Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. Class A Common Stock (symbol: ROKU) is a pioneering company in the realm of television streaming. Founded by Anthony Wood, the inventor of the DVR, Roku has established itself as a significant player in the streaming industry, enabling consumers to access a wide array of television programming through its innovative platform.
At the core of Roku's offerings is the Roku OS, a proprietary operating system built from the ground up to deliver a superior user experience. This OS powers not only Roku's own streaming devices and televisions but also connected televisions from other manufacturers that license Roku's software. This widespread adoption has made Roku the top streaming operating system in the United States, reaching more than half of broadband households.
With over 80 million streaming households and more than 100 billion streaming hours provided in 2023 alone, Roku's influence in the streaming world is substantial. The company's revenue model is multifaceted, encompassing sales of Roku streaming players, licensing deals with TV OEMs and pay TV operators, and a robust advertising platform. The Roku Channel, a free ad-supported streaming service, further adds to their portfolio by offering a mix of on-demand and live television programming.
Roku's commitment to delivering an exceptional user experience is evident in their continuous investment in top-tier talent across various domains such as advertising, billing, data, mobile, marketing, TV, and software development. Headquartered in Saratoga, California, the company is backed by prestigious investors including Fidelity, 21st Century Fox, Hearst, and Sky.
Recent news highlights Roku's ongoing efforts and developments in the streaming industry. Recent collaborations and technological advancements continue to bolster their market position and expand their user base, solidifying their vision of a future where all television is streamed through software-based operating systems.
Roku has published its findings in the report 'The Streaming Decade', which reveals a significant shift in consumer TV viewing habits in the UK. The study, conducted by the National Research Group, shows that 90% of respondents are now TV streamers, surpassing traditional pay-TV users at 70%. Streaming services are growing in popularity, with over half of consumers anticipating maintaining their TV watching habits post-pandemic. The report highlights new advertising opportunities, particularly with ad-supported services, which 50% of respondents use.
Roku, Inc. has launched its "Ok, Roku does that" TV streaming leadership campaign in Canada, aiming to enhance brand awareness during the holiday season. The campaign capitalizes on a significant trend, with 46% of Canadian TV streamers adopting new services in the past year. It emphasizes Roku's user-friendly innovations and new products, such as the Roku Streaming Stick 4K. The initiative includes multimedia advertising across various platforms in major cities like Toronto, Vancouver, and Montreal, focusing on the ease of use and affordability of Roku streaming services.
TCL has expanded its global partnership with Roku, introducing TCL Roku TV models in Brazil later this year and launching a new lineup of SEMP Roku TV models. These TVs feature Roku's user-friendly operating system, providing access to over 100,000 movies and TV series from various streaming services. The SEMP models start at
Roku is set to launch a new premium subscription channel for This Old House on The Roku Channel starting
Roku, Inc. (NASDAQ: ROKU) has launched the 'Ok, Roku does that.' campaign, emphasizing its leadership in TV streaming. The campaign aims to promote the ease of use and innovation of Roku's products ahead of the holiday season. The marketing strategy includes advertisements on various platforms, targeting major US cities and travel hubs. Inspired by historical innovations, the campaign hopes to connect emotionally with consumers. A survey indicates 32% of consumers plan to purchase significant items this season, with 63% interested in consumer electronics, reinforcing the campaign's timing.
Roku has announced the launch of its streaming player lineup in Germany, featuring the Roku Express, Roku Express 4K, Roku Streaming Stick 4K, and Roku Streambar. The devices, priced from €29.99 to €149.99, offer various streaming options for German consumers, including services like Netflix, Disney+, and local channels. The Roku OS enhances the streaming experience with features like voice control and universal search. Availability starts with select retailers, with the Roku Streaming Stick 4K set to launch in October.
Roku, Inc. (NASDAQ: ROKU) has expanded its Canadian advertising offerings by launching the OneView platform, partnering with Matterkind as its first Canadian campaign partner. OneView enables advertisers to manage ads across TV streaming, desktop, and mobile, leveraging Roku's TV identity data. With a significant shift of Canadians towards streaming, this platform aims to optimize advertising effectiveness, offering advanced targeting and attribution tools. The partnership will enhance marketers' capabilities and expand Roku's reach in the growing Canadian streaming market.
Roku, Inc. (NASDAQ: ROKU) announced the launch of a new app for Shopify merchants, allowing them to create, manage, and analyze TV streaming advertising campaigns easily. This app, the first of its kind in the Shopify App Store, aims to empower small and medium-sized businesses to enhance brand recognition and drive sales through TV advertising. With 55.1 million active accounts, Roku offers significant reach, and its app promises a user-friendly setup for targeted advertising. The app is expected to launch ahead of the holiday season, enhancing marketing capabilities for merchants.
Roku (NASDAQ: ROKU) announced the rollout of Roku OS 10.5, introducing features designed to enhance streaming experiences. The update includes a new Live TV Channel Guide offering over 200 free channels, expanded voice control for apps like Netflix and Spotify, and improved mobile app functionalities. New surround sound configurations for audio devices are available, enabling advanced 3.1 and 5.1 setups. Key highlights also include enhancements for voice entry and sound settings via the Roku mobile app. The update aims to simplify navigation and improve user engagement with streaming content.
Roku, Inc. (NASDAQ: ROKU) announced the launch of the new Roku Streaming Stick 4K at an MSRP of
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