Rackspace Technology Signs Multi-Year, Strategic Collaboration Agreement with AWS to Deliver Accelerated Digital Transformation for Customers
Rackspace Technology (NASDAQ: RXT) has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to deliver comprehensive cloud and AI services globally. The partnership includes significant investment in Rackspace's Migration and Modernization Center of Excellence and introduces the Rackspace Rapid Migration Offer (RRMO) for expedited data center migrations. The collaboration will leverage AWS's foundation models through Amazon Bedrock and Rackspace's FAIR™ platform for generative AI solutions. A notable success case is Convera, which automated its customer support operations using these technologies, reducing processing times from hours to minutes. Starting early 2025, Rackspace will launch AWS-validated generative AI industry accelerators in AWS Marketplace.
Rackspace Technology (NASDAQ: RXT) ha firmato un Accordo di Collaborazione Strategica (SCA) con Amazon Web Services (AWS) per fornire servizi cloud e di intelligenza artificiale in tutto il mondo. La partnership include un investimento significativo nel Centro di Eccellenza per la Migrazione e la Modernizzazione di Rackspace e introduce l'Offerta di Migrazione Rapida di Rackspace (RRMO) per migrazioni di data center accelerate. La collaborazione sfrutterà i modelli di base di AWS attraverso Amazon Bedrock e la piattaforma FAIR™ di Rackspace per soluzioni di intelligenza artificiale generativa. Un caso di successo notevole è Convera, che ha automatizzato le proprie operazioni di supporto clienti utilizzando queste tecnologie, riducendo i tempi di elaborazione da ore a minuti. A partire dall'inizio del 2025, Rackspace lancerà acceleratori di settore per l'IA generativa validati da AWS nel Marketplace di AWS.
Rackspace Technology (NASDAQ: RXT) ha firmado un Acuerdo de Colaboración Estratégica (SCA) con Amazon Web Services (AWS) para ofrecer servicios integrales de nube e inteligencia artificial a nivel global. La asociación incluye una inversión significativa en el Centro de Excelencia en Migración y Modernización de Rackspace e introduce la Oferta de Migración Rápida de Rackspace (RRMO) para acelerar las migraciones de centros de datos. La colaboración aprovechará los modelos base de AWS a través de Amazon Bedrock y la plataforma FAIR™ de Rackspace para soluciones de inteligencia artificial generativa. Un caso de éxito notable es Convera, que automatizó sus operaciones de atención al cliente utilizando estas tecnologías, reduciendo los tiempos de procesamiento de horas a minutos. A partir de principios de 2025, Rackspace lanzará aceleradores de la industria de IA generativa validados por AWS en el Marketplace de AWS.
랙스페이스 테크놀로지 (NASDAQ: RXT)는 아마존 웹 서비스 (AWS)와 글로벌 클라우드 및 AI 서비스를 제공하기 위한 전략적 협력 계약(SCA)을 체결했습니다. 이 파트너십은 Rackspace의 마이그레이션 및 현대화 우수 센터에 대한 상당한 투자를 포함하고 있으며, 데이터 센터 마이그레이션을 가속화하기 위한 랙스페이스 신속 마이그레이션 제안 (RRMO)을 도입합니다. 협력은 Amazon Bedrock을 통한 AWS의 기초 모델과 Rackspace의 FAIR™ 플랫폼을 활용하여 생성 AI 솔루션을 제공합니다. 주목할 만한 성공 사례는 Convera로, 이 기술을 사용하여 고객 지원 운영을 자동화하여 처리 시간을 몇 시간에서 몇 분으로 단축했습니다. 2025년 초부터 Rackspace는 AWS 마켓플레이스에서 AWS 인증 생성 AI 산업 가속기를 출시할 예정입니다.
Rackspace Technology (NASDAQ: RXT) a signé un Accord de Collaboration Stratégique (SCA) avec Amazon Web Services (AWS) pour fournir des services cloud et d'IA complets à l'échelle mondiale. Ce partenariat inclut un investissement significatif dans le Centre d'Excellence en Migration et Modernisation de Rackspace et introduit l'Offre de Migration Rapide de Rackspace (RRMO) pour des migrations de centres de données accélérées. La collaboration tirera parti des modèles de base d'AWS via Amazon Bedrock et de la plateforme FAIR™ de Rackspace pour des solutions d'IA générative. Un cas de succès notable est Convera, qui a automatisé ses opérations de support client en utilisant ces technologies, réduisant ainsi les temps de traitement de plusieurs heures à quelques minutes. Dès début 2025, Rackspace lancera des accélérateurs de secteur d'IA générative validés par AWS sur le Marketplace AWS.
Rackspace Technology (NASDAQ: RXT) hat einen strategischen Kooperationsvertrag (SCA) mit Amazon Web Services (AWS) unterzeichnet, um umfassende Cloud- und KI-Dienste weltweit anzubieten. Die Partnerschaft umfasst erhebliche Investitionen in Rackspaces Zentrum für Migration und Modernisierung der Exzellenz und führt das Rackspace Rapid Migration Offer (RRMO) zur beschleunigten Migration von Rechenzentren ein. Die Zusammenarbeit wird die Basis-Modelle von AWS über Amazon Bedrock und Rackspaces FAIR™-Plattform für generative KI-Lösungen nutzen. Ein bemerkenswerter Erfolgsfall ist Convera, das seine Kundenservicedienste mithilfe dieser Technologien automatisierte und die Bearbeitungszeiten von Stunden auf Minuten verkürzte. Ab Anfang 2025 wird Rackspace AWS-validierte generative KI-Branchenschnellstarter im AWS Marketplace einführen.
- Strategic partnership with AWS expands market reach and service capabilities
- Launch of Rackspace Rapid Migration Offer (RRMO) on AWS Marketplace
- Successful implementation at Convera showing significant operational efficiency gains
- Planned launch of AWS-validated generative AI solutions in AWS Marketplace by early 2025
- None.
Insights
This strategic collaboration between Rackspace and AWS represents a significant expansion of cloud service capabilities. The deal strengthens Rackspace's position in the cloud services market through enhanced migration services, AI integration and modernization solutions.
The partnership's focus on generative AI through FAIR™ and new marketplace offerings like RRMO shows strong potential for revenue growth. The Convera case study demonstrates tangible efficiency improvements, reducing processing times from hours to minutes. The planned launch of AWS-validated generative AI industry accelerators in early 2025 could create new revenue streams.
However, Rackspace faces intense competition in the cloud services market, particularly from larger providers. Success will depend on effective execution and customer adoption of these new services.
Agreement enhances existing collaboration aligned to business outcomes by delivering full-stack cloud and AI services globally
SAN ANTONIO, Oct. 30, 2024 (GLOBE NEWSWIRE) -- Rackspace Technology® (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, announced today that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), with plans to offer end-to-end cloud advisory, fin-ops, migration, modernization, cloud data, machine learning (ML) and generative AI solutions to accelerate customer value across their cloud adoption journey.
The SCA includes a significant investment to help customers accelerate their migration and modernization initiatives for applications, data, and cloud infrastructure through the global expansion of the Rackspace Technology Migration and Modernization Center of Excellence. This builds on years of expertise working with the AWS Migration Acceleration Program (MAP). Rackspace Technology also recently announced the launch of Rackspace Rapid Migration Offer (RRMO), which is designed to expedite data center migrations to AWS. RRMO, also available on AWS Marketplace, provides a comprehensive suite of services encompassing migration planning, landing zone setup, migration execution, and 24x7x365 cloud operations support with monitoring and incident response. Overall, the enhanced collaboration supports the delivery of business outcomes for customers globally from Rackspace’s portfolio of full-stack cloud and AI services.
“This agreement highlights our commitment to collaboration with AWS and emphasizes our goal to deliver outstanding results. We believe customers will benefit from our differentiated value proposition that starts with migrations, modernization, data, and generative AI initiatives that help our customers accelerate business transformations,” said D K Sinha, President of Public Cloud, Rackspace Technology. “With AWS’s renowned customer obsession and Rackspace’s deep technical capabilities and Fanatical Experience™, we share a common culture of delivering the right outcomes for our customers.”
Convera is a global leader in commercial payments. As experts in foreign exchange, risk and compliance, with an unrivaled regulatory footprint, Convera’s financial network spans more than 140 currencies and 200 countries and territories. Convera partnered with Rackspace Technology to transform its customer support which processes hundreds of thousands of messages monthly. Previously, one-third of the team’s time was spent on manually categorizing and creating cases. This required hours of manual processing, which led to delays in response. By leveraging Amazon Bedrock, a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI, Convera streamlined and automated its complex email classifications to dramatically speed operational workflows. This solution ultimately reduces processing times from hours to minutes and enables the support team to focus on case resolution and faster response to customers.
“Partnering with Rackspace Technology and utilizing Amazon Bedrock has been transformative for our support operations,” said Dharmesh Syal, Chief Technology Officer at Convera. “We've automated and streamlined our processes that previously consumed a significant portion of our team's time. This innovation allows us to respond more effectively to customer needs while maintaining the agility necessary to scale our operations as we continue to grow."
AWS and Rackspace will also collaborate to help customers unlock value from their data to solve their most challenging business problems by leveraging generative AI through Foundry for AI by Rackspace (FAIR TM). FAIR enables organizations to accelerate the adoption of responsible AI, build solid data foundations, and operate AI workloads at scale within AWS. FAIR enables organizations to build production-ready generative AI applications through the Rackspace Technology product-driven delivery methodology: Ideate, Incubate, and Industrialize.
In addition to bringing purpose-built generative AI accelerators to market, such as Intelligent Co-worker for the Enterprise (ICETM) and Rackspace Intelligent Technology Assistant (RITATM), starting in early 2025, Rackspace is set to launch AWS-validated generative AI industry accelerators and solutions in AWS Marketplace as part of the SCA agreement. Rackspace Technology recently launched the Incubate with Amazon Q offer in AWS Marketplace that helps organizations establish the feasibility of AI in their business and adopt their first generative AI use case powered by Amazon Q, a generative AI–powered assistant for accelerating software development and leveraging companies' internal data.
"We are thrilled to deepen our collaboration with Rackspace with this expanded SCA,” said Matt Yanchyshyn, VP of Marketplace and Partner Solutions at AWS. “Generative AI has changed the pace of play across every major industry and with Rackspace’s deep industry expertise combined with AWS’s advanced technologies, we can help our customers accelerate innovation. For example, by making Incubate with Amazon Q available in AWS Marketplace, Rackspace is helping accelerate procurement for customers who simply can’t wait to start their generative AI transformations.”
The Rackspace Technology and AWS collaboration underscores the value of providing flexibility that drives innovation and unlocks greater business value for customers across industries. For more information, please click here.
About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud, and AI technology services company. We design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Media Contact: Natalie Silva, publicrelations@rackspace.com
FAQ
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