Sabre and BookLogic partner to advance retailing and distribution strategies across Turkey and the Middle East
Sabre Hospitality and BookLogic have announced a strategic partnership to enhance distribution and retailing capabilities in the Middle East and Africa regions. The collaboration will connect up to 1,200 hotels from BookLogic's portfolio to Global Distribution Systems (GDS) and Internet Distribution Systems (IDS), with a focus on the UAE, Turkey, Qatar, and Saudi Arabia. The partnership integrates Sabre's SynXis Retailing platform with BookLogic's system, providing access to over 600 distribution channels and comprehensive retail solutions. Future plans include OTA integration and expansion of long-tail distribution channels.
Sabre Hospitality e BookLogic hanno annunciato una partnership strategica per migliorare le capacità di distribuzione e vendita nella regione del Medio Oriente e dell'Africa. La collaborazione collegherà fino a 1.200 hotel del portafoglio di BookLogic ai Sistemi di Distribuzione Globale (GDS) e ai Sistemi di Distribuzione Internet (IDS), con un focus sugli Emirati Arabi Uniti, Turchia, Qatar e Arabia Saudita. La partnership integra la piattaforma di Retailing SynXis di Sabre con il sistema di BookLogic, offrendo accesso a oltre 600 canali di distribuzione e soluzioni di vendita complete. I piani futuri includono l'integrazione con gli OTA e l'espansione dei canali di distribuzione long-tail.
Sabre Hospitality y BookLogic han anunciado una asociación estratégica para mejorar las capacidades de distribución y venta en las regiones de Medio Oriente y África. La colaboración conectará hasta 1.200 hoteles del portafolio de BookLogic a los Sistemas de Distribución Global (GDS) y Sistemas de Distribución por Internet (IDS), con un enfoque en los EAU, Turquía, Catar y Arabia Saudita. La asociación integra la plataforma de Retailing SynXis de Sabre con el sistema de BookLogic, proporcionando acceso a más de 600 canales de distribución y soluciones de venta integrales. Los planes futuros incluyen la integración con OTA y la expansión de los canales de distribución long-tail.
Sabre Hospitality와 BookLogic는 중동 및 아프리카 지역에서의 유통 및 소매 능력을 강화하기 위한 전략적 파 partnership을 발표했습니다. 이 협력은 BookLogic 포트폴리오의 1,200개의 호텔을 글로벌 배급 시스템(GDS) 및 인터넷 배급 시스템(IDS)에 연결하며, 아랍에미리트, 터키, 카타르, 사우디아라비아에 초점을 맞춥니다. 이 파트너십은 Sabre의 SynXis Retailing 플랫폼을 BookLogic의 시스템과 통합하여 600개 이상의 배급 채널과 포괄적인 소매 솔루션에 대한 접근을 제공합니다. 향후 계획에는 OTA 통합 및 롱테일 유통 채널의 확장이 포함됩니다.
Sabre Hospitality et BookLogic ont annoncé un partenariat stratégique pour améliorer les capacités de distribution et de vente dans les régions du Moyen-Orient et de l'Afrique. La collaboration reliera jusqu'à 1.200 hôtels du portefeuille de BookLogic aux Systèmes de Distribution Globale (GDS) et aux Systèmes de Distribution Internet (IDS), en mettant l'accent sur les Émirats Arabes Unis, la Turquie, le Qatar et l'Arabie Saoudite. Le partenariat intègre la plateforme de Retailing SynXis de Sabre avec le système de BookLogic, offrant un accès à plus de 600 canaux de distribution et à des solutions de vente complètes. Les plans futurs incluent l'intégration des OTA et l'expansion des canaux de distribution long-tail.
Sabre Hospitality und BookLogic haben eine strategische Partnerschaft angekündigt, um die Vertriebs- und Einzelhandelsfähigkeiten in den Regionen Naher Osten und Afrika zu verbessern. Die Zusammenarbeit wird bis zu 1.200 Hotels aus BookLogic's Portfolio mit Global Distribution Systems (GDS) und Internet Distribution Systems (IDS) verbinden, mit einem Fokus auf die VAE, Türkei, Katar und Saudi-Arabien. Die Partnerschaft integriert Sabres SynXis Retailing Plattform mit dem System von BookLogic und bietet Zugang zu über 600 Vertriebskanälen und umfassenden Einzelhandelslösungen. Zukünftige Pläne umfassen die Integration von OTA und die Erweiterung von Long-Tail-Vertriebskanälen.
- Partnership expands market reach by connecting 1,200 hotels to global distribution systems
- Access to over 600 distribution channels through SynXis platform
- Strategic expansion into key growth markets (UAE, Saudi Arabia, Turkey)
- Integration of payment automation and dynamic packaging technology
- None.
Insights
This partnership between Sabre and BookLogic represents an incremental business opportunity rather than a significant market mover. While the deal targets up to 1,200 hotels in key Middle Eastern markets, the immediate revenue impact for Sabre appears modest relative to its market cap and existing operations. The integration with BookLogic's portfolio primarily focuses on GDS and IDS connectivity, with future expansion into OTA integration and retail solutions.
The strategic value lies in Sabre's expansion in the Middle East and Africa region, particularly in high-growth markets like UAE, Saudi Arabia and Turkey. However, the gradual implementation approach and focus on independent hotels suggests this is more about long-term market positioning than immediate financial impact. The partnership enhances Sabre's SynXis platform's reach but is unlikely to materially affect near-term financial performance.
Collaboration brings SynXis® platform and global GDS/IDS connectivity and alternative distribution channels for up to 1,200 independent hotels and resorts globally with a focus on driving growth in the
The collaboration will begin by connecting up to 1,200 hotels from BookLogic's portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic's long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation.
"Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as
Expanding Regional Focus with SynXis and BookLogic
Utilizing Sabre's SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality's key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over 600 channels and provides a reliable, cloud-based foundation that helps streamline hotel operations and drive insights across all distribution channels.
BookLogic and Sabre enhance the combined system's capabilities by expanding hotels' market reach and boosting their operational efficiency. This synergy empowers their hotels to optimize their revenue strategies, deliver personalized guest experiences, and strengthen their sales and marketing outreach. It helps enable hoteliers to deploy a unified fully integrated system that supports seamless connectivity and effective management across multiple channels.
"Joining forces with Sabre Hospitality represents an exciting milestone for BookLogic as we extend our innovative distribution and travel tech capabilities to the SynXis platform," said Oral Yigitkus, Founder of BookLogic. "This collaboration enhances our sales and marketing reach, strengthens our combined presence, and opens new growth opportunities for both companies. It is a natural fit, combining our expertise in distribution with Sabre Hospitality's innovative technology. Our deep understanding of the independent hotel market and Sabre Hospitality's global technology create an integrated ecosystem that enhances operational agility, increases corporate sales network and maximizes revenue potential for our mutual clients."
With a mutual focus on co-investing in the region, Sabre and BookLogic aim to support independent hotels and small hotel groups in offering enhanced services in local languages, providing them with the tools they need to succeed in a rapidly changing market. The combined technology, including the advanced two-way integration and APIs, delivers tools designed to meet the specific needs of the MEA market, bolstering the ability of hoteliers to engage guests and optimize revenue in a dynamic and competitive landscape.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About BookLogic
Founded in 2004, BookLogic specializes in maximizing earnings for hotels and accommodation providers through customizable software solutions. The company provides a comprehensive distribution network for hotels, online & offline travel agencies, wholesalers and tour operators. As a pioneering travel technology platform, BookLogic connects hospitality providers and travel companies, offering efficient, user-friendly tools that streamline operations. By leveraging advanced distribution & pricing strategies and seamless integration options, BookLogic empowers its clients to optimize performance, increase market reach, and enhance guest experiences.
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SOURCE Sabre Corporation
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