights
The strategic partnership between Cosmo Prof and K18 represents a significant opportunity for Sally Beauty Holdings (SBH). This move aligns perfectly with SBH's focus on strengthening its professional beauty segment, which typically offers higher margins compared to retail channels.
The timing is particularly strategic, as the professional haircare market is experiencing a shift toward science-backed, premium products. K18's unique positioning in the biotech space, validated by its K18PEPTIDE™ technology and rapid repair claims, fills a important gap in SBH's professional portfolio. The brand's impressive social metrics - over 20 billion TikTok views and 25+ industry awards - suggest strong market validation and organic growth potential.
Several key factors make this partnership particularly valuable:
- K18's presence in 100+ countries aligns with SBH's international expansion goals
- The brand's focus on professional education and certification programs can help drive stylist loyalty to Cosmo Prof
- The March 21 digital launch followed by April 1 store rollout allows for a measured, controlled expansion
- The K18REPAIR™ Service provides an additional revenue stream for stylists, potentially increasing their purchasing power at Cosmo Prof
For investors, this partnership could positively impact SBH's performance metrics. Professional products typically command premium prices and higher margins, while K18's strong brand recognition could drive increased foot traffic to Cosmo Prof locations. The educational component also supports long-term customer retention, a important factor for sustainable growth in the professional beauty sector.
The biotech haircare brand strengthens its commitment to the stylist community with innovative products and education
K18's products will be available on the Cosmo Prof App and website on March 21, 2025, with nationwide availability in Cosmo Prof professional stores in both the US and
Since its launch, K18 has been a professional-first brand, focused on creating products designed to help stylists unlock next-level expression for their clients. At K18, we believe hair is everything- it's a canvas for confidence, a conduit for art, and fuels our identity. We are on a mission to liberate stylists and consumers from the constraints of modern haircare and empower them with the science to unlock fearlessness in self-expression- without the damage.
"We are thrilled to now have the opportunity to reach even more professional stylists nationwide through our partnership with Cosmo Prof," said Suveen Sahib, Co-Founder & CEO of K18. "Our products are designed to not only transform hair but also to enhance the way stylists work and connect with their clients. We're excited to continue supporting the professional community by providing them with the innovative tools they need to elevate their artistry and grow their businesses."
K18's Leave-In Molecular Repair Hair Mask, powered by the K18PEPTIDE™, quickly became a favorite among stylists for its ability to repair hair damage in just minutes. In addition to the mask, K18 offers the K18REPAIR™ Service, a professional-grade, two-step treatment that restores hair's strength and vitality, even after extreme damage from color, heat or other sources. The brand's expanding lineup of biotech-backed haircare products is designed to address hair damage and support healthy, vibrant hair - providing stylists with faster, more effective solutions that eliminate the long processing times traditionally associated with repair treatments.
Beloved by the professional stylist community and consumers worldwide, K18 has earned over 20 billion TikTok views and garnered more than 25 prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative. Available in 100+ countries, K18's mission to break the rules of haircare resonates across the globe.
The Cosmo Prof launch further solidifies K18's ongoing dedication to the professional community. In addition to products, the brand continues to invest in providing stylists with the resources to learn and certify in the science behind K18's formulas. Beyond the product, the brand is committed to educating stylists on the business of the K18REPAIR™ service ensuring they are continuing to grow both their income and profit behind the chair.
For more information, visit K18Hair.com or follow @K18Hair on Instagram and TikTok.
ABOUT K18
K18 is a cutting-edge, biology-driven haircare brand co-founded by Suveen Sahib that is transforming the haircare industry with advanced biotechnology. At the heart of K18's innovation is the patented K18PEPTIDE™, a high-performance ingredient that reverses hair damage in just four minutes. This revolutionary peptide, developed using computational biology, mimics the molecular structure of human hair to reconnect broken bonds and repair damage from the inside out.
K18's standout products, including the Leave-In Molecular Repair Hair Mask, and Molecular Repair Hair Oil all harness the power of K18PEPTIDE™ to deliver unparalleled hair repair. The brand's latest innovation, AirWash™ Dry Shampoo, introduces odorBIND™, a patented biotechnology that eliminates odors and releases a subtle fragrance for up to three days.
The brand has revamped what was once known as "repair" with the re-introduction of its K18REPAIR™ Service, a 2-step professional-grade damage repair service that protects, strengthens, and preserves hair health through even extreme salon services - offered at select salons that can be found through the brands website.
Since its launch during the pandemic, K18 has skyrocketed to viral fame, earning over 20 billion TikTok views and 30+ prestigious awards, including WWD Product of the Year and Fast Company's Most Innovative. K18 now reaches customers in over 90 countries, with a growing global community of users and professionals alike. In 2024, K18 was acquired by Unilever, accelerating its mission to deliver cutting-edge, sustainable, and science-backed haircare solutions.
As a leader in synthetic biology within the beauty industry, K18 continues to innovate, creating more reliable, sustainable, and effective ingredients that redefine the future of haircare.
For more information, visit k18hair.com or follow @K18Hair on Instagram and TikTok.
About Beauty Systems Group, Doing Business As Cosmo Prof
Beauty Systems Group, branded as Cosmo Prof® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products intended for use in salons and for resale by salons to retail consumers. Beauty Systems Group is the largest distributor to salons and professional stylists in
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SOURCE K18 Biomimetic Hairscience
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