Sabre launches strategic collaboration with trusted engineering partner Coforge to accelerate pace of product innovation and delivery
Sabre (NASDAQ: SABR) and Coforge have announced a new multi-year strategic partnership aimed at accelerating Sabre's product innovation and delivery capabilities. The collaboration, announced on March 4, 2025, focuses on fast-tracking advanced AI-enabled solutions and enhancing product development.
The partnership positions Coforge as a key partner in Sabre's technology advancement strategy, with both companies sharing a focus on engineering solutions and travel industry expertise. Kurt Ekert, CEO and President of Sabre, emphasized 2025 as a pivotal year for the company, highlighting their commitment to becoming the most valued global technology platform in travel through laser focus and strategic technology investments.
The agreement aims to modernize the travel industry by combining Sabre's future-forward technology and market approach with Coforge's scale and expertise, setting new standards for industry innovation and transformation.
Sabre (NASDAQ: SABR) e Coforge hanno annunciato una nuova partnership strategica pluriennale mirata ad accelerare l'innovazione e le capacità di consegna dei prodotti di Sabre. La collaborazione, annunciata il 4 marzo 2025, si concentra sul rapido sviluppo di soluzioni avanzate abilitate dall'IA e sul miglioramento dello sviluppo dei prodotti.
La partnership posiziona Coforge come partner chiave nella strategia di avanzamento tecnologico di Sabre, con entrambe le aziende che condividono un focus sull'ingegneria delle soluzioni e sull'expertise nel settore dei viaggi. Kurt Ekert, CEO e Presidente di Sabre, ha sottolineato il 2025 come un anno cruciale per l'azienda, evidenziando il loro impegno a diventare la piattaforma tecnologica globale più apprezzata nel settore dei viaggi attraverso un focus laser e investimenti tecnologici strategici.
L'accordo mira a modernizzare l'industria dei viaggi combinando la tecnologia all'avanguardia e l'approccio di mercato di Sabre con la scala e l'expertise di Coforge, stabilendo nuovi standard per l'innovazione e la trasformazione del settore.
Sabre (NASDAQ: SABR) y Coforge han anunciado una nueva asociación estratégica de varios años destinada a acelerar la innovación de productos y las capacidades de entrega de Sabre. La colaboración, anunciada el 4 de marzo de 2025, se centra en acelerar el desarrollo de soluciones avanzadas habilitadas por IA y mejorar el desarrollo de productos.
La asociación posiciona a Coforge como un socio clave en la estrategia de avance tecnológico de Sabre, con ambas empresas compartiendo un enfoque en la ingeniería de soluciones y la experiencia en la industria de viajes. Kurt Ekert, CEO y Presidente de Sabre, enfatizó 2025 como un año crucial para la empresa, destacando su compromiso de convertirse en la plataforma tecnológica global más valorada en viajes a través de un enfoque láser y de inversiones tecnológicas estratégicas.
El acuerdo tiene como objetivo modernizar la industria de viajes combinando la tecnología avanzada y el enfoque de mercado de Sabre con la escala y la experiencia de Coforge, estableciendo nuevos estándares para la innovación y transformación de la industria.
사브레 (NASDAQ: SABR)와 코포지가 사브레의 제품 혁신 및 제공 능력을 가속화하기 위한 새로운 다년간 전략적 파트너십을 발표했습니다. 2025년 3월 4일에 발표된 이 협력은 AI 기반의 고급 솔루션 개발을 신속하게 진행하고 제품 개발을 향상시키는 데 중점을 두고 있습니다.
이번 파트너십은 코포지를 사브레의 기술 발전 전략의 핵심 파트너로 자리매김하며, 두 회사는 솔루션 엔지니어링과 여행 산업 전문성에 중점을 두고 있습니다. 커트 에커트 사브레 CEO는 2025년을 회사에 있어 중대한 해로 강조하며, 여행 분야에서 가장 가치 있는 글로벌 기술 플랫폼이 되기 위한 헌신을 강조했습니다.
이번 계약은 사브레의 미래 지향적인 기술과 시장 접근 방식을 코포지의 규모와 전문성과 결합하여 여행 산업을 현대화하고 업계 혁신과 변화를 위한 새로운 기준을 설정하는 것을 목표로 하고 있습니다.
Sabre (NASDAQ: SABR) et Coforge ont annoncé un nouveau partenariat stratégique pluriannuel visant à accélérer l'innovation produit et les capacités de livraison de Sabre. La collaboration, annoncée le 4 mars 2025, se concentre sur l'accélération du développement de solutions avancées habilitées par l'IA et sur l'amélioration du développement des produits.
Ce partenariat positionne Coforge comme un partenaire clé dans la stratégie d'avancement technologique de Sabre, les deux entreprises partageant un accent sur l'ingénierie des solutions et l'expertise dans l'industrie du voyage. Kurt Ekert, PDG et Président de Sabre, a souligné que 2025 serait une année charnière pour l'entreprise, mettant en avant leur engagement à devenir la plateforme technologique mondiale la plus valorisée dans le secteur du voyage grâce à un focus laser et à des investissements technologiques stratégiques.
L'accord vise à moderniser l'industrie du voyage en combinant la technologie tournée vers l'avenir de Sabre et son approche du marché avec l'échelle et l'expertise de Coforge, établissant de nouvelles normes pour l'innovation et la transformation de l'industrie.
Sabre (NASDAQ: SABR) und Coforge haben eine neue strategische Partnerschaft über mehrere Jahre angekündigt, die darauf abzielt, die Produktinnovation und die Lieferfähigkeiten von Sabre zu beschleunigen. Die Zusammenarbeit, die am 4. März 2025 angekündigt wurde, konzentriert sich darauf, fortschrittliche KI-gestützte Lösungen schnell zu entwickeln und die Produktentwicklung zu verbessern.
Die Partnerschaft positioniert Coforge als einen wichtigen Partner in der Technologie-Entwicklungsstrategie von Sabre, wobei beide Unternehmen einen Fokus auf Ingenieurlösungen und Expertise in der Reisebranche teilen. Kurt Ekert, CEO und Präsident von Sabre, betonte 2025 als ein entscheidendes Jahr für das Unternehmen und hob ihr Engagement hervor, die wertvollste globale Technologieplattform im Reisebereich durch einen klaren Fokus und strategische Technologieinvestitionen zu werden.
Das Abkommen zielt darauf ab, die Reisebranche zu modernisieren, indem die zukunftsorientierte Technologie und der Marktansatz von Sabre mit der Skalierung und Expertise von Coforge kombiniert werden, um neue Standards für Innovation und Transformation in der Branche zu setzen.
- Strategic partnership to accelerate product innovation and delivery
- Enhanced AI-enabled solutions development capabilities
- Access to Coforge's engineering expertise and scale
- None.
Insights
This strategic partnership between Sabre and Coforge represents a calculated move to accelerate Sabre's product development capabilities at a critical inflection point for travel technology. The multi-year agreement positions Coforge as a key engineering partner to help Sabre expedite its AI-enabled solutions pipeline.
What stands out is the timing and strategic intent. Sabre CEO Kurt Ekert specifically calls 2025 "a pivotal year" - suggesting internal recognition that the company needs to accelerate its innovation cycle after previous technology transformation efforts. This partnership approach allows Sabre to leverage Coforge's engineering resources without the capital expenditure and time investment of building equivalent capabilities in-house.
While the announcement lacks specific financial details or quantifiable metrics, the emphasis on AI-enabled solutions aligns with broader industry trends where travel technology providers are racing to embed artificial intelligence across booking, pricing, and personalization systems. For Sabre, which faces competitive pressure from both traditional GDS rivals and newer travel technology entrants, the ability to bring innovations to market faster represents a strategic necessity rather than a mere operational improvement.
The partnership structure suggests Sabre is adopting a hybrid approach to innovation - maintaining core development internally while strategically outsourcing specific engineering functions to increase velocity. This balancing act between innovation speed and maintaining proprietary technology control will be important to watch as this partnership unfolds.
Fortified partnership seeks to fast-track advanced AI solutions, driving superior customer outcomes
This multi-year agreement positions Coforge as a key partner in furthering Sabre's ability to accelerate product delivery and launch additional innovative AI-enabled solutions, further underscoring the company's commitment to speed and scale.
"2025 is a pivotal year for Sabre," said Kurt Ekert, CEO and President of Sabre. "Laser focus, ruthless prioritization and key technology investments have positioned us to intensify innovation and reinforce our pursuit of being the most valued global technology platform in travel. Sabre is in an advantaged position to pioneer, build, and deploy the next generation of solutions alongside our continuously expanding travel marketplace, and we look forward to Coforge's partnership in expediting the process."
"Both Sabre and Coforge share a similar DNA as technology firms with a strong focus on cutting edge engineering solutions, customers and the travel industry," said Sudhir Singh, CEO & Executive Director, Coforge. "Our new agreement is a major milestone in our partnership with Sabre. The scale and the complexity of the mandate reflects the deep trust and capability that both organizations bring to this partnership. It underlines, once again, our strong commitment to engineering excellence and driving emerging innovation and transformation for our clients."
Sabre's future-forward technology and disruptive approach to the market, coupled with Coforge's scale and expertise, seeks to become a driving force in modernizing the travel industry as a whole – leading a new standard for the pace of change.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Coforge
Coforge is a global digital services and solutions provider, that leverages emerging technologies and deep domain expertise to deliver real-world business impact for its clients. A focus on select industries, a deep domain understanding of the underlying processes of those industries and partnerships with leading technology platforms enable us to be a trusted partner of our clients in their transformation initiatives. Coforge leads with its Product Engineering approach and leverages AI, Cloud, Data, Integration and Automation technologies to transform businesses into intelligent, high-growth enterprises. The firm has 30 global delivery centres and is present in 22 countries.
Media Contact:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
sabrenews@sabre.com
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SOURCE Sabre Corporation
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