REVOLVE AND LEAGUE ONE VOLLEYBALL ANNOUNCE PARTNERSHIP TO REDEFINE SPORTS AND FASHION FOR WOMEN
REVOLVE has partnered with League One Volleyball (LOVB) as its official online fashion retail partner, marking a strategic move into women's sports fashion. The partnership features five Olympic medalists and will showcase LOVB athletes as fashion influencers through various initiatives, including a Players' Tunnel Walk and Timeout Fancam Fit Check. REVOLVE's logo will appear on all LOVB league jerseys across six professional teams. The collaboration aims to merge sports and fashion, with matches to be broadcast on ESPN networks. The partnership launches ahead of LOVB's first professional season beginning January 8, 2025.
REVOLVE ha stretto una partnership con League One Volleyball (LOVB) come partner ufficiale della moda online, segnando un passo strategico nel settore della moda sportiva femminile. La partnership presenta cinque medagliate olimpiche e metterà in mostra gli atleti LOVB come influencer di moda attraverso varie iniziative, tra cui una Passeggiata nel Tunnel dei Giocatori e il Timeout Fancam Fit Check. Il logo di REVOLVE apparirà su tutte le maglie delle squadre della lega LOVB, che comprende sei squadre professionistiche. La collaborazione mira a unire sport e moda, con le partite che saranno trasmesse sulle reti ESPN. La partnership viene lanciata in vista della prima stagione professionale di LOVB che inizia l'8 gennaio 2025.
REVOLVE se ha asociado con League One Volleyball (LOVB) como su socio oficial de venta de moda en línea, marcando un movimiento estratégico en la moda deportiva femenina. La asociación presenta a cinco medallistas olímpicas y mostrará a los atletas de LOVB como influencers de moda a través de diversas iniciativas, incluyendo un Paseo por el Túnel de Jugadores y el Timeout Fancam Fit Check. El logo de REVOLVE aparecerá en todas las camisetas de la liga LOVB en seis equipos profesionales. La colaboración tiene como objetivo fusionar el deporte y la moda, con los partidos que se transmitirán en las redes ESPN. La asociación se lanza antes de la primera temporada profesional de LOVB que comienza el 8 de enero de 2025.
REVOLVE는 League One Volleyball (LOVB)와 온라인 패션 소매 파트너로 협력하여 여성 스포츠 패션으로의 전략적 진입을 의미합니다. 이 파트너십은 다섯 명의 올림픽 메달리스트를 포함하며, 다양한 이니셔티브를 통해 LOVB 선수들을 패션 인플루언서로 선보일 예정입니다. 이에는 선수 터널 워크와 타임아웃 팬캠 핏 체크가 포함됩니다. REVOLVE의 로고는 6개의 프로 팀의 LOVB 리그 저지에 모두 나타납니다. 이 협업은 스포츠와 패션을 결합하는 것을 목표로 하며, 경기는 ESPN 네트워크에서 방송될 예정입니다. 파트너십은 2025년 1월 8일 시작되는 LOVB의 첫 프로 시즌을 앞두고 시작됩니다.
REVOLVE s'est associé à League One Volleyball (LOVB) en tant que partenaire officiel de la vente de mode en ligne, marquant un mouvement stratégique dans la mode sportive féminine. Ce partenariat met en avant cinq médaillées olympiques et présentera les athlètes de LOVB en tant qu'influenceurs de mode à travers diverses initiatives, y compris une marche dans le tunnel des joueurs et un contrôle de fit avec le Timeout Fancam. Le logo de REVOLVE apparaîtra sur tous les maillots des équipes de la ligue LOVB de six équipes professionnelles. La collaboration vise à fusionner le sport et la mode, avec des matchs qui seront diffusés sur les réseaux ESPN. Ce partenariat est lancé avant la première saison professionnelle de LOVB qui commence le 8 janvier 2025.
REVOLVE hat eine Partnerschaft mit League One Volleyball (LOVB) als offiziellem Online-Modehandelspartner geschlossen und markiert damit einen strategischen Schritt in die Frauen-Sportmode. Die Partnerschaft präsentiert fünf olympische Medaillengewinnerinnen und wird LOVB-Athleten als Mode-Influencer durch verschiedene Initiativen in Szene setzen, darunter einen Spieler-Tunnel-Walk und den Timeout Fancam Fit Check. Das Logo von REVOLVE wird auf allen LOVB-Liga-Trikots von sechs professionellen Teams zu sehen sein. Die Zusammenarbeit zielt darauf ab, Sport und Mode zu verbinden, wobei die Spiele in den ESPN-Netzwerken übertragen werden. Die Partnerschaft beginnt vor der ersten professionellen Saison von LOVB, die am 8. Januar 2025 beginnt.
- Strategic expansion into the growing women's sports market
- Partnership provides new marketing channels through ESPN broadcasts
- Increased brand visibility through jersey sponsorship across 84 players
- Access to influential Olympic athletes as brand ambassadors
- None.
Insights
This partnership with League One Volleyball represents a strategic move for REVOLVE to tap into the growing women's sports market, particularly targeting their core Millennial and Gen Z demographic. The collaboration provides significant brand visibility through jersey placement across 6 teams and 84 players, plus exposure through ESPN broadcasts. The tunnel walk concept mirrors successful NBA/NFL fashion moments that generate substantial social media engagement.
The timing is opportune as women's sports viewership and marketing value continue to surge. By positioning volleyball athletes as fashion influencers, REVOLVE gains authentic brand ambassadors with built-in audiences while diversifying beyond traditional fashion influencers. The ESPN broadcast deal and social media integration create multiple touchpoints for brand exposure and potential revenue streams.
This partnership cleverly leverages the growing intersection of sports and fashion, following successful models from the NBA and WNBA. By featuring Olympic medalists as fashion influencers, REVOLVE gains credible voices that align with their target demographic's values of authenticity and empowerment. The multi-channel activation strategy through game-day experiences, broadcast visibility and social media integration creates comprehensive brand exposure.
The focus on volleyball athletes is particularly strategic as they typically have strong social media followings and appeal to REVOLVE's core demographic. The "Players' Tunnel Walk" concept creates regular content opportunities that can drive engagement across REVOLVE's digital platforms, potentially translating to increased sales and brand awareness.
REVOLVE becomes LOVB's official online fashion retail partner, placing the professional volleyball league's formidable and fashion-forward athletes on center stage to drive a next-generation, sports-influenced fashion community
This partnership aligns with REVOLVE's strategy to engage with emerging communities that resonate with its core audience while extending the brand's reach into the rapidly growing women's sports market that values empowerment and style. By aligning with LOVB's athletes, REVOLVE will showcase these players as influential tastemakers and reinforce its position as a lifestyle brand championing confidence, authenticity, and individual style.
"We're continuously innovating REVOLVE's strategy to align with cultural trends and expand our market reach," said Raissa Gerona, Chief Brand Officer, REVOLVE Group Inc. "With volleyball being one of the most popular women's sports, LOVB's athletes represent a new wave of influencers who resonate with young audiences by showcasing athletic talent and originality. Partnering with LOVB allows us to strategically merge fashion and sports, creating fresh opportunities to engage customers and drive brand growth."
To kick off the partnership, LOVB and REVOLVE will launch a campaign highlighting five of LOVB's pro athletes - American Olympic medalists Kelsey Robinson Cook, Chiaka Ogbogu, Jordyn Poulter, Micha Hancock and Jordan Thompson. These athletes embody the core attributes of REVOLVE's Gen Z audience - confident, personable, fashionable, fun, and engaging leaders.
The partnership will also bring the REVOLVE brand to life within the game-day experience, with the REVOLVE logo prominently displayed on the back of the LOVB league jerseys across all six professional teams, worn by 84 players throughout the season. Fans can expect an exclusive "Players' Tunnel Walk presented by REVOLVE," where athletes will showcase curated fashion looks in a high-energy tunnel walk experience. LOVB's matches will be broadcast and streamed, including matches on ESPN, ESPN2, ESPNU, and ESPN+. Additionally, REVOLVE will engage fans during game time with "Timeout Fancam Fit Check presented by REVOLVE" at games throughout the 60-match season. Together, these elements create an immersive blend of fashion and sport that positions LOVB athletes as trendsetters and powerful sports figures.
"As early supporters of LOVB, the REVOLVE team has long championed our belief that professional volleyball players can be incredible influencers," said Rosie Spaulding, President of LOVB Pro. "While our athletes are well known for their athletic achievements, they are also individuals who actively express their authentic selves both on and off the court. With this first-of-its-kind partnership, we can elevate our athletes as the influencers they are, sitting at the intersection of sport and fashion as volleyball continues to attract fans to the sport across the country."
The campaign will feature LOVB athletes as they wear REVOLVE's premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. The campaign will be broadcast across REVOLVE's ever-popular social channels. It will also be featured on LOVB's social media channels, including its newly-launched @LOVBStyle, tying fashion and sports together to deliver an all-new, must-see entertainment experience.
For more information about LOVB and its pro season launching on January 8, 2025, with First Serve, please visit www.LOVB.com.
About LOVB
Founded in 2020, LOVB's mission is to reimagine the future of volleyball. With a unique community up approach, LOVB is one holistic ecosystem - from club to pro. The largest community of youth clubs in the country, LOVB will launch the first serve of its pro league on January 8, 2025, featuring some of the very best players in the world including the American gold medalists from the last Olympics. For more information on LOVB, its clubs, and its professional teams in
About REVOLVE Group, Inc.
REVOLVE Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.REVOLVE.com.
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