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Rumble Announces Purchases of $17.1 Million in Bitcoin in Accordance with Previously Announced Bitcoin Treasury Strategy

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Rumble (NASDAQ:RUM) has announced the purchase of approximately 188 Bitcoin at an average price of $91,000 per coin, totaling $17.1 million as part of its previously announced Bitcoin treasury strategy. This investment aligns with the company's plan to allocate up to $20 million to Bitcoin.

The video-sharing platform and cloud services provider views this move as a strategic expansion into cryptocurrency and a hedge against inflation. CEO Chris Pavlovski emphasized that these holdings won't face dilution like government-issued currencies.

The company maintains flexibility in its Bitcoin strategy, with future purchases dependent on market conditions, Bitcoin trading price, and Rumble's cash needs. Management retains discretion to suspend, discontinue, or modify the allocation strategy at any time.

Rumble (NASDAQ:RUM) ha annunciato l'acquisto di circa 188 Bitcoin a un prezzo medio di 91.000 dollari per moneta, per un totale di 17,1 milioni di dollari, come parte della sua strategia di tesoreria Bitcoin precedentemente annunciata. Questo investimento si allinea con il piano dell'azienda di allocare fino a 20 milioni di dollari in Bitcoin.

La piattaforma di condivisione video e fornitore di servizi cloud considera questa mossa come un'espansione strategica nel settore delle criptovalute e una protezione contro l'inflazione. Il CEO Chris Pavlovski ha sottolineato che queste partecipazioni non subiranno diluizione come le valute emesse dai governi.

L'azienda mantiene flessibilità nella sua strategia Bitcoin, con futuri acquisti dipendenti dalle condizioni di mercato, dal prezzo di trading del Bitcoin e dalle necessità di liquidità di Rumble. La direzione si riserva il diritto di sospendere, interrompere o modificare la strategia di allocazione in qualsiasi momento.

Rumble (NASDAQ:RUM) ha anunciado la compra de aproximadamente 188 Bitcoin a un precio promedio de 91,000 dólares por moneda, totalizando 17.1 millones de dólares como parte de su estrategia de tesorería en Bitcoin previamente anunciada. Esta inversión se alinea con el plan de la compañía de destinar hasta 20 millones de dólares a Bitcoin.

La plataforma de intercambio de videos y proveedor de servicios en la nube ve este movimiento como una expansión estratégica hacia las criptomonedas y una protección contra la inflación. El CEO Chris Pavlovski enfatizó que estas tenencias no enfrentarán dilución como las monedas emitidas por el gobierno.

La empresa mantiene flexibilidad en su estrategia de Bitcoin, con futuras compras dependiendo de las condiciones del mercado, el precio de negociación de Bitcoin y las necesidades de efectivo de Rumble. La dirección se reserva la discreción de suspender, interrumpir o modificar la estrategia de asignación en cualquier momento.

럼블 (NASDAQ:RUM)은 평균 91,000달러에 약 188 비트코인을 구매했다고 발표했으며, 총액은 1,710만 달러로, 이는 이전에 발표된 비트코인 재무 전략의 일환입니다. 이 투자 계획은 비트코인에 최대 2천만 달러를 배정하려는 회사의 계획과 일치합니다.

비디오 공유 플랫폼이자 클라우드 서비스 제공업체인 이 회사는 이번 조치를 암호화폐로의 전략적 확장과 인플레이션에 대한 헤지로 보고 있습니다. CEO인 크리스 파블로프스키는 이러한 보유 자산이 정부 발행 통화처럼 희석되지 않을 것이라고 강조했습니다.

회사는 비트코인 전략에서 유연성을 유지하며, 향후 구매는 시장 상황, 비트코인 거래 가격 및 럼블의 현금 수요에 따라 달라질 것입니다. 경영진은 언제든지 배정 전략을 중단하거나 수정할 수 있는 재량권을 보유하고 있습니다.

Rumble (NASDAQ:RUM) a annoncé l'achat d'environ 188 Bitcoin à un prix moyen de 91 000 dollars par pièce, totalisant 17,1 millions de dollars dans le cadre de sa stratégie de trésorerie en Bitcoin précédemment annoncée. Cet investissement s'inscrit dans le plan de l'entreprise d'allouer jusqu'à 20 millions de dollars au Bitcoin.

La plateforme de partage de vidéos et fournisseur de services cloud considère ce mouvement comme une expansion stratégique vers les cryptomonnaies et une protection contre l'inflation. Le PDG Chris Pavlovski a souligné que ces avoirs ne subiront pas de dilution comme les monnaies émises par les gouvernements.

L'entreprise conserve une flexibilité dans sa stratégie Bitcoin, les futurs achats dépendant des conditions du marché, du prix de trading du Bitcoin et des besoins de liquidité de Rumble. La direction se réserve le droit de suspendre, d'interrompre ou de modifier la stratégie d'allocation à tout moment.

Rumble (NASDAQ:RUM) hat den Kauf von etwa 188 Bitcoin zu einem Durchschnittspreis von 91.000 Dollar pro Coin angekündigt, was insgesamt 17,1 Millionen Dollar ausmacht und Teil seiner zuvor angekündigten Bitcoin-Treasury-Strategie ist. Diese Investition entspricht dem Plan des Unternehmens, bis zu 20 Millionen Dollar in Bitcoin zu investieren.

Die Video-Sharing-Plattform und der Anbieter von Cloud-Diensten sieht diesen Schritt als strategische Expansion in die Kryptowährung und als Absicherung gegen Inflation. CEO Chris Pavlovski betonte, dass diese Bestände nicht wie von Regierungen ausgegebene Währungen verwässert werden.

Das Unternehmen behält sich Flexibilität in seiner Bitcoin-Strategie vor, wobei zukünftige Käufe von den Marktbedingungen, dem Bitcoin-Handelspreis und den Liquiditätsbedürfnissen von Rumble abhängen. Das Management behält sich das Recht vor, die Zuteilungsstrategie jederzeit auszusetzen, einzustellen oder zu ändern.

Positive
  • Significant Bitcoin investment of $17.1 million demonstrates strong financial position
  • Strategic hedge against inflation through cryptocurrency diversification
  • Near completion of planned $20 million Bitcoin allocation shows execution of strategy
  • Expansion into crypto industry opens new market opportunities
Negative
  • Exposure to Bitcoin's price volatility risk
  • Significant cash allocation to speculative asset
  • Potential impact on liquidity due to large Bitcoin investment

LONGBOAT KEY, Fla., March 12, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, announced today that the company has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin, consistent with its previously announced Bitcoin treasury strategy to allocate up to $20 million to Bitcoin. This move further emphasizes Rumble’s conviction in Bitcoin as a valuable tool for strategic planning and reinforces the company’s expansion into cryptocurrency.

“We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” said Rumble Chairman and CEO Chris Pavlovski. “As a leading video and cloud services platform for the crypto community, we are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA.”

The actual timing and value of additional Bitcoin purchases, if any, will be determined by management in its discretion and will depend on several factors, including, among others, general market and business conditions, the trading price of Bitcoin and the anticipated cash needs of Rumble. The allocation strategy may be suspended, discontinued or modified at any time for any reason.

ABOUT RUMBLE

Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.

Forward-Looking Statements

Certain statements in this press release constitute “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Statements contained in this press release that are not historical facts are forward-looking statements and include, for example, statements regarding our new corporate treasury diversification strategy of allocating a portion of the company’s excess cash reserves to Bitcoin and the acceleration of our expansion into cryptocurrency. Certain of these forward-looking statements can be identified by using words such as “anticipates,” “believes,” “intends,” “estimates,” “targets,” “expects,” “endeavors,” “forecasts,” “well underway,” “could,” “will,” “may,” “future,” “likely,” “on track to deliver,” “on a trajectory,” “continues to,” “looks forward to,” “is primed to,” “plans,” “projects,” “assumes,” “should” or other similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, and our actual results could differ materially from future results expressed or implied in these forward-looking statements. The forward-looking statements included in this release are based on our current beliefs and expectations of our management as of the date of this release. These statements are not guarantees or indicative of future performance. Important assumptions and other important factors that could cause actual results to differ materially from those forward-looking statements include risks inherent with investing in Bitcoin, including Bitcoin’s volatility; the risks of implementing a new treasury diversification strategy; our ability to grow and manage future growth profitably over time, maintain relationships with customers, compete within our industry and retain key employees; the possibility that we may be adversely impacted by economic, business, and/or competitive factors; our limited operating history makes it difficult to evaluate our business and prospects; our recent and rapid growth may not be indicative of future performance; we may not continue to grow or maintain our active user base, and may not be able to achieve or maintain profitability; risks relating to our ability to attract new advertisers, or the potential loss of existing advertisers or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets; Rumble Cloud, our recently launched cloud services business, may not achieve success and, as a result, our business, financial condition and results of operations could be adversely affected; negative media campaigns may adversely impact our financial performance, results of operations, and relationships with our business partners, including content creators and advertisers; spam activity, including inauthentic and fraudulent user activity, if undetected, may contribute, from time to time, to some amount of overstatement of our performance indicators; we collect, store, and process large amounts of user video content and personal information of our users and subscribers and, if our security measures are breached, our sites and applications may be perceived as not being secure, traffic and advertisers may curtail or stop viewing our content or using our services, our business and operating results could be harmed, and we could face governmental investigations and legal claims from users and subscribers; we may fail to comply with applicable privacy laws; we are subject to cybersecurity risks and interruptions or failures in our information technology systems and, notwithstanding our efforts to enhance our protection from such risks, a cyber incident could occur and result in information theft, data corruption, operational disruption and/or financial loss; we may be found to have infringed on the intellectual property of others, which could expose us to substantial losses or restrict our operations; we may face liability for hosting a variety of tortious or unlawful materials uploaded by third parties, notwithstanding the liability protections of Section 230 of the Communications Decency Act of 1996; we may face negative publicity for removing, or declining to remove, certain content, regardless of whether such content violated any law; paid endorsements by our content creators may expose us to regulatory risk, liability, and compliance costs, and, as a result, may adversely affect our business, financial condition and results of operations; our traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that we do not control; our business depends on continued and unimpeded access to our content and services on the internet and, if we or those who engage with our content experience disruptions in internet service, or if internet service providers are able to block, degrade or charge for access to our content and services, we could incur additional expenses and the loss of traffic and advertisers; we face significant market competition, and if we are unable to compete effectively with our competitors for traffic and advertising spend, our business and operating results could be harmed; we rely on data from third parties to calculate certain of our performance metrics and real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; changes to our existing content and services could fail to attract traffic and advertisers or fail to generate revenue; we derive the majority of our revenue from advertising and the failure to attract new advertisers, the loss of existing advertisers, or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets would adversely affect our business; we depend on third-party vendors, including internet service providers, advertising networks, and data centers, to provide core services; hosting and delivery costs may increase unexpectedly; we have offered and intend to continue to offer incentives, including economic incentives, to content creators to join our platform, and these arrangements may involve fixed payment obligations that are not contingent on actual revenue or performance metrics generated by the applicable content creator but rather are based on our modeled financial projections for that creator, which if not satisfied may adversely impact our financial performance, results of operations and liquidity; we may be unable to develop or maintain effective internal controls; potential diversion of management’s attention and consumption of resources as a result of acquisitions of other companies and success in integrating and otherwise achieving the benefits of recent and potential acquisitions; we may fail to maintain adequate operational and financial resources or raise additional capital or generate sufficient cash flows; changes in tax rates, changes in tax treatment of companies engaged in e-commerce, the adoption of new tax legislation, or exposure to additional tax liabilities may adversely impact our financial results; compliance obligations imposed by new privacy laws, laws regulating social media platforms and online speech in certain jurisdictions in which we operate, or industry practices may adversely affect our business; and those additional risks, uncertainties and factors described in more detail under the caption “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023, and in our other filings with the Securities and Exchange Commission. We do not intend, and, except as required by law, we undertake no obligation, to update any of our forward-looking statements after the issuance of this release to reflect any future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

Rumble on Social Media

Investors and others should note that we announce material financial and operational information to our investors using our investor relations website (investors.rumble.com), press releases, SEC filings and public conference calls and webcasts. We also intend to use certain social media accounts as a means of disclosing information about us and our services and for complying with our disclosure obligations under Regulation FD: the @rumblevideo X (formerly Twitter) account (x.com/rumblevideo), the @gamingonrumble X (formerly Twitter) account (x.com/gamingonrumble),  the @rumble TRUTH Social account (truthsocial.com/@rumble), the @chrispavlovski X (formerly Twitter) account (x.com/chrispavlovski), and the @chris TRUTH Social account (truthsocial.com/@chris), which Chris Pavlovski, our Chairman and Chief Executive Officer, also uses as a means for personal communications and observations. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following our press releases, SEC filings and public conference calls and webcasts. The social media channels that we intend to use as a means of disclosing the information described above may be updated from time to time as listed on our investor relations website.

For investor inquiries, please contact:

Shannon Devine
MZ Group, MZ North America
203-741-8811
investors@rumble.com

Press Contact: press@rumble.com

Source: Rumble Inc.


FAQ

How much Bitcoin did Rumble (RUM) purchase in March 2025?

Rumble purchased approximately 188 Bitcoin at an average price of $91,000 per coin, totaling $17.1 million.

What is Rumble's (RUM) total Bitcoin treasury allocation strategy?

Rumble has announced plans to allocate up to $20 million to Bitcoin as part of its treasury strategy.

Why did Rumble (RUM) invest in Bitcoin in 2025?

Rumble invested in Bitcoin as a hedge against inflation and to strengthen its expansion into the crypto industry as a video and cloud services platform for the crypto community.

Can Rumble (RUM) modify its Bitcoin investment strategy?

Yes, Rumble can suspend, discontinue, or modify its Bitcoin allocation strategy at any time based on market conditions, Bitcoin price, and cash needs.
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