Sally Beauty Continues Commitment to Education & Events Supporting the Textured Hair Community
Sally Beauty (SBH) has announced the continuation of its Rooted in Success event series and partnership with Impressions of Beauty for the Black Girls Matter Meetup Tour. The initiative will visit nine HBCU campuses across the Southeast during February and March 2025.
The program includes on-campus brunches at six universities, featuring panel discussions with industry professionals from Black-owned brands available at Sally Beauty. Students will receive product demonstrations, hair consultations, and opportunities to win $300 Sally Beauty gift cards.
The company has also appointed celebrity hairstylist Monaè Everett as a new spokesperson. Sally Beauty currently carries over 50 Black-owned or founded brands and will introduce a new textured hair brand, Pardon My Fro, in March 2025. The company is also supporting the Future Change MakeHERs initiative, providing $200 gift cards to six emerging HBCU leaders.
Sally Beauty (SBH) ha annunciato la continuazione della sua serie di eventi Rooted in Success e della partnership con Impressions of Beauty per il tour Black Girls Matter Meetup. L'iniziativa visiterà nove campus HBCU nel sud-est degli Stati Uniti durante febbraio e marzo 2025.
Il programma prevede brunch in campus in sei università, con discussioni di panel con professionisti del settore di marchi di proprietà di afroamericani disponibili presso Sally Beauty. Gli studenti riceveranno dimostrazioni di prodotti, consulenze per capelli e opportunità di vincere card regalo da $300 di Sally Beauty.
L'azienda ha anche nominato la stilista di capelli celebre Monaè Everett come nuova portavoce. Sally Beauty attualmente offre oltre 50 marchi di proprietà o fondati da afroamericani e presenterà un nuovo marchio per capelli testurizzati, Pardon My Fro, a marzo 2025. L'azienda supporta anche l'iniziativa Future Change MakeHERs, fornendo card regalo da $200 a sei emergenti leader HBCU.
Sally Beauty (SBH) ha anunciado la continuación de su serie de eventos Rooted in Success y su colaboración con Impressions of Beauty para la gira Black Girls Matter Meetup. La iniciativa visitará nueve campus HBCU en el sureste de EE. UU. durante febrero y marzo de 2025.
El programa incluye brunch en el campus en seis universidades, con paneles de discusión con profesionales de la industria de marcas de propiedad afroamericana disponibles en Sally Beauty. Los estudiantes recibirán demostraciones de productos, consultas sobre cabello y tendrán la oportunidad de ganar tarjetas de regalo de $300 de Sally Beauty.
La compañía también ha nombrado a la estilista de celebridades Monaè Everett como nueva portavoz. Sally Beauty actualmente ofrece más de 50 marcas de propiedad o fundadas por afroamericanos y presentará una nueva marca de cabello texturizado, Pardon My Fro, en marzo de 2025. La empresa también apoya la iniciativa Future Change MakeHERs, proporcionando tarjetas de regalo de $200 a seis líderes emergentes de HBCU.
샐리 뷰티 (SBH)가 Rooted in Success 이벤트 시리즈와 미미니 쥬얼리와 함께하는 Black Girls Matter Meetup 투어의 지속을 발표했습니다. 이 이니셔티브는 2025년 2월과 3월에 걸쳐 동남부의 아프리카계 미국인 대학교(HBCU) 9곳을 방문할 예정입니다.
프로그램에는 6개 대학에서의 캠퍼스 브런치와 함께 샐리 뷰티에서 제공하는 아프리카계 미국인 소유 브랜드의 업계 전문가들과의 패널 토론이 포함됩니다. 학생들은 제품 시연, 헤어 상담 및 $300 샐리 뷰티 상품권을 받을 기회를 갖게 됩니다.
회사는 유명 헤어스타일리스트인 모나에 에버렛을 새 대변인으로 임명했습니다. 샐리 뷰티는 현재 50개 이상의 아프리카계 미국인 소유 또는 설립 브랜드를 보유하고 있으며, 2025년 3월에 새로운 텍스처 헤어 브랜드인 Pardon My Fro를 선보일 것입니다. 또한 이 회사는 Future Change MakeHERs 이니셔티브를 지원하여 6명의 신진 HBCU 리더에게 $200 상품권을 제공합니다.
Sally Beauty (SBH) a annoncé la poursuite de sa série d'événements Rooted in Success et de son partenariat avec Impressions of Beauty pour la tournée Black Girls Matter Meetup. L'initiative visitera neuf campus HBCU dans le sud-est des États-Unis durant février et mars 2025.
Le programme comprend des brunchs sur campus dans six universités, avec des discussions en panel avec des professionnels de l'industrie appartenant à des marques afro-américaines disponibles chez Sally Beauty. Les étudiants recevront des démonstrations de produits, des consultations capillaires et des opportunités de gagner des cartes-cadeaux Sally Beauty de 300 $.
La société a également nommé la coiffeuse célébrité Monaè Everett comme nouvelle porte-parole. Sally Beauty propose actuellement plus de 50 marques appartenant ou fondées par des Afro-Américains et présentera une nouvelle marque de cheveux texturés, Pardon My Fro, en mars 2025. L'entreprise soutient également l'initiative Future Change MakeHERs, fournissant des cartes-cadeaux de 200 $ à six leaders émergents HBCU.
Sally Beauty (SBH) hat die Fortsetzung seiner Eventreihe Rooted in Success und die Partnerschaft mit Impressions of Beauty für die Black Girls Matter Meetup Tour bekannt gegeben. Die Initiative wird im Februar und März 2025 neun HBCU-Campus im Südosten der USA besuchen.
Das Programm umfasst Campus-Brunches an sechs Universitäten mit Podiumsdiskussionen mit Branchenexperten von afroamerikanschen Marken, die bei Sally Beauty erhältlich sind. Die Studenten erhalten Produktvorführungen, Haarkonsultationen und die Möglichkeit, $300 Sally Beauty-Geschenkkarten zu gewinnen.
Das Unternehmen hat auch die berühmte Hairstylistin Monaè Everett als neue Sprecherin ernannt. Sally Beauty führt derzeit über 50 afroamerikanisch geführte oder gegründete Marken und wird im März 2025 eine neue Marke für texturiertes Haar, Pardon My Fro, einführen. Zudem unterstützt das Unternehmen die Initiative Future Change MakeHERs und stellt sechs aufstrebenden HBCU-Führungskräften $200 Geschenkkarten zur Verfügung.
- Strategic expansion of product portfolio with addition of new textured hair brand Pardon My Fro in March 2025
- Partnership with Impressions of Beauty enhances brand visibility across nine HBCU campuses
- Addition of celebrity hairstylist Monaè Everett strengthens brand ambassador program
- None.
The retailer is prioritizing community building and expertise with its second annual Rooted in Success HBCU-focused sponsorship while introducing a new spokesperson for textured hair.
Sally Beauty is proud to sponsor and serve as the exclusive beauty retailer for Impressions of Beauty's Black Girls Matter Meetup Tour throughout Black History Month and Women's History Month. Impressions of Beauty is the authority in multicultural marketing and is known for connecting students with brands. The Black Girls Matter Meetup Tour is a unique on-campus experience that celebrates and empowers Historically Black College and University (HBCUs) students. This inspiring event series will travel to nine HBCU campuses across the Southeast throughout February and March, offering young Black female students a space for inspiration, empowerment, and growth. Participating students can expect:
- Vibrant On-Campus Brunch*: Six campuses—Albany State University, Alabama State University, Clark Atlanta University, Howard University, Florida A&M University, and North Carolina A&T State University will host an immersive brunch in a welcoming atmosphere where students can connect and celebrate with peers while meeting impactful industry leaders and community members. Students from neighboring HBCUs, Bennett College, the University of the
District of Columbia , and Tuskegee University, are welcome to register and attend.- Expert Voices: Guests will experience an intimate panel discussion with notable campus leaders and industry professionals from Black-owned or founded brands available at Sally Beauty, such as Camille Rose Naturals, The Doux, Design Essentials, Shea Moisture, Carol's Daughter, and more. Students will also get to preview one of the latest textured hair brands hitting Sally Beauty's shelves in March 2025, Pardon My Fro.
- Product Discovery: Sally Beauty proudly carries over 50 Black-owned or founded brands to meet the diverse needs of the textured hair community. Explore products from these fan-favorite textured hair care brands and award-winning styling tools while receiving product demonstrations and hair consultations from Sally Beauty spokespeople like celebrity hairstylists Monaè Everett and Gregory Patterson.
$300 $300
- Campus-Wide Gifting: To reach a wider array of HBCU students, all nine campuses visited on the tour—Albany State University, Alabama State University, Bennett College, Clark Atlanta University, Howard University, Florida A&M University, North Carolina A&T State University, Tuskegee University and the University of the District of Columbia—will have ambassadors on-site handing out free products and Sally Beauty gift cards.**
- Future Change MakeHERS: Sally Beauty is also proud to support Impression of Beauty's Future Change MakeHERs initiative, a dynamic campaign celebrating the inspiring journeys of six emerging leaders from HBCUs nationwide. Six winners will each receive a
$200
"We are always looking for new ways to build community through experiential events within our Rooted in Success platform," said John Goss, President of Sally Beauty. "With Impressions of Beauty's proven track record reaching over 5 million students to date, this partnership allows us to amplify voices within the textured hair community and engage HBCU students."
"At Impressions of Beauty, we are deeply committed to creating spaces where Black college women feel seen, celebrated, and empowered—not just during Black History Month, but every single day," said Ashlee Gomez, Founder & CEO of Impressions of Beauty. "Partnering with Sally Beauty, a brand that has been a cornerstone in so many of our lives, including my own, makes this initiative even more meaningful. Sally Beauty's support enables us to continue the vital work of uplifting these women and ensuring they have access to resources, connections, and opportunities that affirm their strength and purpose from the inside out. Together, we are building a legacy of empowerment that lasts far beyond this event."
In tandem with the Black Girls Matter Meetup Tour sponsorship, Sally Beauty is also expanding its lineup of experts by welcoming
Learn more about HBCU campus programming and register for the Black Girls Matter Meetup Brunch at SallyBeauty.com/events.
*Capacity is limited, registration is required
**While supplies last
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
About Impressions of Beauty
Impressions of Beauty (IOB) is a trusted resource for multi-cultural millennials and Gen-Z students in search of brands that solve their problems. IOB is passionate about creating fun and unique on-campus experiences that make lasting impressions! IOB prides themselves on helping students identify brands that were created with them in mind while offering platforms that empower and foster community amongst our college audience. IOB's turnkey programs make college marketing easy and result in effective brand trial, engagement, and loyalty. IOB partners with Historically Black Colleges & Universities (HBCUs) and key campus organizations to ensure that brand partners' products and messaging are shared with the right audience, at the right time.
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SOURCE Sally Beauty
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