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The Roku Channel Comes Together with NBCUniversal Local to Bring Local News Programming to Streamers
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Rhea-AI Summary
Roku (NASDAQ: ROKU) announced a partnership with NBCUniversal Local to stream several NBC local news channels on The Roku Channel. This marks the first time local news from major U.S. markets, including New York, Los Angeles, and Chicago, will be available on the platform. The partnership aims to enhance Roku's live TV offerings, catering to the growing demand for local news among streaming audiences. Additional NBC local news channels are expected to be added soon.
Positive
Partnership with NBCUniversal Local enhances content offering on The Roku Channel.
First-time availability of local news streaming for major U.S. cities.
Expected expansion of NBC local news channels in the coming months.
Negative
None.
News coverage from NBC stations in major U.S. markets, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington, D.C, Hartford (CT) and South Florida, now accessible through The Roku Channel
Partnership marks first-time local news will be available to streamers through The Roku Channel
Additional NBC local news channels to arrive on The Roku Channel in the coming months
SAN JOSE, Calif.--(BUSINESS WIRE)--
Roku, Inc.(NASDAQ: ROKU) today announced it is partnering with NBCUniversal Local to bring several NBC local news channels to The Roku Channel. Starting today, the channels will be available for users to access through The Roku Channel’s Live TV Guide. Through the partnership, NBCUniversal Local will bring local news channels from its NBC stations in major markets around the United States, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford (CT), and South Florida, to The Roku Channel. Additional NBCUniversal Local channels will be added to The Roku Channel’s Live TV Guide in the coming months. The partnership with NBCUniversal Local marks the first time that local news programming will be available for users on The Roku Channel.
News coverage from NBC stations in major U.S. markets, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington, D.C, Hartford (CT) and South Florida, now accessible through The Roku Channel. (Graphic: Business Wire)
“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” said Ashley Hovey, Head of The Roku Channel, AVOD. “We’re excited to work with NBCUniversal Local and the NBC Stations to expand our relevant live TV offering for streamers and to bring news from multiple major cities to millions of viewers across the country to easily access and enjoy.”
“Local news has never been more vital to helping our audiences stay informed about what’s happening in their communities,” said Meredith McGinn, Executive Vice President of Diginets and Original Production, NBCUniversal Local. “We look forward to bringing our NBC local news channels and our stations’ best-in-class journalism to the millions of people The Roku Channel reaches and to launching more of our NBC local news channels to expand streamers’ access to our local news content.”
The NBC local news channels will feature the latest local news, breaking updates, weather forecast, & live events from that designated area. The addition of the channels will complement The Roku Channel’s existing lineup of national news options, which includes NBC News Now, making both local and national news easily accessible to audiences.
Channels arriving on The Roku Channel include:
NBC New York News
NBC Los Angeles News
NBC Chicago News
NBC Philadelphia News
NBC Dallas/Fort Worth News
NBC Washington, D.C. News
NBC Connecticut News
NBC South Florida News
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. The division is comprised of three individual media groups including the NBC Owned Television Stations group, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV, and TeleXitos. The NBC Owned Television Stations group includes 12 NBC television stations and a regional news network that serve the largest markets in the nation, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, San Francisco Bay Area, Boston, Washington, D.C., Miami-Fort Lauderdale, San Diego, Hartford, CT and Puerto Rico. The NBC stations deliver local news, weather, investigative and consumer reporting to audiences across multiple platforms.
The Roku Channel is a leader in free, ad-supported linear TV (FAST). The Roku Channel was the No. 1 FAST service by active account reach on the Roku platform in the U.S. in Q1 2022. The Roku Channel’s Live TV guide features more than 300 linear channels across news, sports, music, and entertainment to enjoy.
The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S, as well as Premium Subscriptions from over 50 content partners. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q1 2022.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits and availability of NBC live linear local news channels on The Roku Channel; trends related to TV streaming; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
About NBCUniversal Local
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, a MeTV station, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With six regional sports networks and 43 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.
