REVOLVE RETURNS TO THE DESERT FOR THE 8TH ANNUAL REVOLVE FESTIVAL
REVOLVE has announced its 8th Annual REVOLVE Festival, a weekend-long Desert Mirage experience set for April 10-12, 2025, in Thermal, California. The event kicks off with an exclusive FWRD Dinner, followed by activities including a golf outing with Dwyane Wade and a pool party hosted by Kylie Jenner's Sprinter Vodka Soda.
The main festival on April 12 will feature music performances, brand activations, and VIP experiences. Customers can shop the festival collection at REVOLVE.com, featuring brands like Jaded London, Diesel, and exclusive capsules. The company has also partnered with BELLEMINT, a fashion styling game, offering a VIP festival experience giveaway including flights, hotel, and 20,000 BELLEMINT Gems.
Previous festivals have attracted numerous celebrities and featured performances by artists like Post Malone, Jack Harlow, and SZA. The event aims to strengthen REVOLVE's connection with customers, brand partners, and influencers while driving brand loyalty.
REVOLVE ha annunciato la sua 8ª edizione del Festival REVOLVE, un'esperienza Desert Mirage che si svolgerà dal 10 al 12 aprile 2025 a Thermal, California. L'evento avrà inizio con una cena esclusiva FWRD, seguita da attività come un'uscita di golf con Dwyane Wade e una festa in piscina ospitata dalla Sprinter Vodka Soda di Kylie Jenner.
Il festival principale del 12 aprile presenterà performance musicali, attivazioni di marca ed esperienze VIP. I clienti possono acquistare la collezione del festival su REVOLVE.com, che include marchi come Jaded London, Diesel e capsule esclusive. L'azienda ha anche collaborato con BELLEMINT, un gioco di styling di moda, offrendo un giveaway di un'esperienza VIP al festival che include voli, hotel e 20.000 BELLEMINT Gems.
I festival precedenti hanno attratto numerose celebrità e hanno visto performance di artisti come Post Malone, Jack Harlow e SZA. L'evento mira a rafforzare il legame di REVOLVE con i clienti, i partner di marca e gli influencer, promuovendo la fedeltà al marchio.
REVOLVE ha anunciado su 8º Festival Anual REVOLVE, una experiencia Desert Mirage que se llevará a cabo del 10 al 12 de abril de 2025 en Thermal, California. El evento comenzará con una cena exclusiva FWRD, seguida de actividades que incluirán una salida de golf con Dwyane Wade y una fiesta en la piscina organizada por Sprinter Vodka Soda de Kylie Jenner.
El festival principal del 12 de abril contará con actuaciones musicales, activaciones de marca y experiencias VIP. Los clientes pueden comprar la colección del festival en REVOLVE.com, que incluye marcas como Jaded London, Diesel y cápsulas exclusivas. La empresa también se ha asociado con BELLEMINT, un juego de estilismo de moda, ofreciendo un sorteo de una experiencia VIP en el festival que incluye vuelos, hotel y 20,000 BELLEMINT Gems.
Festivales anteriores han atraído a numerosas celebridades y han contado con actuaciones de artistas como Post Malone, Jack Harlow y SZA. El evento tiene como objetivo fortalecer la conexión de REVOLVE con los clientes, socios de marca e influencers, al mismo tiempo que fomenta la lealtad a la marca.
REVOLVE는 2025년 4월 10일부터 12일까지 캘리포니아 서멀에서 열리는 8회 연례 REVOLVE 페스티벌을 발표했습니다. 이 행사는 독점 FWRD 디너로 시작되며, Dwyane Wade와의 골프 outing 및 Kylie Jenner의 Sprinter Vodka Soda가 주최하는 풀 파티와 같은 활동이 이어집니다.
4월 12일의 주요 페스티벌은 음악 공연, 브랜드 활성화 및 VIP 경험을 특징으로 합니다. 고객들은 Jaded London, Diesel 및 독점 캡슐과 같은 브랜드가 포함된 페스티벌 컬렉션을 REVOLVE.com에서 쇼핑할 수 있습니다. 이 회사는 패션 스타일링 게임인 BELLEMINT와 협력하여 항공편, 호텔 및 20,000 BELLEMINT Gems가 포함된 VIP 페스티벌 경험 경품을 제공합니다.
이전의 페스티벌은 수많은 유명 인사를 끌어모았으며 Post Malone, Jack Harlow 및 SZA와 같은 아티스트의 공연이 포함되었습니다. 이 행사는 REVOLVE가 고객, 브랜드 파트너 및 인플루언서와의 관계를 강화하고 브랜드 충성도를 높이는 것을 목표로 합니다.
REVOLVE a annoncé son 8ème Festival Annuel REVOLVE, une expérience Desert Mirage qui se déroulera du 10 au 12 avril 2025 à Thermal, Californie. L'événement débutera par un dîner exclusif FWRD, suivi d'activités telles qu'une sortie de golf avec Dwyane Wade et une fête à la piscine animée par le Sprinter Vodka Soda de Kylie Jenner.
Le festival principal du 12 avril présentera des performances musicales, des activations de marque et des expériences VIP. Les clients peuvent acheter la collection du festival sur REVOLVE.com, avec des marques comme Jaded London, Diesel et des capsules exclusives. L'entreprise a également collaboré avec BELLEMINT, un jeu de stylisme de mode, offrant un tirage au sort pour une expérience VIP au festival incluant des vols, un hôtel et 20 000 BELLEMINT Gems.
Les festivals précédents ont attiré de nombreuses célébrités et ont présenté des performances d'artistes tels que Post Malone, Jack Harlow et SZA. L'événement vise à renforcer le lien de REVOLVE avec ses clients, ses partenaires de marque et les influenceurs tout en favorisant la fidélité à la marque.
REVOLVE hat sein 8. jährliches REVOLVE Festival angekündigt, ein wochenlanges Desert Mirage Erlebnis, das vom 10. bis 12. April 2025 in Thermal, Kalifornien, stattfinden wird. Die Veranstaltung beginnt mit einem exklusiven FWRD Dinner, gefolgt von Aktivitäten wie einer Golfveranstaltung mit Dwyane Wade und einer Poolparty, die von Kylie Jenners Sprinter Vodka Soda veranstaltet wird.
Das Hauptfestival am 12. April wird Musikdarbietungen, Markenaktivierungen und VIP-Erlebnisse bieten. Kunden können die Festival-Kollektion auf REVOLVE.com einkaufen, die Marken wie Jaded London, Diesel und exklusive Kapseln umfasst. Das Unternehmen hat auch mit BELLEMINT, einem Mode-Styling-Spiel, zusammengearbeitet und ein VIP-Festival-Erlebnis-Gewinnspiel angeboten, das Flüge, Hotel und 20.000 BELLEMINT Gems umfasst.
Frühere Festivals haben zahlreiche Prominente angezogen und Aufführungen von Künstlern wie Post Malone, Jack Harlow und SZA gezeigt. Die Veranstaltung zielt darauf ab, die Verbindung von REVOLVE zu Kunden, Markenpartnern und Influencern zu stärken und gleichzeitig die Markenloyalität zu fördern.
- Event strengthens brand engagement with customers and partners
- Partnership with BELLEMINT gaming platform expands digital presence
- Curated festival shop collection drives e-commerce sales
- High-profile celebrity attendance increases brand visibility
- Invitation-only event limits revenue potential
- Heavy reliance on influencer marketing may impact marketing costs
Next-generation retailer and fashion brand REVOLVE takes to the desert this spring for its annual star-studded, immersive Desert Mirage experience
The weekend kicks off on Thursday, April 10 in style with an exclusive FWRD Dinner at the renowned Mister Parker, hosted by REVOLVE Group Co-Founder and Co-CEO Michael Mente and Chief Brand Officer, Raissa Gerona. The festivities continue with exclusive events, including a golf outing hosted by NBA legend Dwyane Wade, followed by the annual REVOLVE pool party hosted by Kylie Jenner's Sprinter Vodka Soda.
The main event, REVOLVE Festival, a marquee event during festival season, takes place on Saturday, April 12, at a stunning new location in
Guests will explore activations and interactive installations by leading fashion and lifestyle brands from REVOLVE and FWRD, along with curated VIP experiences that redefine festival luxury. Meanwhile, customers can shop the curated festival collection in The REVOLVE Festival Shop at REVOLVE.com, available now through summer. This edit features styles from brands including Jaded
"REVOLVE Festival is our most anticipated event of the year, setting new standards for experiential marketing and strengthening our connection with a highly engaged community of customers, brand partners, and influencers. Our customers look to us to inspire and curate their wardrobes, and this year, we're taking it to the next level with a new location, bold design elements, and exclusive collaborations with some of the best brands from both REVOLVE and FWRD. From an exciting lineup of performers to immersive activations, and exclusive product offerings—both at the festival and through our online Festival Shop—we're driving deeper brand loyalty and expanding our influence in the market." - Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc
REVOLVE Festival has set the standard as the premier fashion and music destination, drawing A-list celebrities, top-tier influencers, and industry leaders from around the globe, and is known for its extensive social media impact with a multitude of guests and performing artists attending the event in prior years, including Travis Kelce, Timothée Chalamet, Hailey Bieber, Kaia Gerber, Megan Fox, Brooklyn Beckham, Winnie Harlow, Joe Jonas, Nick Jonas, Leonardo DiCaprio, Kim Kardashian, Kendall Jenner, Kylie Jenner, Tobey Maguire, Sydney Sweeney, Emily Ratajkowski, Quavo, Nicole Richie, Joan Smalls, Sophie Turner and many more.
Previous years performers and DJs have included Post Malone, Jack Harlow, SZA, Travis Scott, Ice Spice, Migos, Offset,, A$AP Rocky, 21 Savage, A$AP Ferg, Chance the Rapper, YG, Snoop Dogg, Tyga, Rick Ross, T-Pain, Ludacris, Don Toliver, Saweetie, Rae Sremmurd, SAINt jHN, ScHoolboy Q, 2Chainz and more.
REVOLVE has also partnered with BELLEMINT, the cutting-edge fashion styling game that seamlessly merges interactive play with real-world shopping, featuring REVOLVE and FWRD products. More than just a game, BELLEMINT lets players style looks with the latest pieces from REVOLVE and FWRD, bringing their fashion choices to life. To celebrate, one lucky winner will receive the ultimate VIP REVOLVE Festival experience. Launching the week of March 10, the giveaway includes an exclusive festival getaway plus 20,000 BELLEMINT Gems. Enter by completing REVOLVE Challenges on BELLEMINT or sharing on Instagram with the giveaway hashtag. The Grand Prize includes a VIP REVOLVE Festival experience for two (flights, hotel, transportation, outfit allowance, glam, swag, and 20,000 BELLEMINT Gems). BELLEMINT is now available for download globally.
Stay tuned for more details, including exclusive brand partnerships, full artist lineup, and special guest appearances.
***This event is invitation-only and non-transferable. Event details such as location and hours will be given upon RSVP confirmation only. ***
Press Contacts:
revolve@walkerdrawas.com
About Revolve Group:
Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and hundreds of emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel and footwear, accessories, and beauty products from emerging established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
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SOURCE Revolve Group, Inc.
FAQ
When and where is the 2025 REVOLVE Festival taking place?
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