epres™, The Next-Generation Of Hair Innovation, Teams Up With Cosmo Prof
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Insights
The partnership between epres™ and Cosmo Prof Beauty is a strategic move that could significantly influence the professional beauty supply industry. By aligning with Cosmo Prof, epres™ is leveraging an established distribution network to expand its reach within the North American market. This move is likely to enhance the brand's visibility and accessibility to licensed beauty professionals, potentially increasing market share.
The 'bonding category' referenced by Angela Swanner highlights a growing trend in haircare, emphasizing the demand for innovative products that offer added value such as hair repair and enhancement during chemical treatments. The introduction of epres™ products across Cosmo Prof stores and online platforms could set a new standard in haircare offerings, influencing competitors to innovate and potentially leading to a shift in consumer preferences towards more specialized hair treatments.
The distribution agreement between epres™ and Cosmo Prof Beauty Systems Group (BSG) could have financial implications for both companies. For epres™, the expanded distribution network offers the potential for increased sales volumes, revenue growth and greater brand equity. The mention of a patented liquid-molecule formula suggests proprietary technology, which could translate into a competitive advantage and justify premium pricing, positively impacting profit margins.
For Cosmo Prof and BSG, carrying a brand like epres™ with a unique value proposition could attract more licensed professionals to their stores and online platforms, driving traffic and potentially increasing overall sales. This partnership may also reflect on their stock performance, as investors often look favorably upon strategic moves that promise growth and market differentiation.
The emphasis on safe and sustainable beauty solutions by epres™ aligns with a broader industry shift towards environmentally responsible and ethically produced products. Consumers and professionals are increasingly aware of the impact of their purchasing decisions and a brand's commitment to sustainability can influence buying behavior.
Dr. Eric Pressly's statement about powering innovation at the intersection of science and creativity suggests a focus on R&D that could lead to further advancements in sustainable haircare. The long-term implications for stakeholders include not only the potential for a stronger brand reputation and customer loyalty but also the possibility of setting new industry benchmarks for sustainable practices in beauty products.
Together, They are Set to Revolutionize the B2B Hair Landscape
The partnership between epres™ and Cosmo Prof marks a significant moment for both entities and the beauty industry. epres™, celebrated for its groundbreaking approach to haircare, will now be readily available to licensed beauty professionals through the extensive Beauty Systems Group (BSG) network.
"Our partnership with Cosmo Prof will give epres™ further access throughout the North American market to our broad customer base," said Eric Pressly, Founder of epres™. "We power innovation at the intersection of science and creativity to offer safe, sustainable, and high-performance beauty solutions available to all. With a strong focus on licensed beauty professionals, we want to ultimately revolutionize the industry, elevating the standards of haircare."
Catering to hairstylists and consumers alike, epres™ offers unparalleled hair care benefits. With the brand's first innovation, Dr. Pressly presented his patented liquid-molecule formula that actively re-bonds hair, enhancing softness, strength, and manageability. The inaugural technology from epres™ comes in two forms: an at-home treatment and a one-step solution that repairs hair during chemical services, optimizing time, lift, and color integrity, allowing professionals to achieve consistently exceptional outcomes for their clients.
"It is our mission here at Cosmo Prof to empower creativity and that includes curating brands and products to help our professional community provide industry-leading service. We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring epres™ to Cosmo Prof locations across
Starting February 1st, all epres™ products will be stocked at all Cosmo Prof stores in
About epres™:
Founder Eric Pressly first discovered his talent for innovation while pursuing his Ph.D. in materials science. He worked on everything from developing life-saving pharmaceuticals to inventing the bond-building category in haircare. Now, he has created epres™, the next generation in high-performance haircare. The product range features two first-of-its-kind, acid-free, bond-building treatments available in the professional and consumer space. The products are formulated with unprecedented Biodiffusion™ technology, which continues to move and repair even after the hair is dry.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Strawberry Leopard®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.
Media Contact: 5W Public Relations (epres@5wpr.com)
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SOURCE epres™
FAQ
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