Sally Beauty Amplifies Its Commitment to Community and Self-Expression with Month-Long Pride Celebrations
Sally Beauty is celebrating Pride Month with a series of events and partnerships aimed at supporting the LGBTQIA+ community. From June 27 to June 29, 2024, the company will host interactive pop-up experiences in iconic New York City locations, including Chelsea and The Seaport. Attendees can enjoy giveaways, free hairstyling, and appearances by celebrities like Brad Mondo and RuPaul's Drag Race alums Joey Jay and Jackie Cox. The events are part of Sally Beauty's broader 'Rooted In Success' series, which also supports Black History Month and Women's History Month. Partnering with Free Mom Hugs, Sally Beauty aims to create a welcoming environment through visibility, education, and conversation. The events are free for members of Sally Beauty’s loyalty program.
- Partnership with Free Mom Hugs enhances community support and visibility.
- Interactive pop-up events increase brand engagement and customer loyalty.
- High-profile appearances by Brad Mondo and RuPaul's Drag Race alums attract significant attention.
- Free access for loyalty program members encourages sign-ups and customer retention.
- Events held in iconic NYC locations increase brand visibility and reach.
- Diverse product giveaways and free hairstyling services boost customer satisfaction and goodwill.
- event duration may restrict broader community participation.
- Giveaways and free services depend on supplies, which may lead to customer dissatisfaction if supplies run out.
The beauty retailer is partnering with Free Mom Hugs to offer support at Pride events nationwide and hosting an interactive three-day pop-up experience to get people ready for NYC Pride.
The retailer is proud to partner with Free Mom Hugs, a 501(c)3 organization that empowers the world to celebrate the LGBTQIA+ community through visibility, education, and conversation. Volunteers will offer support at Sally Beauty Holdings Pride celebrations across the country in
Sally Beauty will also host free Pride Parties across
Signing up for Sally.Rewards, Sally Beauty's free-to-join loyalty program, will grant members free access to the Pride Parties that will pop up across
- A chance to win up to
$500 - Pride-ready hairstyling with Eva NYC Kween Glitter Spray and Strawberry Leopard Temporary Hair Color Spray.
- Volunteers from Free Mom Hugs will help the community stay rooted in success with an unwavering support system.
- On June 28th, Brad Mondo, professional hairstylist, viral social media sensation, and founder of XMONDO, will make an appearance from 1 to 2 p.m. E.T.
- On June 29th, Joey Jay and Jackie Cox, beloved RuPaul's Drag Race series alums, will treat guests to an unforgettable performance at 6 p.m. E.T. at The Seaport.
"Our Pride events are more than a celebration; they are a testament to the power of self-expression and diversity. We are committed to ensuring local LGBTQIA+ communities feel supported not only in June but throughout the entire year," said John Goss, President of Sally Beauty.
Visit sallybeauty.com/events to register and learn more about the Pride Parties popping up across
*while supplies last.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccannoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
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