Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. Class A Common Stock (symbol: ROKU) is a pioneering company in the realm of television streaming. Founded by Anthony Wood, the inventor of the DVR, Roku has established itself as a significant player in the streaming industry, enabling consumers to access a wide array of television programming through its innovative platform.
At the core of Roku's offerings is the Roku OS, a proprietary operating system built from the ground up to deliver a superior user experience. This OS powers not only Roku's own streaming devices and televisions but also connected televisions from other manufacturers that license Roku's software. This widespread adoption has made Roku the top streaming operating system in the United States, reaching more than half of broadband households.
With over 80 million streaming households and more than 100 billion streaming hours provided in 2023 alone, Roku's influence in the streaming world is substantial. The company's revenue model is multifaceted, encompassing sales of Roku streaming players, licensing deals with TV OEMs and pay TV operators, and a robust advertising platform. The Roku Channel, a free ad-supported streaming service, further adds to their portfolio by offering a mix of on-demand and live television programming.
Roku's commitment to delivering an exceptional user experience is evident in their continuous investment in top-tier talent across various domains such as advertising, billing, data, mobile, marketing, TV, and software development. Headquartered in Saratoga, California, the company is backed by prestigious investors including Fidelity, 21st Century Fox, Hearst, and Sky.
Recent news highlights Roku's ongoing efforts and developments in the streaming industry. Recent collaborations and technological advancements continue to bolster their market position and expand their user base, solidifying their vision of a future where all television is streamed through software-based operating systems.
Roku announces the launch of the Roku Streaming Stick 4K in
Roku, Inc. (NASDAQ: ROKU) announced the launch of its new Roku LE streaming player at a promotional price of
Roku, Inc. (NASDAQ: ROKU) reported its third quarter 2021 results today. A conference call to discuss these results will take place at 2:00 p.m. Pacific Time, available for live listening on the Roku investor relations website. Roku continues to lead in streaming technology, connecting users with popular content, aiding publishers in audience growth, and providing advertisers with engagement tools. Roku's streaming devices and TV offerings are available in the U.S. and select international markets.
Roku and Nielsen announced an important partnership to enhance measurement capabilities for digital content on Roku devices as of October 2021. This integration allows publishers to access Nielsen Digital Content Ratings, providing insights into audience reach and demographics across 55.1 million active Roku accounts. The collaboration represents a significant step towards Nielsen ONE, a cross-media solution for advertisers. Furthermore, Roku's acquisition of Nielsen's Advanced Video Advertising business will expedite the launch of dynamic ad insertion solutions, enhancing advertising strategies.
Roku, Inc. (Nasdaq: ROKU) will release its third quarter 2021 financial results on November 3, 2021, after market close. A live webcast of the conference call discussing the results is scheduled for 2:00 p.m. Pacific Time the same day. Investors can access this in listen-only mode via the Roku investor relations website.
Roku, Inc. (Nasdaq: ROKU) announced the return of its weekly entertainment program, Roku Recommends, featuring co-hosts Maria Menounos and Andrew Hawkins. The show aims to assist viewers in discovering new shows and hidden gems on Roku's platform. Roku's data indicates that since its launch in June 2021, 71% of viewers have streamed new channels after watching the program. Major brands, including Walmart, are sponsoring the series, leveraging Roku's tools to measure advertisement effectiveness amidst the growing trend of ad-free streaming.
Roku has published its findings in the report 'The Streaming Decade', which reveals a significant shift in consumer TV viewing habits in the UK. The study, conducted by the National Research Group, shows that 90% of respondents are now TV streamers, surpassing traditional pay-TV users at 70%. Streaming services are growing in popularity, with over half of consumers anticipating maintaining their TV watching habits post-pandemic. The report highlights new advertising opportunities, particularly with ad-supported services, which 50% of respondents use.
Roku, Inc. has launched its "Ok, Roku does that" TV streaming leadership campaign in Canada, aiming to enhance brand awareness during the holiday season. The campaign capitalizes on a significant trend, with 46% of Canadian TV streamers adopting new services in the past year. It emphasizes Roku's user-friendly innovations and new products, such as the Roku Streaming Stick 4K. The initiative includes multimedia advertising across various platforms in major cities like Toronto, Vancouver, and Montreal, focusing on the ease of use and affordability of Roku streaming services.
TCL has expanded its global partnership with Roku, introducing TCL Roku TV models in Brazil later this year and launching a new lineup of SEMP Roku TV models. These TVs feature Roku's user-friendly operating system, providing access to over 100,000 movies and TV series from various streaming services. The SEMP models start at
FAQ
What is the current stock price of Roku (ROKU)?
What is the market cap of Roku (ROKU)?
What does Roku, Inc. do?
How does Roku generate revenue?
What is the Roku OS?
How many households use Roku's streaming platform?
What is the Roku Channel?
Where is Roku headquartered?
Who founded Roku?
Who are some of Roku's investors?
What recent achievements has Roku made?
What are Roku's future aspirations?
