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Bally Sports Launches Sports Betting Show, “Live on the Line, Powered by BetMGM”
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Bally Sports has partnered with BetMGM to launch Live on the Line, Powered by BetMGM, its first sports betting program. The show airs weekdays at 12:00 PM ET on Bally Sports' 19 regional networks and the Bally Sports app. It delivers expert betting insights and engaging content aimed at both serious bettors and casual fans. Steve Rosenberg, President of Bally Sports, highlighted this initiative as a significant step in enhancing viewer engagement and driving interest in live game broadcasts. The program is produced in Chicago with contributions from various sports personalities.
Positive
Launch of Live on the Line, Powered by BetMGM enhances Bally Sports' programming strategy.
Partnership with BetMGM strengthens content offerings for both casual and hardcore sports betting audiences.
Show aims to drive increased viewer engagement around live game broadcasts.
Negative
None.
60-Minute Weekday Show Airs Across Bally Sports’ 19 Regional Sports Network Brands, the Bally Sports App and Stadium
BALTIMORE--(BUSINESS WIRE)--
Bally Sports, a division of Sinclair Broadcast Group (“Sinclair”), today announced a partnership with BetMGM, a leading sports betting and iGaming operator, to launch its networks’ first sports betting program, Live on the Line, Powered by BetMGM. Airing weekdays at 12:00 PM ET across Bally Sports’ 19 regional sports network brands (RSNs), the Bally Sports app and Stadium, Live on the Line, Powered by BetMGM delivers up-to-date information for the hardcore betting audience, while offering unique and entertaining fun content for casual fans.
Live on the Line, Powered by BetMGM debuted this week and highlights national sports betting storylines with a regional appeal, by providing expert picks while looking ahead to the day’s matchups.
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” said Steve Rosenberg, President of Bally Sports. “Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”
Stadium, Sinclair’s 24/7 multi-platform sports network, is producing the hour-long show in coordination with Bally Sports out of its Chicago-based studio. Custom BetMGM graphics, set integrations and interactive elements serve as visual cornerstones of the weekday program.
Matt Prevost, BetMGM’s Chief Revenue Officer said, “We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows.”
Hosted by Brad Evans, Dani Klupenger and Camron Smith, the hour-long program features BetMGM celebrity and athlete brand ambassadors, odds experts, RSN guest analysts, and more.
Evans is a renowned, high-energy fantasy sports and betting personality. He first rose to prominence at Yahoo! Sports before joining Bally Sports as a full-time contributor. Evans also hosts a live daily fantasy and gambling radio show Fade the Noise on SiriusXM Fantasy Sports Radio.
Klupenger, a former college basketball player, is a dynamic talent both in-studio and in a live event setting. She previously hosted a daily betting and fantasy show, More Ways to Win, and has experience calling Division I men's college basketball games from all roles including play-by-play, color commentator and sideline reporter. She currently is a studio and tournament host for Tennis Channel.
Smith is a three-time Emmy-nominated sports reporter and personality with over a decade of sports broadcasting and reporting experience. Currently the host of Stadium's Inside the Association with Shams Charania, Smith had stints at the Big Ten Network, Comcast Sports, and MSG before joining Stadium.
About Bally Sports
The Bally Sports Regional Networks – owned and operated by Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) – are the nation’s leading provider of local sports. The 19 regional network brands, owned-and-operated by Sinclair Broadcast Group, include, Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States and produce over 4,500 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs. For more regional sports coverage, download the Bally Sports app and visit www.BallySports.com.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM'sU.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/.
What is <i>Live on the Line, Powered by BetMGM</i>?
Live on the Line, Powered by BetMGM is a new sports betting program launched by Bally Sports in partnership with BetMGM, airing weekdays at 12:00 PM ET.
When does <i>Live on the Line, Powered by BetMGM</i> air?
The program airs weekdays at 12:00 PM ET across Bally Sports' 19 regional networks and the Bally Sports app.
What is the significance of Bally Sports' partnership with BetMGM?
The partnership marks a significant step for Bally Sports in enhancing its programming and engaging its audience with sports betting content.
Who are the hosts of <i>Live on the Line, Powered by BetMGM</i>?
The show is hosted by Brad Evans, Dani Klupenger, and Camron Smith, featuring various sports analysts and BetMGM brand ambassadors.
How many regional sports networks does Bally Sports operate?
Bally Sports operates 19 regional sports networks across the United States.
