Reservoir Launches New Mumbai-Based Subsidiary PopIndia
Reservoir Media (NASDAQ:RSVR) has announced the launch of PopIndia, a new Mumbai-based subsidiary focused on signing and developing regional talent across publishing and recorded music. This marks Reservoir's seventh global office, building on their emerging markets strategy through PopArabia.
PopIndia will be overseen by Reservoir Executive VP of International and Emerging Markets Spek, with Ray Ahmed promoted to Head of Operations. The subsidiary has signed its first publishing deal with Sri Lankan star Yohani, known for her viral hit 'Manike Mage Hithe' and successful Bollywood career.
The new subsidiary will manage Reservoir's relationships with Indian rapper DIVINE and Gully Gang Entertainment, while also serving as a sub-publisher for global music catalogs in Indian and South Asian markets. PopIndia aims to provide music supervision and rights management solutions for regional music clients, adapting PopArabia's successful emerging markets model.
Reservoir Media (NASDAQ:RSVR) ha annunciato il lancio di PopIndia, una nuova filiale con sede a Mumbai dedicata alla firma e allo sviluppo di talenti regionali nel settore editoriale e della musica registrata. Questo rappresenta il settimo ufficio globale di Reservoir, rafforzando la loro strategia nei mercati emergenti attraverso PopArabia.
PopIndia sarà diretta da Spek, Vicepresidente Esecutivo di Reservoir per i mercati internazionali ed emergenti, con Ray Ahmed promosso a Responsabile delle Operazioni. La filiale ha firmato il suo primo accordo editoriale con la star dello Sri Lanka Yohani, nota per il suo successo virale 'Manike Mage Hithe' e la carriera di successo a Bollywood.
La nuova filiale gestirà i rapporti di Reservoir con il rapper indiano DIVINE e Gully Gang Entertainment, oltre a fungere da sub-editore per cataloghi musicali globali nei mercati indiani e dell’Asia meridionale. PopIndia punta a offrire servizi di supervisione musicale e gestione dei diritti per clienti regionali, adattando il modello di successo di PopArabia nei mercati emergenti.
Reservoir Media (NASDAQ:RSVR) ha anunciado el lanzamiento de PopIndia, una nueva subsidiaria con sede en Mumbai enfocada en firmar y desarrollar talento regional en la publicación y música grabada. Esta es la séptima oficina global de Reservoir, fortaleciendo su estrategia en mercados emergentes a través de PopArabia.
PopIndia estará supervisada por Spek, Vicepresidente Ejecutivo de Reservoir para Mercados Internacionales y Emergentes, con Ray Ahmed ascendido a Jefe de Operaciones. La subsidiaria ha firmado su primer contrato editorial con la estrella de Sri Lanka Yohani, conocida por su éxito viral 'Manike Mage Hithe' y su exitosa carrera en Bollywood.
La nueva subsidiaria gestionará las relaciones de Reservoir con el rapero indio DIVINE y Gully Gang Entertainment, además de actuar como subeditor para catálogos musicales globales en los mercados indio y del sur de Asia. PopIndia busca ofrecer supervisión musical y soluciones de gestión de derechos para clientes regionales, adaptando el exitoso modelo de mercados emergentes de PopArabia.
Reservoir Media (NASDAQ:RSVR)가 뭄바이에 본사를 둔 새로운 자회사 PopIndia의 출범을 발표했습니다. 이 자회사는 출판 및 음반 분야에서 지역 인재 발굴과 육성에 중점을 둡니다. 이는 Reservoir의 일곱 번째 글로벌 지사로, PopArabia를 통한 신흥 시장 전략을 확장하는 의미입니다.
PopIndia는 Reservoir의 국제 및 신흥 시장 담당 부사장 Spek가 감독하며, Ray Ahmed가 운영 책임자로 승진했습니다. 이 자회사는 스리랑카 스타 Yohani와 첫 출판 계약을 체결했으며, 그녀는 바이럴 히트곡 'Manike Mage Hithe'와 성공적인 볼리우드 경력으로 잘 알려져 있습니다.
새 자회사는 인도 래퍼 DIVINE 및 Gully Gang Entertainment와의 관계를 관리하며, 인도 및 남아시아 시장에서 글로벌 음악 카탈로그의 서브 퍼블리셔 역할도 수행합니다. PopIndia는 PopArabia의 성공적인 신흥 시장 모델을 적용하여 지역 음악 고객에게 음악 감독 및 권리 관리 솔루션을 제공하는 것을 목표로 합니다.
Reservoir Media (NASDAQ:RSVR) a annoncé le lancement de PopIndia, une nouvelle filiale basée à Mumbai, dédiée à la signature et au développement de talents régionaux dans l’édition et la musique enregistrée. Il s’agit du septième bureau mondial de Reservoir, renforçant leur stratégie sur les marchés émergents via PopArabia.
PopIndia sera supervisée par Spek, vice-président exécutif de Reservoir pour les marchés internationaux et émergents, avec la promotion de Ray Ahmed au poste de responsable des opérations. La filiale a signé son premier contrat d’édition avec la star sri-lankaise Yohani, connue pour son tube viral 'Manike Mage Hithe' et sa carrière réussie à Bollywood.
La nouvelle filiale gérera les relations de Reservoir avec le rappeur indien DIVINE et Gully Gang Entertainment, tout en servant de sous-éditeur pour des catalogues musicaux mondiaux sur les marchés indien et sud-asiatique. PopIndia vise à fournir des services de supervision musicale et de gestion des droits pour les clients régionaux, en adaptant le modèle réussi des marchés émergents de PopArabia.
Reservoir Media (NASDAQ:RSVR) hat die Gründung von PopIndia bekannt gegeben, einer neuen Tochtergesellschaft mit Sitz in Mumbai, die sich auf die Unterzeichnung und Entwicklung regionaler Talente im Bereich Publishing und Tonträger spezialisiert. Dies ist das siebte globale Büro von Reservoir und baut auf deren Strategie für Schwellenmärkte durch PopArabia auf.
PopIndia wird von Reservoirs Executive VP für internationale und Schwellenmärkte, Spek, geleitet, während Ray Ahmed zum Leiter der Operations befördert wurde. Die Tochtergesellschaft hat ihren ersten Publishing-Vertrag mit dem sri-lankischen Star Yohani unterzeichnet, bekannt durch ihren viralen Hit 'Manike Mage Hithe' und ihre erfolgreiche Bollywood-Karriere.
Die neue Tochtergesellschaft wird Reservoirs Beziehungen zum indischen Rapper DIVINE und Gully Gang Entertainment verwalten und gleichzeitig als Sub-Publisher für globale Musikkataloge in den indischen und südasiatischen Märkten fungieren. PopIndia will Musiküberwachung und Rechteverwaltungslösungen für regionale Musikkunden anbieten und dabei das erfolgreiche Schwellenmarktmodell von PopArabia adaptieren.
- Strategic expansion into India's growing music market through new subsidiary
- Secured first publishing deal with successful artist Yohani
- Leveraging existing emerging markets expertise through PopArabia
- Expanding global presence with seventh office location
- None.
Insights
Reservoir's new Indian subsidiary expands global footprint but lacks quantifiable financial impact metrics in a competitive emerging market.
Reservoir Media's launch of PopIndia represents a strategic geographical expansion into India's growing music market, establishing their seventh global office. The Mumbai-based subsidiary will focus on signing regional talent and acquiring catalogs across publishing and recorded music, with singer-rapper Yohani as their first signing.
While CEO Golnar Khosrowshahi frames this as "a major step forward" for the company's emerging markets strategy, the announcement lacks quantifiable metrics on potential revenue impact or market size. The Indian music market shows promising growth patterns, but monetization remains challenging compared to developed markets.
PopIndia will leverage the operational model already implemented through PopArabia, creating potential synergies across emerging markets. The subsidiary will also handle Reservoir's existing relationship with Indian rapper DIVINE and serve as a sub-publisher for global music catalogs in the region.
From an industry perspective, this move follows broader music industry trends of major labels and publishers expanding into high-growth potential markets with large populations. However, the announcement represents just an initial foothold rather than a market-moving development. Without projected revenue contributions or investment figures, investors have little concrete data to evaluate the financial significance of this expansion.
This launch marks Reservoir's seventh global office
PopIndia announces first signing singer, songwriter, and rapper Yohani
NEW YORK CITY, NY / ACCESS Newswire / April 17, 2025 / Reservoir Media, Inc. (NASDAQ:RSVR), an award-winning independent music company, today announced the launch of a new subsidiary, PopIndia, based in Mumbai, India. As a full-service music company, PopIndia is focused on signing and developing regional talent and acquiring catalogs across publishing and recorded music. The company's first publishing deal is with singer, songwriter, rapper, and YouTube star Yohani.
The launch of PopIndia builds on Reservoir's existing emerging markets expertise through the subsidiary, PopArabia, and further demonstrates the commitment to cultivating local talent across India and MENA. Reservoir Executive Vice President of International and Emerging Markets Spek will oversee PopIndia. In addition, Ray Ahmed, formerly Business Development Lead of PopArabia, has been promoted to Head of Operations of PopIndia based out of Mumbai, marking Reservoir's seventh global office. In addition to the signing of new talent, like Yohani, PopIndia now oversees Reservoir's relationships with Indian superstar rapper DIVINE and Gully Gang Entertainment. PopIndia is also the sub-publisher for global music catalogs within the Indian and South Asian markets and provides music supervision and rights management solutions for regional music clients.
Reservoir Founder and Chief Executive Officer Golnar Khosrowshahi commented, "The launch of PopIndia is a major step forward for Reservoir's emerging markets strategy. India's music market is growing rapidly, and the opportunity is ripe to further establish ourselves in this evolving market." She added, "Capitalizing on the experience and synergies across Reservoir and PopArabia, PopIndia is adapting the same model Spek has successfully implemented throughout emerging markets, with Ray building relationships on the ground in Mumbai and showcasing Reservoir's ongoing commitment to supporting local talent worldwide."
PopIndia's first agreement is a publishing deal with Mumbai-based Sri Lankan star Yohani for hits from her catalog, plus future works. Yohani began her music career on YouTube, where she gained recognition for her popular covers of rap songs, earning her the title of "Rap Princess" of Sri Lanka. She rose to global prominence following the success of her viral hit, "Manike Mage Hithe," which gained recognition not only in Sri Lanka, but also across India and within South Asian diaspora communities. Since 2021, Yohani has become a sought-after voice in Bollywood and Indian cinema, singing in blockbuster film soundtracks like The Legend, Thank God, An Action Hero, and Dhamaka. In 2023, she released her much anticipated debut album, Kella, to widespread acclaim. Her latest single, "Ain't Nobody Like You" with RUUH and JOH was released in January, and she is currently on tour, including a sold-out date in London.
On signing with PopIndia, Yohani commented, "I'm so excited to start this new chapter with Reservoir and PopIndia. From the moment I met Spek, Ray, and the team, I felt their genuine love for music and their belief in and support of me. I feel seen, heard, and backed by a team that truly cares. "Calling Reservoir and PopIndia my new home feels right, and I can't wait to see where this journey takes us."
Spek said, "Yohani is the real deal - an all around, singer, songwriter, rapper, and artist. Signing a publishing deal with her is a phenomenal way to kick off PopIndia. She has had immense success with South Asian fans globally, and we're excited to be supporting her out of Mumbai with Ray leading the charge on the ground while leveraging Reservoir's global reach to help further her success." He added, "India's music business is maturing, yet there remain significant gaps and opportunities. We are primed to provide bespoke services that fit the needs of the region and those of both global and regional creators."
ABOUT RESERVOIR
Reservoir is an independent music company based in New York City and with offices in Los Angeles, Nashville, Toronto, London, Abu Dhabi, and Mumbai. Reservoir is the first female-founded and led publicly traded independent music company in the U.S. Founded as a family-owned music publisher in 2007, Reservoir represents copyrights and master recordings including titles dating as far back as 1900 and hundreds of #1 releases worldwide. Reservoir frequently holds a Top 10 U.S. Market Share according to Billboard's Publishers Quarterly, was twice named Publisher of the Year by Music Business Worldwide's The A&R Awards and won Independent Publisher of the Year at the 2020 and 2022 Music Week Awards.
Reservoir also represents a multitude of recorded music through Chrysalis Records, Tommy Boy Music, and Philly Groove Records and manages artists through its ventures with Blue Raincoat Music and Big Life Management.
Media Contact
Reservoir Media, Inc.
Suzy Arrabito
Vice President, Marketing & Communications
sa@reservoir-media.com
www.reservoir-media.com
Investor Contact
Alpha IR Group
Jackie Marcus
RSVR@alpha-ir.com
SOURCE: Reservoir Media, Inc.
View the original press release on ACCESS Newswire
FAQ
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