NBCUniversal and Roku Partner to Bring All-New Immersive Experience to the Roku Platform Ahead of 2020 Tokyo Olympics
NBCUniversal and Roku have partnered to deliver an immersive Olympic experience on the Roku platform for U.S. streamers. Starting July 20, 2021, users can access NBCU's extensive 5,500 hours of streaming coverage for the Tokyo Olympics directly from their Roku home screen. The dedicated Olympic experience will feature a countdown clock, medal tracker, and free daily highlights, available via NBC Sports and Peacock channels. This collaboration aims to enhance viewer engagement during one of the largest media events globally, providing easy access to Olympic content.
- Partnership enhances Roku's content offerings with 5,500 hours of Olympic coverage.
- Dedicated Olympic experience on Roku improves user engagement and accessibility.
- None.
NBCUniversal and Roku, Inc. (NASDAQ: ROKU) today announced a partnership to bring an all-new, immersive Olympic experience to streamers on the Roku® platform in the U.S. The initiative makes it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV™ models. For the first time ever, Roku is creating easy access to NBCU’s 5,500 hours of streaming coverage of the Summer Games directly from the home screen. Additionally, Roku users will be able to access in-depth coverage of the Olympic Games in Tokyo, Japan via the NBC Sports1 or Peacock channels on Roku devices starting July 20, 2021, through August 8, 2021.
2020 Tokyo Olympics | Roku (Photo: Business Wire)
“As this is Peacock’s first Olympics, we saw a great opportunity to bring the games to life across the Roku platform,” said Maggie McLean Suniewick, President, Business Development and Partnerships, Direct-to-Consumer, NBCUniversal. “This experience on Roku makes NBC Olympics content unmissable for streamers.”
“The Tokyo Olympics will be one of the biggest media events of our lifetime and we look forward to working with Roku to create a new, on-device experience for their millions of streamers,” said Matt Bond, Chairman, Content Distribution, NBCUniversal. “We know that more engaging, personalized experiences are what consumers expect for this global event and we look forward to using this opportunity to innovate with terrific partners like Roku.”
NBCUniversal previously announced that it will present 7,000 hours of coverage of the 2020 Tokyo Olympics this summer across its multiple platforms.
“Streaming has fundamentally changed the way we come together for news, sports and entertainment today and nothing combines these moments together better and on a bigger scale than the Olympics,” said Tedd Cittadine, Vice President of Content Partnerships, Roku. “We’re thrilled to be partnering with NBCUniversal to develop a unique, dedicated destination for streamers to experience all of the excitement of the 2020 Olympic Games in Tokyo.”
Olympic Games Tokyo 2020 Experience
Roku users will be greeted with a dedicated 2020 Tokyo Olympics experience on the left-side menu on the home screen starting on July 20, 2021. The experience will be available on supported devices. Ahead of the 2020 Olympic Games, a countdown clock will track the time remaining to the Opening Ceremony and users will have access to free Olympics-related content, as well as a quick informational video on how to watch the 2020 Olympics Games on their Roku devices. Once the Olympic Games begin, the countdown clock will be replaced with a medal tracker. Users will be able to stream free daily highlights, get easy access to live shows, condensed replays and highlights for free through Peacock. Users can watch live events through NBC Sports.2
For more information, visit www.roku.com.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features, timing and availability of the 2020 Tokyo Olympics on the Roku platform, including NBC Sports and Peacock; the anticipated audience for and impact of the 2020 Tokyo Olympics; trends related to TV streaming; and the features, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
1 Subscription required
2 Requires a Pay TV subscription or authentication
View source version on businesswire.com: https://www.businesswire.com/news/home/20210720005432/en/
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