Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out

Rhea-AI Summary

Truly Hard Seltzer, owned by Boston Beer Company (SAM), launches the 'Truly Rain Check' program for Fourth of July 2025, offering compensation if weather impacts holiday celebrations. The first 1,000 eligible U.S. residents (21+) who visit TrulyRainCheck.com between July 4-6 will receive a $20 Venmo payment to purchase their next Truly Pool Party Variety Pack. This promotion coincides with the release of their limited-edition Truly Pool Party Variety Pack, featuring four summer-themed flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each 12 oz serving contains 100 calories, 1g sugar, and 5% ABV.

Positive

• Marketing initiative may boost brand awareness and customer engagement during key summer holiday
• Launch of new limited-edition Pool Party Variety Pack with seasonal flavors could drive sales
• Strategic timing of promotion during Fourth of July weekend targets peak summer consumption

Negative

• Limited promotion reach of only 1,000 customers
• Maximum liability of $20,000 in Venmo payments suggests small-scale marketing impact
• Weather-dependent promotion may not resonate in regions without rain forecasts

We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack

BOSTON, MA, June 18, 2025 (GLOBE NEWSWIRE) -- Summer weather can be unpredictable – and nothing puts a damper on a holiday weekend like a rained-out pool party. With recent rainfall trends tracking higher than usual¹ and forecasts pointing to a wetter-than-average summer in portions of the nation², it’s safe to say some July 4th plans may get rained on. That’s why this Fourth of July weekend, Truly Hard Seltzer is helping fans turn a washout into a win with the new “Truly Rain Check” program. If rain crashes pool party plans, Truly will cover fans' next Truly Pool Party Variety Pack: the brand’s new limited-edition summer line-up. Lucky fans who score this holiday deal will be able to reschedule the fun and celebrate summer the way it was meant to be – with endless sunshine, good vibes and a cold Truly in hand.

How the Truly Rain Check Program Works

If rain washes out holiday weekend plans, Truly fans can head to TrulyRainCheck.com on July 4 through July 6 to claim their “Truly Rain Check” deal. The first 1,000 fans who visit the site and successfully secure this limited-time deal will receive a $20 Venmo payment directly to their account to cover the cost of their next pack. Entry is limited to U.S. residents 21+. Full rules can be found here.

“We believe nothing should rain on summer fun. That’s why we’re giving fans a guaranteed good time with ‘Truly Rain Check’ to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “Whether the sun’s out or the skies open up, we’re here to make sure the party lives on.”

The Perfect Summer Companion: Truly Pool Party Variety Pack

The program centers around the limited-edition Truly Pool Party Variety Pack, featuring four refreshing flavors designed to capture the essence of summer: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each flavor contains just 100 calories and 1g of sugar per 12 oz. serving, making it the perfect poolside companion.

With 5% ABV, the Truly Pool Party Variety Pack is summer in a box – available all season long and delivering fresh, tart, and fruity flavors to every summer bash.    

Looking to grab Truly near you? Visit TrulyHardSeltzer.com and follow along on X, Instagram and Facebook for the latest.

 About Truly

An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally-relevant limited releases. In 2024, Truly introduced Truly Unruly, a high ABV hard seltzer that actually tastes good. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at its home of innovation in Downtown Los Angeles at Truly L.A. 

About Boston Beer Company 

The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.

 

¹ Source: National Oceanic and Atmospheric Administration

² Source: National Centers for Environmental Information

Attachments

• Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out
• Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out

Christina Panta
truly@golin.com

Boston Beer Company
media@bostonbeer.com

FAQ

What is the Truly Rain Check program by Boston Beer Company (SAM)?

The Truly Rain Check program offers $20 Venmo payments to the first 1,000 eligible customers if rain affects their Fourth of July 2025 plans, to be used towards purchasing a Truly Pool Party Variety Pack.

What flavors are in the new Truly Pool Party Variety Pack (SAM)?

The Truly Pool Party Variety Pack includes four flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge, each with 100 calories and 1g sugar per serving.

How can customers claim the Truly Rain Check promotion (SAM)?

Eligible U.S. residents (21+) can visit TrulyRainCheck.com between July 4-6, 2025, to claim the $20 Venmo payment, limited to the first 1,000 successful entries.

What are the nutritional facts for Truly Pool Party Variety Pack drinks?

Each 12 oz serving contains 100 calories, 1g of sugar, and 5% ABV.

When is the Truly Rain Check promotion available?

The promotion is available from July 4 through July 6, 2025, for U.S. residents aged 21 and older.