Rivalry Launches Esports and Sports Betting in Australia

Rhea-AI Summary

Rivalry Corp. (OTCQX: RVLCF) has launched its online esports and traditional sports betting services in Australia, following its recent entry into the Ontario market. This expansion comes after obtaining a sports bookmaker license from the Northern Territory Racing Commission, allowing operations across Australia. CEO Steven Salz emphasized the company's unique approach in appealing to Gen Z and young Millennials. Rivalry offers a comprehensive sports book and esports betting options, seeking to build brand equity through innovative campaigns while prioritizing community growth in the gaming sector.

Positive

• Successful launch of online betting services in Australia, expanding market reach.
• Approval of sports bookmaker license by Northern Territory Racing Commission allows nationwide operations.
• Focus on engaging younger demographics (Gen Z and Millennials) enhances growth potential.
• Comprehensive betting options available for both traditional sports and esports.

Negative

• None.

Innovative Market Entrant Focuses on Younger Demographic than Traditional Operators

TORONTO, May 09, 2022 (GLOBE NEWSWIRE) -- Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sports betting and media company, today announced that its online esports and traditional sports betting service is now live in Australia. The Company has accepted its first deposits and bets, making Australia the next regulated market for Rivalry following its launch in Ontario last month.

The launch follows the approval earlier this year of Rivalry’s sports bookmaker license by the Northern Territory Racing Commission (Australia) pursuant to the Racing and Betting Act 1983 (NT), which allows the Company to legally operate throughout the whole of the country.

“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry. “We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe. We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”

Australian residents can access Rivalry’s full sports book at www.rivalry.com. They can place wagers on a full spectrum of traditional sports such as football, boxing, basketball and more. Rivalry also offers betting on esports including Dota 2, League of Legends, Counter-Strike: Global Offensive and many other titles, which can all be found on the Company’s website linked above.

About Rivalry:

Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, considered one of the premier online gambling jurisdictions. Rivalry holds a sports bookmaker license in Australia and an internet gaming registration in Ontario and is currently in the process of obtaining additional country licenses. The Company also has a variety of originally developed products, including Quest, an on-site engagement experience, and an original casino game called Rushlane, a proprietary casino game that marks the creation of a new category for online gaming: Massively Multiplayer Online Gambling Games (MMOGG).

Investor Contact:
Vincic Advisors
Jeff Codispodi | investors@rivalry.com  

Media Contact:
BRANDSTYLE COMMUNICATIONS
Lauren Champi | champi@brandstyle.com

Company Contact:
Steven Salz, Co-Founder & CEO
ss@rivalry.com

Cautionary Note Regarding Forward-Looking Information and Statements

This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions. Forward-looking statements in this news release include, but are not limited to, statements in respect of the Company’s prospects and operations in Australia.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include regulatory or political change such as changes in applicable laws and regulations; the ability to obtain and maintain required licenses; the esports and sports betting industry being a heavily regulated industry; the complex and evolving regulatory environment for the online gaming and online gambling industry; the success of esports and other betting products are not guaranteed; changes in public perception of the esports and online gambling industry; failure to retain or add customers; the Company having a limited operating history; negative cash flow from operations; operational risks; cybersecurity risks; the impact of the COVID-19 pandemic; reliance on management; reliance on third parties and third-party networks; exchange rate risks; risks related to cryptocurrency transactions; risk of intellectual property infringement or invalid claims; the effect of capital market conditions and other factors on capital availability; competition, including from more established or better financed competitors; and general economic, market and business conditions. For additional risks, please see the Company’s prospectus dated September 17, 2021 and other disclosure documents available on the Company’s SEDAR profile at www.sedar.com.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

Source: Rivalry Corp.

FAQ

What is Rivalry Corp. known for?

Rivalry Corp. is known for its regulated online sports betting and esports betting services, targeting younger demographics.

When did Rivalry launch in Australia?

Rivalry launched its online betting services in Australia on May 9, 2022.

What is the stock symbol for Rivalry Corp.?

The stock symbol for Rivalry Corp. is RVLCF.

How does Rivalry differentiate from traditional betting operators?

Rivalry differentiates itself by focusing on engaging younger audiences, specifically Gen Z and Millennials, with unique betting experiences.

What types of betting does Rivalry offer?

Rivalry offers a wide range of betting options on traditional sports such as football and basketball, as well as esports like Dota 2 and League of Legends.