CANADIAN SPORTS BROADCASTING ICON DAN O'TOOLE EXPANDS HIS ROLE AS A BRAND AMBASSADOR IN CANADA NOW THAT BETRIVERS.CA IS LIVE
Rush Street Interactive (NYSE: RSI) announced an exclusive brand and content deal with Canadian sports broadcaster Dan O'Toole on April 7, 2022. O'Toole, known for his podcast 'Boomsies!', will serve as a brand ambassador for BetRivers.ca, which recently launched in Ontario. His experience includes significant roles at TSN and Fox Sports 1. This collaboration is expected to enhance BetRivers’ presence in Canada and other U.S. markets. O'Toole's debut as an ambassador occurred during the 2022 Winter Olympics, marking a strategic move for RSI to attract sports enthusiasts.
- Dan O'Toole's signing enhances BetRivers brand visibility in Canada and the U.S.
- O'Toole's podcast has quickly gained popularity, potentially driving user engagement.
- The launch of BetRivers.ca in Ontario is a strategic expansion into the Canadian market.
- None.
CHICAGO, April 7, 2022 /PRNewswire/ -- Today, Rush Street Interactive, Inc. (NYSE: RSI) ("RSI"), a Chicago-based gaming and betting company, is proud to announce the expanding role and reach of Canadian sports broadcasting icon Dan O'Toole following his signing of an exclusive brand and content deal with BetRivers.
O'Toole began hosting Boomsies!, a weekly podcast about sports and life, earlier this year. It quickly became one of the top sports podcasts in the Canadian market, and now that BetRivers.ca is live his audience continues to expand. He made his debut as a BetRivers Brand Ambassador in a series of television ads that aired in Canada during the 2022 Winter Olympics.
O'Toole's media career has spanned two decades and includes a long tenure as a television sports anchor on Canada's TSN's SportsCentre. He also spent several years at Fox Sports 1 in Los Angeles, California.
"Joining BetRivers and hosting Boomsies! is a terrific way for me to continue to do what I love and to engage with sports fans," said O'Toole. "With BetRivers.ca's live launch in Ontario this week, this is an exciting moment in the evolution of sports betting here in Canada and a great opportunity for me to provide commentary and share my passion for sports with my fellow Canadians, as well as in other markets throughout the U.S. where BetRivers has sportsbooks."
"Dan O'Toole has had a tremendous broadcasting career in Canada," said Richard Schwartz, CEO of RSI, which operates BetRivers.ca. "Having him join our BetRivers team to create content and produce podcasts is bringing a new level of expertise and entertainment to our betting family."
New episodes of Boomsies! are available each Wednesday on most podcast apps, including Apple Podcasts and Spotify, in addition to a video version on YouTube with the BetRivers Network.
RSI is a trusted online gaming and sports entertainment company focused on regulated markets in the United States, Canada and Latin America. Through its brands, BetRivers.ca, BetRivers.com, PlaySugarHouse.com and RushBet.co, RSI was an early entrant in many regulated jurisdictions. It currently offers real-money mobile and online operations in thirteen U.S. states: Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana, as well as in the regulated international markets of Ontario, Canada and Colombia. RSI offers, through its proprietary online gaming platform, some of the most popular online casino games and sports betting options in the Americas. Founded in 2012 in Chicago by gaming industry veterans, RSI was named the 2020 Global Gaming Awards Digital Operator of the Year, the 2021 EGR North America Awards Casino Operator of the Year, Customer Services Operator of the Year and Social Gaming Operator of the Year, and the 2021 SBC Latinoamérica Awards Sportsbook operator of the Year. RSI, which received RG Check iGaming Accreditation from the Responsible Gambling Council for its BetRivers.com, PlaySugarHouse.com and BetRivers.ca sites, is committed to industry-leading responsible gaming practices and seeks to provide its customers with the resources and services they need to play responsibly. For more information, visit www.rushstreetinteractive.com.
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. RSI's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI's expectations about its arrangement with Dan O'Toole, what RSI's anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI's control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI's most recent Annual Report on Form 10-K, including those under "Risk Factors" therein, and in RSI's other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
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SOURCE Rush Street Interactive
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