Roku Launches “All Things” Destinations for an Innovative One-Stop-Shop Discovery Experience

Rhea-AI Summary

Roku, Inc. (NASDAQ: ROKU) introduces All Things Food and All Things Home destinations on the Roku Home Screen to offer users a cohesive TV viewing experience. The new hubs provide access to hundreds of streaming options, including live TV, Premium Subscriptions, and Roku Originals, catering to the food, home, and lifestyle genres. In a recent survey, 64% of streamers expressed interest in genre-based content, and 73% felt they were spending too much time finding new content to watch. The new destinations aim to address these needs by simplifying navigation and offering personalized recommendations, enhancing the overall user experience.

Roku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced two all-new destinations on the Roku Home Screen: All Things Food and All Things Home, bringing together the best food, home, and lifestyle content from across the platform into powerful and cohesive discovery experiences. With simple navigation and personalized recommendations, these unique hubs make it easier to explore and watch genre entertainment from all your favorite apps right from the home screen. The All Things Food and All Things Home destinations will feature hundreds of streaming options within each category, both free and from subscriptions services, including live and linear TV, Premium Subscriptions, Roku Originals, and more.

Roku gives millions of users instant access to content from across the platform in new cohesive TV viewing destinations. (Photo: Business Wire)

In a recent survey commissioned by Roku**, 64% of streamers say that if they were searching for something new to watch, they would base a search on genre, and nearly 3 in 4 streamers (73%) feel they are spending too much time trying to find new content to watch.

“The foodies in my life devour the whole genre—one night, it’s Roku’s ‘Great American Baking Show,’ the next, all things Gordon Ramsay, ‘Chopped,’ and so much more. Similarly, the home and garden lovers never stop at one source for tips and inspiration,” said Charlie Collier, President, Roku Media. “Now all passionate food and home lovers can get everything they need with All Things Food and All Things Home, all in one place: Roku. We reach nearly half of the broadband households in the U.S., with hundreds of options across every popular TV brand, in the genres viewers love. So pull up your favorite designer’s chair, grab your favorite bite, and let Roku be your host to All Things you love.”

All Things Food is a collection of the best culinary content on Roku, in a single, easily discoverable, and craveable destination. Users can browse and engage with a menu of shows in new featured rows including “DIY Meals,” “Healthy Habits,” and more. All Things Home is a one-stop shop for all home and garden content on Roku. Within this experience, users can explore everything from home décor to two-by-fours in curated rows, featuring recommended content such as “Home & Garden Hits,” “Home Improvement,” “Call in the Home Experts,” and so much more.

Today’s announcement expands on previously announced user-favorite destinations on the Roku platform, including live TV, sports, and more. To locate and use the new All Things Food and All Things Home destinations on the platform, users can scroll down to the all-new “Browse” row on the Home Screen or access through Roku Search. The “Browse” row also features categories such as TV shows, movies, and sports, among others. Streamers can also access these destinations from a variety of touchpoints, such as banner ads on the Roku Home Screen, a branded Spotlight Ad, or when searching for related content.

All Things Food and All Things Home make it easier than ever for viewers to access their favorite entertainment. The destinations will roll out to users in the U.S. in the coming weeks.

*By hours streamed (Hypothesis Group: December 2022)

**Roku/Harris Poll, July 2023. Conducted online by The Harris Poll among over 2,000 U.S. adults

About Roku

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231130089865/en/

Media Contact

Roku U.S.

Brigitte Gilbert

Bgilbert@roku.com

Source: Roku, Inc.

FAQ

What are the new destinations introduced by Roku, Inc. (NASDAQ: ROKU)?

Roku, Inc. (NASDAQ: ROKU) has introduced All Things Food and All Things Home destinations on the Roku Home Screen.

What type of content can users access through the new destinations introduced by Roku, Inc. (NASDAQ: ROKU)?

Users can access hundreds of streaming options, including live TV, Premium Subscriptions, and Roku Originals, catering to the food, home, and lifestyle genres.

What percentage of streamers expressed interest in genre-based content according to a recent survey?

According to a recent survey, 64% of streamers expressed interest in genre-based content.

How many streamers felt they were spending too much time finding new content to watch according to a recent survey?

According to a recent survey, nearly 3 in 4 streamers (73%) felt they were spending too much time trying to find new content to watch.

What is the aim of the new destinations introduced by Roku, Inc. (NASDAQ: ROKU)?

The new destinations aim to simplify navigation and offer personalized recommendations, enhancing the overall user experience.