Roku Is the Lead-In to Television
Roku, Inc. unveiled new video experiences, ad solutions, and content partnerships at its IAB NewFront presentation in New York. With a large audience reach, Roku aims to address industry challenges through innovative ad offerings and engaging content, positioning itself as a lead-in to television. The company announced key partnerships, immersive ad experiences, and innovative ad solutions to enhance viewer engagement and advertiser interactions.
Roku's vast audience reach of nearly 120 million people daily positions it as a key player in the TV streaming industry.
The company's focus on innovation in advertising solutions and content partnerships strengthens its competitive edge and appeal to advertisers.
Roku's strategic partnerships with The Trade Desk and iSpot enhance its data-driven capabilities, allowing for more effective advertising campaigns targeted at TV streaming viewers.
The introduction of immersive Home Screen ad experiences and Advertiser Showrooms offers unique opportunities for marketers to engage with viewers and drive brand awareness.
Roku faces challenges in maintaining viewer engagement in an increasingly competitive streaming landscape with evolving viewer preferences.
The company's success in attracting advertisers and retaining viewer interest may be impacted by changes in consumer behavior and market trends.
At the company’s NewFront, Roku unveils advertising integrations to Roku City, new advertiser partnerships, and a fresh content lineup
At its annual IAB NewFront presentation in
“Given Roku’s unmatched scale, we have a unique opportunity to solve some of the industry’s biggest challenges, including massive audience fragmentation and the splintering of viewer attention,” said Charlie Collier, President of Roku Media. “Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television.”
Roku’s NewFront presentation highlighted innovation across its advertising business. Announcements included:
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Summer Olympic Games with NBCUniversal: The
Paris 2024 Olympics will have its own designated NBC Olympics Zone on Roku, a destination on the Roku Home Screen Menu for Peacock’s comprehensiveParis 2024 Olympics coverage. The NBC Olympics Zone on Roku is a unique opportunity for sponsors looking to align their brands with this summer’s biggest sporting event. - Immersive Home Screen Experiences: Roku’s largest Home Screen ad will now feature new video experiences. Marketers can capture viewers at the start of their streaming journey with these unique video placements. Additionally, marketers can now participate in our Fan and Theme Experiences, through custom brand moments.
- Advertiser Showrooms: Advertisers can build, experiment, and delight with the all-new Showroom experience, which makes creative more engaging, interactive, and effective. Designed to turn inspiration into action, Showrooms are an immersive brand-first destination.
- The Trade Desk Partnership: Roku announced plans for a new data-driven TV streaming partnership with The Trade Desk to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
- iSpot Partnership: Roku will come together with iSpot for a first-of-its-kind partnership to unlock opportunities for advertisers seeking best-in-class optimization and ad measurement through iSpot’s Unified Measurement solution.
- Roku City Ad Innovations: As cars hit the road in Roku City, DoorDash will be the first advertiser to come on board for the ride. Also, over the next year, Roku will make advertisers part of the stream, with entirely new dynamic video experiences coming to Roku City to interact with and reach streamers through the well-known screensaver.
Additionally, a selection of Roku Originals was revealed on stage. New content coming to The Roku Channel includes “Tightrope!”, a new comedy series with executive producer Bryan Cranston and starring Ty Burrell; “Tracee Travels (wt),” a travel docuseries starring Tracee Ellis Ross; “The Arch Project (wt),” a docuseries starring Gard Hollinger and Keanu Reeves; a second season of the business format “Side Hustlers,” starring Emma Grede and Ashley Graham; “Best Bite Wins,” a cooking competition series hosted by Josh Peck; “The Great Home Giveaway,” a home giveaway series from “This Old House”; and “What Drives You with John Cena,” a celebrity-filled talk show hosted by Cena.
Roku also expanded key tentpole franchises such as “The Great American Baking Show,” hosted by Casey Wilson and Zach Cherry and featuring iconic judges Paul Hollywood and Dame Prue Leith, and “Honest Renovations,” hosted by Jessica Alba and Lizzy Mathis. “The Great American Baking Show” was renewed for a third season with seasonal specials launching throughout the year, and “Honest Renovations” will debut a holiday edition.
“Roku continues to develop exciting programming that captures the very audiences that advertisers are looking to attract,” said David Eilenberg, Head of Content, Roku Media. “With our data and tech capabilities, we can get these vital new shows in front of viewers who will love them—and create the perfect showcase for brands, too.”
To learn more about Roku’s 2024 IAB NewFront presentation, visit our website.
*Hypothesis Group: Dec 2023
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to our entry into partnerships, our ability to develop programming and ad innovations, and the features and benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2023 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the
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Media Contact
Roku
Sarah Saul
AdsPR@roku.com
Source: Roku, Inc.
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