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ROLLINS, INC. COMPLETES ACQUISTION OF SAELA HOLDINGS, LLC, A LEADING PEST MANAGEMENT COMPANY

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Rollins Inc. (NYSE:ROL) has announced the acquisition of Saela Holdings, , the 23rd largest pest management company with over $65 million in annual revenue. Founded in 2008, Saela employs more than 250 teammates and operates across nine states, serving both residential and commercial customers.

The transaction was financed through cash on hand and commercial paper, with pro forma leverage ratio not expected to exceed 1.0x. Saela will operate as a standalone brand, complementing Rollins' current portfolio with expanded presence in the Pacific Northwest, Mountain West, and Midwestern United States.

Saela, recognized on the Inc. 5000 list of fastest-growing private companies, utilizes diverse customer acquisition methods including inside sales teams, technician sales efforts, and door-to-door marketing services. The Potomac Company served as exclusive financial advisor for the transaction.

Rollins Inc. (NYSE:ROL) ha annunciato l'acquisizione di Saela Holdings, la 23ª più grande azienda di gestione dei parassiti con oltre 65 milioni di dollari di fatturato annuale. Fondata nel 2008, Saela impiega più di 250 collaboratori e opera in nove stati, servendo sia clienti residenziali che commerciali.

La transazione è stata finanziata tramite liquidità disponibile e carta commerciale, con un rapporto di leva pro forma che non dovrebbe superare 1,0x. Saela opererà come marchio autonomo, complementando il portafoglio attuale di Rollins con una presenza ampliata nel Pacifico nord-occidentale, nel Mountain West e negli Stati Uniti centro-settentrionali.

Saela, riconosciuta nella lista Inc. 5000 delle aziende private a più rapida crescita, utilizza diversi metodi di acquisizione clienti, tra cui team di vendita interni, sforzi di vendita dei tecnici e servizi di marketing porta a porta. The Potomac Company ha svolto il ruolo di consulente finanziario esclusivo per la transazione.

Rollins Inc. (NYSE:ROL) ha anunciado la adquisición de Saela Holdings, la 23ª empresa de gestión de plagas más grande con más de 65 millones de dólares en ingresos anuales. Fundada en 2008, Saela emplea a más de 250 colaboradores y opera en nueve estados, atendiendo tanto a clientes residenciales como comerciales.

La transacción se financió con efectivo disponible y papel comercial, con un ratio de apalancamiento pro forma que no se espera que supere 1,0x. Saela operará como una marca independiente, complementando el portafolio actual de Rollins con una presencia ampliada en el Noroeste del Pacífico, Mountain West y el Medio Oeste de Estados Unidos.

Saela, reconocida en la lista Inc. 5000 de las empresas privadas de más rápido crecimiento, utiliza diversos métodos de adquisición de clientes, incluidos equipos de ventas internas, esfuerzos de ventas de técnicos y servicios de marketing puerta a puerta. The Potomac Company actuó como asesor financiero exclusivo para la transacción.

롤린스 Inc. (NYSE:ROL)는 연간 6,500만 달러 이상의 수익을 올리는 23위 해충 관리 회사인 세일라 홀딩스의 인수를 발표했습니다. 2008년에 설립된 세일라는 250명 이상의 팀원을 고용하고 있으며, 9개 주에서 주거 및 상업 고객을 대상으로 서비스를 제공합니다.

이번 거래는 현금 보유와 상업 어음으로 자금을 조달했으며, 프로 포르마 레버리지 비율은 1.0x를 초과하지 않을 것으로 예상됩니다. 세일라는 독립 브랜드로 운영되며, 롤린스의 현재 포트폴리오에 태평양 북서부, 마운틴 웨스트, 중서부 미국에서의 확대된 존재감을 더할 것입니다.

세일라는 가장 빠르게 성장하는 사기업 목록인 Inc. 5000에 이름을 올렸으며, 내부 영업팀, 기술자 영업 노력 및 방문 마케팅 서비스를 포함한 다양한 고객 유치 방법을 활용합니다. 포토맥 컴퍼니는 이번 거래의 독점 재무 자문사로 활동했습니다.

Rollins Inc. (NYSE:ROL) a annoncé l'acquisition de Saela Holdings, la 23e plus grande entreprise de gestion des nuisibles avec plus de 65 millions de dollars de revenus annuels. Fondée en 2008, Saela emploie plus de 250 collaborateurs et opère dans neuf États, servant à la fois des clients résidentiels et commerciaux.

La transaction a été financée par des liquidités disponibles et du papier commercial, avec un ratio de levier pro forma qui ne devrait pas dépasser 1,0x. Saela fonctionnera comme une marque autonome, complétant le portefeuille actuel de Rollins avec une présence élargie dans le Nord-Ouest Pacifique, le Mountain West et le Midwest des États-Unis.

Saela, reconnue sur la liste Inc. 5000 des entreprises privées à la croissance la plus rapide, utilise diverses méthodes d'acquisition de clients, y compris des équipes de vente internes, des efforts de vente de techniciens et des services de marketing porte à porte. La Potomac Company a agi en tant que conseiller financier exclusif pour la transaction.

Rollins Inc. (NYSE:ROL) hat die Übernahme von Saela Holdings angekündigt, dem 23. größten Schädlingsbekämpfungsunternehmen mit über 65 Millionen Dollar Jahresumsatz. Gegründet im Jahr 2008 beschäftigt Saela mehr als 250 Mitarbeiter und ist in neun Bundesstaaten tätig, wobei sowohl private als auch gewerbliche Kunden bedient werden.

Die Transaktion wurde durch verfügbare liquide Mittel und Commercial Paper finanziert, wobei das pro forma Verschuldungsverhältnis voraussichtlich 1,0x nicht überschreiten wird. Saela wird als eigenständige Marke operieren und das aktuelle Portfolio von Rollins mit einer erweiterten Präsenz im pazifischen Nordwesten, Mountain West und im Mittleren Westen der Vereinigten Staaten ergänzen.

Saela, die in der Liste der am schnellsten wachsenden privaten Unternehmen Inc. 5000 aufgeführt ist, nutzt verschiedene Methoden zur Kundengewinnung, darunter interne Vertriebsteams, Vertriebsanstrengungen von Technikern und Tür-zu-Tür-Marketingdienste. Die Potomac Company fungierte als exklusiver Finanzberater für die Transaktion.

Positive
  • Acquisition adds $65M in annual revenue to Rollins' portfolio
  • Low leverage ratio (under 1.0x) indicates conservative financing approach
  • Geographic expansion into strategic US regions
  • Acquisition of a fast-growing company (Inc. 5000 listed)
  • Diversified customer acquisition channels
Negative
  • Integration costs and risks not disclosed
  • Transaction value not disclosed

Insights

Rollins' acquisition of Saela Holdings represents a strategic growth move with strong financial fundamentals. Adding $65 million in annual revenue from the 23rd largest pest management company provides meaningful top-line contribution while expanding Rollins' geographic footprint into the Pacific Northwest, Mountain West, and Midwestern markets.

The financing structure demonstrates exceptional financial discipline - using cash on hand and commercial paper while maintaining a pro forma leverage ratio below 1.0x indicates Rollins is executing its growth strategy without compromising balance sheet strength. This conservative approach to acquisition financing is particularly noteworthy in today's higher interest rate environment.

Saela's inclusion on the Inc. 5000 list of fastest-growing private companies suggests it brings a growth-oriented operational model that could accelerate Rollins' overall trajectory. The 250+ employee base adds meaningful scale to Rollins' operations.

The decision to maintain Saela as a standalone brand reflects a thoughtful integration approach that preserves established market presence and customer relationships while still allowing for operational synergies. Saela's diversified customer acquisition strategy across traditional sales channels and door-to-door marketing likely complements Rollins' existing approaches.

This acquisition exemplifies disciplined M&A execution that addresses multiple strategic objectives simultaneously. By acquiring Saela, Rollins gains immediate entry into new geographic territories with minimal overlap to existing operations - maximizing market expansion while minimizing cannibalization risks.

The transaction structure demonstrates financial prudence. While specific terms remain undisclosed, maintaining leverage below 1.0x post-acquisition indicates Rollins isn't overextending itself financially. The use of cash on hand supplemented by commercial paper represents an optimal capital allocation approach in the current environment.

Particularly valuable is Saela's multi-channel customer acquisition strategy spanning inside sales, technician-led efforts, and door-to-door marketing - capabilities that could potentially be deployed across other Rollins brands. The explicit cultural alignment mentioned by both CEOs significantly increases integration success probability, as cultural misalignment typically drives 70-90% of M&A failures.

The standalone brand approach indicates a sophisticated integration strategy that preserves Saela's market equity while still allowing for back-office synergies. With Saela's proven growth trajectory (evidenced by Inc. 5000 recognition) and complementary geographic presence across nine states, this acquisition solidifies Rollins' competitive position in the fragmented pest management industry.

  • Highly complementary end market exposure that provides strategic growth opportunities
  • Transaction financed through cash on hand and commercial paper
  • Pro forma leverage ratio not expected to exceed 1.0x

ATLANTA, April 2, 2025 /PRNewswire/ -- Rollins, Inc. (NYSE:ROL) ("Rollins"), a premier global consumer and commercial services company, today announced that it has acquired Saela Holdings, LLC ("Saela" or the "Company"). Saela employs more than 250 teammates and is headquartered in Orem, Utah. The Company ranks as the 23rd largest pest management company according to PCT 100 rankings with over $65 million in annual revenue. Additional transaction details will be disclosed during Rollins' first quarter 2025 earnings conference call.

Founded in 2008, Saela provides services for both residential and commercial customers across nine states. The Company has a diversified approach to customer acquisition, deploying traditional inside sales teams, technician sales efforts, as well as door-to-door marketing services. Saela has been recognized on the Inc. 5000 list as one of the fastest growing private companies in America.

"The acquisition of Saela will accelerate our long-term growth strategy and expand our presence in key geographies, including the Pacific Northwest, Mountain West, and Midwestern United States. While Saela will operate as a standalone brand, its service areas are highly complementary to our current portfolio. Saela has established itself as a high-quality, customer focused business anchored by a strong culture," said Jerry Gahlhoff, President and CEO of Rollins.

"We're thrilled to partner with Rollins, a world-class organization, to create long-lasting opportunity for our team members. Rollins and Saela are closely aligned in the way we value people, leadership, and customer service, which is why there was no question that Rollins is the right partner for us as we begin the next chapter for Saela," said Andrew Richardson, Chairman and CEO of Saela.

The Potomac Company acted as exclusive financial advisor to Saela on the transaction.

About Rollins, Inc.

Rollins, Inc. (ROL) is a premier global consumer and commercial services company. Through its family of leading brands, the Company and its franchises provide essential pest control services and protection against termite damage, rodents, and insects to more than 2.8 million customers in North America, South America, Europe, Asia, Africa, and Australia, with more than 20,000 employees from more than 800 locations. Rollins is parent to Orkin, HomeTeam Pest Defense, Clark Pest Control, Northwest Exterminating, McCall Service, Trutech, Critter Control, Western Pest Services, Waltham Services, OPC Pest Services, The Industrial Fumigant Company, PermaTreat, Crane Pest Control, MissQuito, Fox Pest Control, Orkin Canada, Orkin Australia, Safeguard (United Kingdom), Aardwolf Pestkare (Singapore), and more. You can learn more about Rollins and its subsidiaries by visiting www.rollins.com.

Cautionary Statement Regarding Forward-Looking Statements
This press release as well as other written or oral statements by the Company may contain "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements on our current opinions, expectations, intentions, beliefs, plans, objectives, assumptions and projections about future events and financial trends affecting the operating results and financial condition of our business. Although we believe that these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Generally, statements that do not relate to historical facts, including statements concerning possible or assumed future actions, business strategies, events or results of operations, are forward-looking statements. The words "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "possible," "potential," "predict," "should," "will," "would," and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking.

Forward-looking statements in this press release include, but are not limited to, statements regarding: the belief that Saela's highly complementary end market exposure provides strategic growth opportunities; the expectations that the pro forma leverage ratio will not exceed 1.0x; the expectations that the acquisition of Saela will (i) accelerate Rollins' long-term growth strategy and expand its presence in key geographies and (ii) create long-lasting opportunity for team members; and the belief that Saela will operate as a standalone brand.

These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts, and assumptions, and involve a number of judgments, risks and uncertainties. Important factors could cause actual results to differ materially from those indicated or implied by forward-looking statements including, but not limited to, those set forth in the sections entitled "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and may also be described from time to time in our future reports filed with the SEC.  Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required by law.

Investor Contact:
Lyndsey Burton
InvestorRelations@rollins.com
(404) 888-2000

 

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SOURCE Rollins, Inc.

FAQ

How much annual revenue does Saela Holdings generate before the Rollins (ROL) acquisition?

Saela Holdings generates over $65 million in annual revenue and ranks as the 23rd largest pest management company according to PCT 100 rankings.

How is Rollins (ROL) financing the Saela Holdings acquisition?

The acquisition is being financed through cash on hand and commercial paper, with pro forma leverage ratio not expected to exceed 1.0x.

What geographical markets will Rollins (ROL) expand into with the Saela acquisition?

The acquisition expands Rollins' presence in the Pacific Northwest, Mountain West, and Midwestern United States.

How many employees does Saela Holdings have prior to the Rollins (ROL) acquisition?

Saela Holdings employs more than 250 teammates and is headquartered in Orem, Utah.

Will Saela continue operating under its own brand after the Rollins (ROL) acquisition?

Yes, Saela will operate as a standalone brand while complementing Rollins' current portfolio.
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