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Sinclair Broadcast Group Names Rebecka Butcher Vice President/General Manager in Flint, MI
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Sinclair Broadcast Group (SBGI) has appointed Rebecka Butcher as Vice President and General Manager of WSMH (FOX) in Flint, MI. Butcher, who previously held the role from 2008-2015, returns from Adams Outdoor Advertising, where she was General Sales Manager. With over 17 years at WEYI/WBSF, Butcher is recognized for her strong sales and business development skills. Sinclair's COO, Rob Weisbord, praised her community relationships and strategic thinking. Butcher aims to enhance the success of the stations while leveraging her extensive local experience.
Positive
Rebecka Butcher's extensive experience in the local market (17 years) enhances management stability.
Her previous tenure as General Manager led to strong sales growth at WEYI/WBSF.
Community respect and established relationships could drive future business development.
Negative
None.
FLINT, Mich.--(BUSINESS WIRE)--
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced Rebecka Butcher has been named Vice President/General Manager of WSMH (FOX) in Flint, MI. Butcher will also be responsible for oversight of providing services to WEYI (NBC) and WBSF (CW).
Butcher, who served as VP and General Manager of WEYI/WBSF from 2008-2015, returns to the stations from Adams Outdoor Advertising, where she most recently served as the General Sales Manager.
Butcher spent 17 years at WEYI/WBSF, joining the stations in 1998 as an Account Executive and quickly moving up the ranks, serving as Local Sales Manager and General Sales Manager before being elevated to VP and General Manager in 2008.
In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Broadcast said, “Rebecka is well-respected with deep relationships in the community. She is a strategic thinker with a history of strong sales and business development, and we are thrilled Rebecka has returned home to lead the team in Flint.”
Butcher has been recognized with honors from Billboard Insider and Flint’s Woman 2 Woman Magazine. She serves on several local boards, including Mid-Michigan Crime Stoppers and Chesaning Schools of Education. She holds degrees from Baker College in Owosso, MI and Delta College in Saginaw, MI.
“My motto has always been, hope is not a plan, put your strategy in front of you and follow your roadmap to success,” Butcher said. “I’m excited to return and help build the roadmap to continue to grow the success of these stations.”
About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
