Cosmo Prof Leads Textured Hair Education Through Fourth Annual World of Texture Virtual Event

Rhea-AI Summary

Cosmo Prof announces its fourth year of the World of Texture virtual event, aiming to provide high-quality educational resources to stylists in the beauty industry. The event will focus on enhancing understanding of texture and curl patterns, catering to the growing demand for well-rounded beauty professionals. Attendees will have the opportunity to learn from industry experts, special guests, and leading brands, with a 143% increase in attendance over the last two years. The event will also feature workshops, CE eligible class sessions, and personalized expert advice through the Color & Curl Concierge program.

Cosmo Prof continues to provide high-quality educational resources through its virtual platform, inviting stylists to the World of Texture event to enhance their understanding of texture and curl patterns within the beauty industry.

DENTON, Texas, Feb. 7, 2024 /PRNewswire/ -- The demand for well-rounded beauty professionals continues to grow, with clients seeking local experts proficient in a diverse range of hair types. With over 65% of the population having textured hair and current cosmetology school courses dedicating only a small portion to textured hair education, stylists are eager to learn the essential skills needed to serve their communities best. As the need for further access to textured hair education heightens, Cosmo Prof aims to help stylists take the initiative to continue their education and service every client with top knowledge from leaders across the industry.

Bringing back World of Texture for its fourth year on February 26th, 2024 - Cosmo Prof's virtual event aims to serve as a hub for students, professionals and educators to come together and deepen their understanding of texture and curl patterns within the beauty industry. The curated content will help encourage and build confidence for professionals and students to explore a range of perspectives and strategies when welcoming new textured hair clients to their chairs. Stylist professionals will be able to learn directly from industry experts how to style, color, and care for textured hair clients, including a specific nod to tighter curl patterns such as 4a, 4b and 4c.

"We recognize that there is an ongoing education gap when it comes to access and resources for textured hair training at all levels. As allies to the community, we aim to be a part of the solution and are proud to announce our fourth year of World of Texture. Since its inception in 2021, attendance has continued to rise, with a 143% increase in attendees over the last two years. This year's virtual event will build upon past success and bring the latest techniques to life, enabling stylists to refine their skills and gain confidence both behind the chair and in their daily business pursuits," shared April Holt, Group Vice President of Stores for Beauty Systems Group. 

Attendees of World of Texture will have the unique opportunity to learn from a diverse group of professionals who share similar backgrounds, experiences, and career aspirations, including this year's special guest host, Celebrity Curl Specialist, and Olaplex Educator Christin Brown. Industry-leading brands specializing in curls will also participate in classes from DevaCurl, Olaplex, Wella, The Doux, Schwarzkopf and many more. This year's classes will focus on textured hair expertise, including dry-cutting techniques, moisture retention techniques, best practices for coloring + highlighting type 4c hair, and product recommendations to protect their clients' hair after leaving the salon.

Cosmo Prof is also excited to bring the latest from brands like epres and Schwarzkopf's New IGORA Zero to the World of Texture stage, utilizing their latest products in unique one hour workshops. Attendees in select states will have the opportunity to attend their choice of 16 Continuing Education (CE) eligible class sessions and walk away with up to 7 Continuing Education (CE) Hours.

Beyond World of Texture programming, licensed professionals can also take advantage of the Color & Curl Concierge program, which is available only at select Cosmo Prof store locations. These 1:1 sessions provide stylists with free, personalized expert advice on products, services, and business solutions. Cosmo Prof looks forward to continually advancing its product offerings, educational training and innovative services that empower stylists to grow in all business areas. Through February 25th, beauty professionals can find more information and sign up for the World of Texture event at https://www.cosmoprofbeauty.com/world-of-texture. 

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika®, and Moroccannoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

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SOURCE Cosmo Prof

FAQ

What is the World of Texture event?

The World of Texture event is a virtual platform provided by Cosmo Prof to enhance stylists' understanding of texture and curl patterns within the beauty industry.

When will the World of Texture event take place?

The World of Texture event will take place on February 26th, 2024.

What will attendees learn at the World of Texture event?

Attendees will learn how to style, color, and care for textured hair clients, including a specific focus on tighter curl patterns such as 4a, 4b, and 4c.

What special guests and brands will be featured at the World of Texture event?

Special guests and brands such as Celebrity Curl Specialist Christin Brown, DevaCurl, Olaplex, Wella, The Doux, Schwarzkopf, epres, and Schwarzkopf's New IGORA Zero will be featured at the event.

What additional programs are available to licensed professionals through Cosmo Prof?

Licensed professionals can take advantage of the Color & Curl Concierge program, which provides personalized expert advice on products, services, and business solutions.