Viva Aerobus joins Sabre's global distribution system to help accelerate growth and propel increased agency sales

Rhea-AI Summary

Sabre Corporation (NASDAQ: SABR) announces a new distribution agreement with Mexico's Viva Aerobus, enhancing agency sales and revenue growth. This partnership allows Viva Aerobus to leverage Sabre's global distribution system (GDS) for more efficient flight and service distribution. Travel agents will benefit from improved e-ticketing and merchandising capabilities, offering flexibility to customers. Viva Aerobus, known for its low fares and modern fleet, aims to enhance operational efficiency and customer experience through this collaboration.

Positive

• Partnership enhances revenue growth through improved agency sales.
• Access to Sabre's global distribution system for greater efficiency.
• Improved e-ticketing and merchandising capabilities for travel agents.
• Viva Aerobus aims to increase operational efficiencies and customer experience.

Negative

• None.

The Mexican carrier implemented Sabre's branded fares to provide greater flexibility to choose products and services that best fit passengers and agencies needs

SOUTHLAKE, Texas, May 19, 2022 /PRNewswire/ -- Sabre Corporation  (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Viva Aerobus, Mexico´s ultra-low-cost carrier, which will help enable the airline to power future revenue growth through agency sales.

Viva Aerobus can now distribute its flights and services through Sabre's global distribution system (GDS), providing more content and choices through a single source for greater convenience, agility and efficiency.

With this agreement, Sabre-connected agencies will enjoy e-ticketing and enhanced merchandising capabilities, allowing travel agents to easily view, compare, and sell Viva Aerobus' flights across the network. With the implementation of Sabre's branded fares technology, Viva Aerobus will now be able to provide their customers greater flexibility to choose the products and services that best fit their needs.

"Viva Aerobus is an airline in constant expansion with solid plans for growth in fleet, routes and flights. Partnering with a trustworthy and innovative technology company like Sabre is key to both achieve our growth plans, as well as to increase operational efficiencies," said Andrea Rodríguez, Sales Director at Viva Aerobus. "We are confident that Sabre is the right partner to support our long-term goal, which is to provide travelers with the lowest fares and a personalized experience where they only pay for what they really need."

With more than 15 years of experience, more than 80 million passengers transported and more than 3,500 employees, Viva Aerobus operates over 130 domestic routes within Mexico and international routes to destinations in Colombia, Cuba and the United States. Its value proposition combines customer-oriented service, flexibility and low fares. As a result of this service, Viva Aerobus has positioned itself as one of the three main airlines in Mexico. Currently, Viva has the newest fleet in Mexico and the third youngest in all North America, offering the highest standards in terms of safety, efficiency and reliability.

"We are thrilled to partner with Viva Aerobus to help them reach their growth goals as the industry continues to recover," said Gary Stone, Vice President Select Airline Accounts, Sabre Travel Solutions. "We are committed to partnering with airlines and agencies in creative ways to deliver the retailing and distribution solutions that meet our customers' needs on both sides of the travel marketplace."

Sabre's broad suite of flexible and scalable software solutions helps airlines to operate how they want to and adapt their business to changing needs and requirements. Sabre's solutions optimize day-to-day airline operations and ultimately help carriers solve their biggest challenges – helping drive increased revenue and reduced costs, while delivering better travel experiences.

About Sabre Corporation 
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About Viva Aerobus
Viva Aerobus is Mexico's ultra-low-cost airline. It started operations in 2006 and today it operates the youngest Latin American fleet with 56 Airbus: 40 Airbus A320 and 16 Airbus A321. With a clear vision to give all people the opportunity to fly, Viva Aerobus has democratized the airline industry with the lowest fares in Mexico and the lowest cost structure in America, making their flights the best value offer. For more information please visit: www.vivaaerobus.com/en

Media Contacts at Sabre:

Kristin Hays
kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Investors
Kevin Crissey
kevin.crissey@sabre.com

SABR-F

Media contacts at Viva Aerobus: 

Walfred Castro, Corporate Communication Director of Viva Aerobus 
walfred.castro@vivaaerobus.com

Tarssis Dessavre, Account executive for Viva Aerobus of PRoa Structura 
tdo@proa.structura.com.mx
Mobile. +52 1 55 2751 1709 

 

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SOURCE Sabre Corporation

FAQ

What is the significance of the Sabre and Viva Aerobus partnership?

The partnership allows Viva Aerobus to access Sabre's global distribution system, enhancing agency sales and operational efficiencies.

How does the new agreement impact travel agents?

Travel agents will benefit from improved e-ticketing and merchandising capabilities, making it easier to sell Viva Aerobus flights.

What are the financial implications of the Sabre partnership for SABR stock?

The agreement is expected to drive revenue growth for Sabre through increased agency sales tied to Viva Aerobus.

When was the Sabre and Viva Aerobus agreement announced?

The agreement was announced on May 19, 2022.

How does Sabre's technology benefit Viva Aerobus?

Sabre's technology provides Viva Aerobus with tools to optimize operations and enhance customer experience through greater flexibility in product offerings.