Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty
Madison Reed, a prestige beauty brand, has announced a strategic partnership with Sally Beauty (SBH) to expand its hair color products distribution through select Sally Beauty stores nationwide and SallyBeauty.com. The partnership will feature 34 SKUs, including their Radiant Hair Color Kit in 18 shades, Root Perfection in 5 shades, ColorWonder Demi-Permanent Hair Color in 10 shades, and The Ultimate Pro Color Tool Kit.
This expansion adds to Madison Reed's existing retail presence of over 3,800 stores, including Ulta Beauty, Target, Walmart, Amazon, and 94+ owned Hair Color Bars. The company differentiates itself by offering salon-quality formulas free from harsh ingredients like ammonia, resorcinol, and PPD, while incorporating conditioning ingredients such as argan oil and ginseng root extract.
Madison Reed, un marchio di bellezza di prestigio, ha annunciato una partnership strategica con Sally Beauty (SBH) per espandere la distribuzione dei suoi prodotti per la colorazione dei capelli attraverso selezionati negozi Sally Beauty a livello nazionale e su SallyBeauty.com. La partnership presenterà 34 SKU, inclusi il Kit di Colorazione dei Capelli Radiant in 18 tonalità, Root Perfection in 5 tonalità, ColorWonder Demi-Permanent Hair Color in 10 tonalità e il Kit di Strumenti Professionali per la Colorazione.
Questa espansione si aggiunge alla presenza al dettaglio esistente di Madison Reed, che conta oltre 3.800 negozi, tra cui Ulta Beauty, Target, Walmart, Amazon e oltre 94 Hair Color Bars di proprietà. L'azienda si differenzia offrendo formule di qualità da salone prive di ingredienti aggressivi come ammoniaca, resorcinolo e PPD, mentre incorpora ingredienti condizionanti come olio di argan ed estratto di radice di ginseng.
Madison Reed, una marca de belleza de prestigio, ha anunciado una asociación estratégica con Sally Beauty (SBH) para expandir la distribución de sus productos de coloración capilar a través de tiendas seleccionadas de Sally Beauty a nivel nacional y SallyBeauty.com. La asociación contará con 34 SKU, incluyendo su Kit de Coloración Radiant en 18 tonos, Root Perfection en 5 tonos, ColorWonder Demi-Permanent Hair Color en 10 tonos y el Kit de Herramientas Profesionales para Coloración.
Esta expansión se suma a la presencia minorista existente de Madison Reed, que incluye más de 3,800 tiendas, entre ellas Ulta Beauty, Target, Walmart, Amazon y más de 94 Hair Color Bars de propiedad. La empresa se diferencia al ofrecer fórmulas de calidad de salón libres de ingredientes agresivos como amoníaco, resorcinol y PPD, mientras incorpora ingredientes acondicionadores como aceite de argán y extracto de raíz de ginseng.
매디슨 리드는 명품 뷰티 브랜드로서 샐리 뷰티 (SBH)와 전략적 파트너십을 발표하여 샐리 뷰티 매장과 SallyBeauty.com을 통해 헤어 컬러 제품의 유통을 확대합니다. 이 파트너십은 18가지 색상의 라디언트 헤어 컬러 키트, 5가지 색상의 루트 퍼펙션, 10가지 색상의 컬러원더 반영구 헤어 컬러, 궁극의 프로 컬러 도구 키트를 포함한 34개의 SKU를 특징으로 합니다.
이번 확장은 매디슨 리드의 기존 소매 점포 3,800여 개를 포함하여 울타 뷰티, 타겟, 월마트, 아마존, 94개 이상의 자사 헤어 컬러 바를 포함합니다. 이 회사는 암모니아, 레조르시놀, PPD와 같은 강한 성분이 없는 살롱 품질의 포뮬러를 제공하며, 아르간 오일과 인삼 뿌리 추출물과 같은 컨디셔닝 성분을 포함하여 차별화됩니다.
Madison Reed, une marque de beauté de prestige, a annoncé un partenariat stratégique avec Sally Beauty (SBH) pour élargir la distribution de ses produits de coloration capillaire à travers certains magasins Sally Beauty à l'échelle nationale et sur SallyBeauty.com. Ce partenariat comprendra 34 SKU, y compris leur Kit de Coloration Capillaire Radiant en 18 teintes, Root Perfection en 5 teintes, ColorWonder Demi-Permanent Hair Color en 10 teintes et le Kit d'Outils de Couleur Ultime.
Cette expansion s'ajoute à la présence de Madison Reed dans le commerce de détail, qui compte plus de 3 800 magasins, y compris Ulta Beauty, Target, Walmart, Amazon et plus de 94 Hair Color Bars appartenant à l'entreprise. L'entreprise se distingue en proposant des formules de qualité salon exemptes d'ingrédients agressifs tels que l'ammoniaque, le résorcinol et le PPD, tout en incorporant des ingrédients hydratants comme l'huile d'argan et l'extrait de racine de ginseng.
Madison Reed, eine Prestige-Schönheitsmarke, hat eine strategische Partnerschaft mit Sally Beauty (SBH) angekündigt, um die Verteilung ihrer Haarfärbeprodukte über ausgewählte Sally Beauty-Filialen landesweit und über SallyBeauty.com auszubauen. Die Partnerschaft wird 34 SKU umfassen, darunter das Radiant Hair Color Kit in 18 Farbtönen, Root Perfection in 5 Farbtönen, ColorWonder Demi-Permanent Hair Color in 10 Farbtönen und das Ultimate Pro Color Tool Kit.
Diese Expansion ergänzt die bestehende Einzelhandelspräsenz von Madison Reed mit über 3.800 Geschäften, darunter Ulta Beauty, Target, Walmart, Amazon und über 94 eigene Hair Color Bars. Das Unternehmen hebt sich dadurch ab, dass es salonqualitative Formeln ohne aggressive Inhaltsstoffe wie Ammoniak, Resorcinol und PPD anbietet und gleichzeitig pflegende Inhaltsstoffe wie Arganöl und Ginsengwurzelextrakt integriert.
- Strategic expansion of distribution network through Sally Beauty partnership
- Significant retail presence with over 3,800 stores nationwide
- Diversification of sales channels across mass market, prestige retail, and direct-to-consumer
- Product differentiation with salon-quality formulations
- None.
Insights
This strategic partnership with Madison Reed represents a calculated move in Sally Beauty's merchandising strategy, enhancing their position in the crucial hair color segment. By adding Madison Reed's premium products to their assortment, Sally Beauty strengthens their offer in 34 SKUs across high-performing categories, including the Radiant Hair Color Kit in 18 shades.
The partnership delivers three key strategic benefits for Sally Beauty (SBH). First, it elevates their premium product mix, potentially driving higher margins compared to mass-market alternatives. Second, it directly addresses shifting consumer preferences toward salon-quality formulations with cleaner ingredient profiles—Madison Reed's ammonia, resorcinol, and PPD-free formulations align with this growing demand segment. Third, it reinforces Sally Beauty's positioning as the destination for professional-quality hair color in the retail space.
Madison Reed's omnichannel approach—spanning 3,800+ retail locations through partnerships with Ulta Beauty, Target, and Walmart—demonstrates proven consumer appeal. Their eight Allure Best of Beauty Awards validate their product quality in a crowded marketplace. For Sally Beauty, this represents an opportunity to capture additional premium customers without cannibalizing existing business.
However, this partnership represents incremental improvement rather than transformation for SBH. While strategically sound, it's one of numerous product partnerships across Sally Beauty's extensive assortment. The real impact will depend on in-store placement, promotion strategy, and how effectively Sally Beauty converts Madison Reed enthusiasts into broader store shoppers.
The Strategic Partnership Seeks to Expand Sally Beauty's Hair Color Portfolio with Madison Reed's All-in-One, Salon-Quality Hair Color Kit Solutions
"Madison Reed is founded on the belief that women should have access to salon-quality hair color, made with ingredients they can feel good about, on their own terms. Through this mission, we are the first and only prestige hair color company to make the same salon-quality hair color our colorists use in our 94+ Hair Color Bars accessible to our guests at home. We are honored to partner with Sally Beauty and provide their customers with a new way to experience hair color through our all-in-one hair color kit that is colorist-loved and approved," says Amy Errett, Madison Reed CEO + Founder.
This marks the latest milestone in Madison Reed's retail growth, which has seen expansion to over 3,800 retail stores nationwide, driven by a strong presence at Ulta Beauty, select Target and Walmart locations along with Amazon, Madison Reed's 94+ owned-and-operated Hair Color Bars and thriving DTC business. Madison Reed's comprehensive retail strategy has enabled the brand to maximize accessibility of their prestige hair color portfolio to meet their guests wherever they are.
Unlike most hair color brands, Madison Reed formulas never use harsh ingredients like ammonia, resorcinol and PPD, and are enriched with conditioning and strengthening ingredients like argan oil and ginseng root extract. The same salon-quality formulas used and loved by Madison Reed's team of 1,000+ licensed colorists in Madison Reed Hair Color Bars are made accessible at home to Madison Reed's guests through an all-in-one kit. Madison Reed is widely recognized as a category leader and is an eight-time winner of the highly coveted Allure Best of Beauty Awards.
"At Sally Beauty, we're constantly evolving our product assortment to meet the diverse needs of today's beauty enthusiasts. Partnering with Madison Reed allows us to bring another prestigious, salon-quality hair color brand to our customers in a convenient, accessible way," says Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty. "Madison Reed's commitment to quality ingredients, professional results, and customer empowerment aligns perfectly with our mission to provide innovative beauty solutions that fuel self-expression."
Madison Reed products will be available at SallyBeauty.com and in select Sally Beauty stores nationwide. In total, Madison Reed will have 34 SKUs available, including their best-selling Radiant Hair Color Kit in 18 shades, Root Perfection in 5 shades, NEW! ColorWonder Demi-Permanent Hair Color in 10 shades and The Ultimate Pro Color Tool Kit. For more information, please visit www.Madison-Reed.com.
About Madison Reed:
Founded in 2013, Madison Reed is a prestige beauty brand that has revolutionized the hair color industry. Madison Reed offers 85+ shades of high-quality hair color, Smart 8-Free formulas made in
About Sally Beauty Holdings, Inc.: Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
Madison Reed Media Contact:
Kaplow Communications
MadisonReed@kaplow.com
Sally Beauty Media Contact:
Praytell
sallybeautypr@praytellagency.com
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