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Roku Introduces All-New Roku Streaming Stick 4K and Roku Streaming Stick 4K+
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Roku, Inc. (NASDAQ: ROKU) announced the launch of the new Roku Streaming Stick 4K at an MSRP of $49.99 and the Roku Streaming Stick 4K+ with a Roku Voice Remote Pro at $69.99. Both devices promise enhanced 4K streaming capabilities, faster boot times, and improved Wi-Fi connectivity. Roku OS 10.5 introduces features to streamline content access and enhance voice controls. The new streaming devices will be available in mid-October in the U.S. and other markets. Additional promotions include a 30-day HBO Max offer with device activation.
Positive
Launch of Roku Streaming Stick 4K and 4K+ with notable features.
Enhanced streaming performance with 4K, Dolby Vision, and faster Wi-Fi.
New Roku OS 10.5 improves user experience and voice functionality.
Negative
None.
Roku Streaming Stick 4K Delivers Powerful and Portable Streaming with Long Range Wi-Fi;
Roku Streaming Stick 4K+ includes a Roku Voice Remote Pro
SAN JOSE, Calif.--(BUSINESS WIRE)--
Roku, Inc.(NASDAQ: ROKU) today unveiled the all-new Roku® Streaming Stick® 4K (MSRP $49.99), offering powerful 4K streaming in a portable form factor and the Roku Streaming Stick 4K+ (MSRP $69.99), which features the Roku Voice Remote Pro for users looking to upgrade their streaming experience with a rechargeable, hands-free voice remote. The company also announced Roku OS 10.5 that includes updates to get customers to content quickly, Roku Voice improvements, new features for the Roku mobile app, expanded surround sound and more.
Roku Streaming Stick 4K (Photo: Business Wire)
“The Roku Streaming Stick has been a fan favorite for years and we’ve redesigned it in the Roku Streaming Stick 4K to be faster and more powerful than ever,” said Mark Ely, Vice President, Retail Product Strategy at Roku. “It’s super-charged so you can stream in beautiful 4K and Dolby Vision even at a distance from your router and tucked neatly behind your TV. We’ve also added the Roku Voice Remote Pro to the Roku Streaming Stick 4K+ enabling TV lovers to find their remote just by using their voice – it’s also rechargeable and has been getting great feedback from customers. Whatever your streaming needs, we’ve got an incredible product lineup that features innovations from our singular focus on the TV streaming business.”
Roku Streaming Stick 4K
Roku Streaming Stick 4K is faster and more powerful than ever. It boots up to 30% faster — enabling smooth streaming in spectacular 4K, Dolby Vision®, and HDR10+ picture and features a redesigned long-range Wi-Fi® receiver that delivers up to 2x faster Wi-Fi speeds. The sleek design hides neatly behind your TV with simple setup. Consumers can start streaming in a snap and enjoy a massive selection of free, live, and premium TV, including award-winning Roku Originals only on The Roku Channel. Plus, easily search across thousands of channels with your voice and control your TV, streaming, and sound—all with the included remote.
The Roku Streaming Stick 4K will be available for $49.99 in the U.S. Additional features include:
Dolby Vision® and HDR10+: Stunningly sharp 4K picture brings out the rich detail in entertainment with four times the resolution of HD. Watch as colors pop off the screen and enjoy lifelike clarity with Dolby Vision and HDR10+.
Smooth streaming: The all new quad-core processor boots up to 30% faster and the re-designed long range wireless receiver offers up 2x faster Wi-Fi speeds, enabling content to load quicker and navigation to feel snappier than ever before.
Clutter-free and simple setup: Plug the compact device directly into the back of your TV for a simple setup that's perfect for wall mount TV or trips on-the-go.
Voice remote with TV controls: Power up the TV, adjust the volume, and control the Roku Streaming Stick 4K device with one remote. Use Roku Voice to quickly search, play entertainment and more.
Ecosystem compatibility: Control Roku Streaming Stick 4K by using voice with Alexa or Google Assistant enabled devices. With AirPlay 2, effortlessly stream, control and share content directly from iPhone, iPad or Mac. Roku Streaming Stick 4K also supports HomeKit, which allows users to easily and securely control Roku devices using Siri and the Home app on their Apple devices.
Roku Streaming Stick 4K+
The Roku Streaming Stick 4K+ ($69.99) is an all-new product that bundles the Roku Streaming Stick 4K described above with the Roku Voice Remote Pro. The Roku Voice Remote Pro offers a rechargeable battery and a voice activated lost remote finder, “Hey Roku, find my remote.” The Roku Voice Remote Pro also features TV controls, personal shortcut buttons, private listening, hands-free and push to talk Roku Voice support.
Roku Ultra LT
The Roku Ultra LT has been refreshed with a faster processor, more storage, and a new Wi-Fi® radio that provides up to 50% longer range than the previous model. These changes help provide the smoothest possible streaming experience with channels that launch in a snap. The Roku Ultra LT now also supports Dolby Vision for superior picture quality as well as Bluetooth audio streaming and built-in ethernet support. The Roku Ultra LT is a Walmart exclusive in the U.S. available in the coming weeks for just $79.99.
Availability
The Roku Streaming Stick 4K will be on shelves and available online in mid-October at major retailers across the U.S and will be coming to Canada, the U.K., Mexico and other Latin American countries in the coming months. The Roku Streaming Stick 4K+ will be available at Roku.com and all major online retailers in the U.S. mid-October. Also available on shelf in the U.S. will be the Roku Express, The Roku Express 4K, the Roku Ultra, the Roku Streambar® and the Roku Streambar Pro.
Adding Value via a Content Offers
Qualify to get 30 days of HBO Max included with the purchase and activation of a new streaming device between October 1, 2021 – January 14, 2022. During activation, this HBO Max offer will become visible to accept with additional instructions. (New subscribers only. Redeem by 1/22/22).
For Walmart shoppers, enjoy $5 off with Redbox. Find the code inside the Roku player box and redeem on the Redbox app. Offer expires 9/30/22.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact, features, pricing and availability of the new Roku streaming lineup, including the new Roku Streaming Stick 4K+ and Roku Ultra LT, and the features, benefits and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
What are the features of the new Roku Streaming Stick 4K?
The Roku Streaming Stick 4K features 4K streaming, Dolby Vision support, faster boot times, and enhanced Wi-Fi connectivity.
When will the Roku Streaming Stick 4K be available?
The Roku Streaming Stick 4K will be available in mid-October in the U.S. and other regions.
What is the price of the Roku Streaming Stick 4K+?
The Roku Streaming Stick 4K+ is priced at $69.99 and includes the Roku Voice Remote Pro.
Is there any promotional offer available with the new Roku devices?
Yes, customers can qualify for 30 days of HBO Max with the purchase and activation of a new Roku Streaming device from October 1, 2021, to January 14, 2022.
What improvements does Roku OS 10.5 include?
Roku OS 10.5 includes updates to enhance content discovery, improved voice controls, and new features for the Roku mobile app.
