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Sinclair Broadcast Group Launches Free State Strategic Services
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Rhea-AI Summary
Sinclair Broadcast Group (SBGI) has launched a new business unit named Free State Strategic Services aimed at providing digital marketing and advertising solutions to federal, state, and local government agencies. The initiative involves targeted communication strategies to enhance public engagement.
Led by Brandon Nickerson, the new unit will focus on sectors including defense, healthcare, and education. Corporate VP, Antonia DeFeo, indicated this move aims to expand Sinclair's footprint in the digital marketing space at governmental levels.
Positive
Launch of Free State Strategic Services to enhance government communications.
Focus on high-impact sectors like defense, healthcare, and education.
Experienced leadership under Brandon Nickerson to drive business development.
Negative
None.
Digital Marketing and Advertising Provider for the State, Local and Federal Government
BALTIMORE--(BUSINESS WIRE)--
Sinclair Broadcast Group, Inc. today announced the launch of its new business development unit, Free State Strategic Services. Free State’s mission is to provide the federal government, along with state and local agencies, a full suite of targeted digital marketing and advertising solutions to help government agencies communicate with the American public effectively and efficiently.
Free State Strategic Services’ goal is to provide targeted solutions that generate impact, raise awareness, and produce meaningful results. Free State will operate across a variety of industries, prioritizing opportunities within the defense, healthcare, and education sectors.
The new unit will be led by Brandon Nickerson, Director for Federal Business Development. Mr. Nickerson has over a decade of experience in Washington, DC, and has served in a variety of business development, and government affairs roles, including on Capitol Hill, at the U.S. Chamber of Commerce, and as a consultant within the national security space.
In making the launch announcement, Antonia DeFeo, Corporate Vice President, Agency Solutions said, “The creation of Free State Strategic Services spearheads our efforts to expand Sinclair’s digital marketing and advertising offerings at the state and local level, and develop Free State as a leader in the federal marketplace.”
About Free State Strategic Services Free State Strategic Services is the state, local and federal business development unit of Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and leading provider of local sports and news. Free State provides government agencies with a full suite of solutions to allow communication with the public efficiently and effectively, primarily through more cost- effective and streamlined digital advertising.
What is the purpose of Free State Strategic Services launched by SBGI?
Free State Strategic Services aims to provide targeted digital marketing and advertising solutions to help government agencies effectively communicate with the public.
Who leads the Free State Strategic Services unit at Sinclair Broadcast Group?
Brandon Nickerson is the Director for Federal Business Development overseeing the new unit.
What sectors will Free State Strategic Services focus on?
The unit will prioritize opportunities within defense, healthcare, and education sectors.
When was Free State Strategic Services launched?
Free State Strategic Services was announced on March 28, 2023.
