REVOLVE GROUP ANNOUNCES PERMANENT STORE AT THE GROVE IN LOS ANGELES

Rhea-AI Summary

Revolve Group (NYSE: RVLV) has announced the conversion of its temporary REVOLVE Holiday Shop at The Grove in Los Angeles into a permanent store location starting fall 2025. The 8,450-square-foot two-story space will feature curated collections from REVOLVE brands, FWRD selections, and exclusive vintage items from FWRD Renew.

The store, which initially launched as a temporary location in November 2024, gained significant traction with celebrity appearances and hosted various brand activations. The permanent location represents a strategic expansion of REVOLVE's physical retail presence, following successful pop-ups including in Aspen.

The store will temporarily close for renovations before its permanent opening. Operating hours will be Monday-Thursday 10am-9pm, Friday-Saturday 10am-10pm, and Sunday 11am-8pm at The Grove, a prime Los Angeles shopping destination.

Positive

• Strategic expansion into prime retail location with high foot traffic
• Successful trial run as holiday shop demonstrated strong customer interest
• Large 8,450 sq ft retail space in premium shopping destination
• Celebrity endorsements and strong brand activations

Negative

• Temporary closure required for renovations
• Additional operating costs associated with permanent physical retail location

Introducing REVOLVE at The Grove: The Ultimate Destination for Fashion, Beauty and Lifestyle

LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Revolve Group (NYSE: RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, announces that its once limited time-only REVOLVE Holiday Shop at The Grove in Los Angeles will now be a permanent store location starting in fall of 2025.

Originally launched as a temporary winter destination in November 2024, the REVOLVE Holiday Shop quickly became a seasonal hotspot, drawing significant foot traffic and notable celebrity appearances including Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, Dwyane Wade and more. Throughout the season, REVOLVE hosted a dynamic lineup of events and brand activations, featuring sought-after brands such as Alexander Wang, Helsa, Beis, and served as a hub for exclusive customer experiences, including a kitten rescue event in collaboration with Vinnie Hacker and a happy hour hosted by Dairy Boy and Paige Lorenze.

Spanning 8,450 square feet, the two-story space will feature a handpicked collection of customer-favorite REVOLVE brands, a curated selection from FWRD, and exclusive vintage and rare handbags from FWRD Renew.

REVOLVE is known for its experiential retail approach that goes beyond online shopping. By choosing The Grove—an iconic LA destination—REVOLVE brings its signature retail experience to a prime location that attracts consumers from the local Los Angeles area and visitors from around the world. This strategic move aligns with REVOLVE's focus on customer acquisition and brand awareness, leveraging the high foot traffic and visibility of The Grove to engage new and existing customers. The store will showcase REVOLVE and FWRD's vast product assortment from coveted brands across women's and men's apparel, footwear, accessories, beauty, and home, creating memorable in-person moments while reinforcing the brand's presence in this key market.

The store will temporarily close for renovations and is set to reopen with a fresh look in Fall 2025.

"Expanding our physical presence is a natural evolution of our retail strategy. After years of successful pop-ups and activations - including incredible success in Aspen - establishing a store in Los Angeles allows us to bring REVOLVE and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery, and experience."
 - Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc

Location: The Grove, 189 The Grove Drive, Los Angeles, CA

Hours: 
Monday – Thursday: 10am-9pm
Friday – Saturday: 10am-10pm
Sunday: 11am-8pm

For more information, please visit www.revolve.com.

Media Contacts:
REVOLVE@walkerdrawas.com 

About Revolve Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.

We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.

About The Grove
Developed by Caruso in 2002, The Grove is one of the country's most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the heart of the city – a "see and be seen" destination, a neighborhood gem and a community all its own. The Grove's award-winning design, first-class Concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the "#1 Shopping Destination in Los Angeles" by TripAdvisor, and ranking #2 of Fortune's "10 Highest Sales-Generating Shopping Centers" in the country. The Grove also tops Shopping Center Today's list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at https://thegrovela.com or on Instagram @TheGroveLA

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SOURCE Revolve Group, Inc.

FAQ

When will REVOLVE's permanent store at The Grove open?

The permanent REVOLVE store at The Grove will open in fall 2025 after renovations of the current temporary location.

How large is REVOLVE's new permanent store at The Grove?

The store spans 8,450 square feet across two stories.

What brands and products will be available at REVOLVE's Grove location?

The store will feature REVOLVE brands, FWRD selections, and exclusive vintage and rare handbags from FWRD Renew.

Which celebrities visited REVOLVE's Holiday Shop at The Grove?

Notable visitors included Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, and Dwyane Wade.