RED ROBIN RELEASES A BURGER WORTH ITS WEIGHT IN GOLD: THE GOLD MEDAL BURGER

Rhea-AI Summary

Red Robin has introduced the Gold Medal Burger and Star-Spangled Spritzer as its latest summer offerings. Available until August 11 at participating U.S. locations, the burger features three patties, American cheese, and bottomless fries. The Star-Spangled Spritzer, served in a light-up souvenir cup, offers a patriotic blend of raspberry flavor, Sprite, and cotton candy. Red Robin has also rolled out $4 weekday specials throughout June, including Chips and Salsa, Root Beer Floats, Doh! Ring Shorty, and Gourmet Milkshakes. Promotions are valid for dine-in and to-go orders.

Positive

• Introduction of new products like the Gold Medal Burger and Star-Spangled Spritzer could drive customer traffic and boost sales.
• Specials priced at $4 may attract budget-conscious customers and increase weekday dining.
• Marketing efforts, such as the Gold Medal Burger Hall of Fame, could enhance customer engagement and brand loyalty.
• The promotion period coincides with significant summer events, potentially boosting sales.

Negative

• -time offers may not have a long-term impact on sales.
• The reliance on promotional pricing could reduce profit margins if not managed well.
• Seasonal promotions may lead to fluctuations in customer traffic post-promotion period.

Take on Red Robin's Gold Medal Burger and wash it down with a Star-Spangled Spritzer through Aug. 11

ENGLEWOOD, Colo., June 18, 2024 /PRNewswire/ -- Straight from the Yummmagination Kitchen, Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) is diving into the summer of sport and repping the red, white and blue with its latest innovations: the Gold Medal Burger and the Star-Spangled Spritzer!

One of America's favorite foods just got bigger! Made with three juicy patties, three layers of golden American cheese, Red's relish, mayo, pickles, onion, lettuce and tomato, the Gold Medal Burger is made for champions! And while there may not be any French fries for the athletes in Paris this summer, this burger is served with a bottomless supply of crispy Steak Fries (or another Bottomless Item of your choice). Available at participating U.S. locations only.

"Inspired by the hardware athletes will bring home, the Gold Medal Burger weighs approximately 18 ounces and is the ultimate summer challenge for burger fans," said Red Robin's Executive Chef and VP of Culinary & Beverage Innovation Brian Sullivan. "We hosted an internal competition where participants were challenged to finish the Gold Medal Burger and Star-Spangled Spritzer, and only a few could complete the challenge. We know our guests will bring it and can't wait to see who steps up to the plate!"

Guests who think they can conquer the Gold Medal Burger will get a chance to be featured on the official Gold Medal Burger Hall of Fame on redrobin.com. To take on the challenge, visit your nearest Red Robin, order the Gold Medal Burger and submit your name via the website.

A drink so patriotic you can practically hear the whistling of a bald eagle! The Star-Spangled Spritzer is served in a light-up souvenir cup with wild raspberry flavor and Sprite® topped with blue cotton candy. Available for dine-in only, watch as the cotton candy disappears into the red, white and blue layered drink, and enjoy for the Fourth of July and as you cheer on America's top athletes!

Not up for the Gold Medal Burger challenge? For the remainder of June, guests can enjoy a $4 YUMMM-YUMMM Special on weekdays*! Start off your week with $4 Chips and Salsa every Monday, Bottomless Root Beer Floats for $4 every Tuesday, reward yourself with a little sweet treat, a Doh! Ring Shorty for $4 every Wednesday and gear up for the weekend with our Gourmet Chocolate, Vanilla or Strawberry Milkshakes for $4 on Thursday!

Enjoy these summertime specials by dining in or ordering online at redrobin.com or the Red Robin Mobile App. Join Red Robin Royalty today to start earning rewards on eligible purchases.

*Offer valid for dine-in and to-go, only at participating locations Monday – Thursday. Milkshake flavors include chocolate, vanilla and strawberry only. Offer varies by day. Offer expires 6/27/24.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews. We believe nothing brings people together like burgers and fun around our table, and no one makes moments of connection over craveable food more memorable than Red Robin. We serve a variety of burgers and mainstream favorites to Guests of all ages in a casual, playful atmosphere. In addition to our many burger offerings, Red Robin serves a wide array of salads, appetizers, entrees, desserts, signature beverages and Donatos Pizza at select locations. It's now easy to enjoy Red Robin anywhere with online ordering available for to-go, delivery and catering, or you can download our new app for easy customization, access to the Red Robin Royalty® dashboard and more. There are more than 500 Red Robin restaurants across the United States and Canada, including those operating under franchise agreements. Red Robin… YUMMM®!

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SOURCE Red Robin Gourmet Burgers, Inc.

FAQ

What is the Gold Medal Burger from Red Robin?

The Gold Medal Burger is a new offering from Red Robin featuring three patties, three layers of American cheese, Red's relish, mayo, pickles, onion, lettuce, and tomato, served with bottomless fries.

When is the Gold Medal Burger available?

The Gold Medal Burger is available from June 18 through August 11 at participating U.S. locations.

What is the Star-Spangled Spritzer?

The Star-Spangled Spritzer is a patriotic drink served in a light-up souvenir cup with wild raspberry flavor, Sprite, and topped with blue cotton candy.

What are the $4 weekday specials at Red Robin?

Red Robin offers $4 Chips and Salsa on Mondays, Bottomless Root Beer Floats on Tuesdays, Doh! Ring Shorty on Wednesdays, and Gourmet Milkshakes on Thursdays throughout June.

How can customers get featured on the Gold Medal Burger Hall of Fame?

To be featured on the Gold Medal Burger Hall of Fame, customers need to visit a participating Red Robin, order the Gold Medal Burger, and submit their name via the Red Robin website.