Free Budgeting Tools from Regions for a ‘Cheerful and Bright’ Holiday

Rhea-AI Summary

Regions Bank's financial education program, Regions Next Step, highlights the need for holiday budget planning amid pandemic-induced financial strains. A survey of 1,140 U.S. adults reveals that 48% have a holiday budget, yet only 14% feel fully prepared. Key findings show 37% plan to spend less compared to 2019 and 61% will reduce gift-giving expenses. Regions encourages consumers to utilize free resources for budgeting, manage spending realistically, and protect their purchases during the holiday season.

Positive

• Regions Bank offers free budgeting resources through its Regions Next Step program.
• The survey indicates consumer awareness of budgeting, with 48% planning a holiday budget.

Negative

• Only 14% of respondents feel fully prepared with their holiday budgets.
• 37% of participants anticipate spending less compared to 2019.

BIRMINGHAM, Ala.--(BUSINESS WIRE)--While many people face ongoing financial challenges prompted by the coronavirus pandemic, the hope of spreading good cheer remains strong. The holiday shopping season is under way, and free resources are available to help consumers build and manage their budgets.

According to a recent survey conducted for Regions Next Step, Regions Bank’s financial education program, most people could use the help. The survey found nearly half (48%) of respondents had a 2020 holiday budget or planned to create one. Yet, only 14% described their budget as ‘Cheerful and Bright,’ meaning they were fully prepared with a formal budget.

Further, 16% described their budget as ‘Building a Snow Fort,’ meaning they had a budget, but it needed to be adjusted. And nearly one in five (18%) described their budget as a ‘Melting Snowman,’ meaning they didn’t have a budget, though they planned to create one at some point.

Other key findings from the survey, conducted this fall, include:

• Spending money was ranked as the most stressful factor by 34% of respondents, more than organizing gatherings or picking out gifts.
• Also, 37% of respondents anticipated spending less in 2020 compared to 2019.
• Among those making cuts to save money, the top area for scaling back is gift-giving (61%), with those between the ages of 35 and 54 being the most likely to decrease spending in this area.
• Additionally, nearly half (49%) plan to cut back on travel for vacations or visiting family or friends.
• The survey also revealed many people plan to cut back spending on decorations and gatherings (both 43%).

“Holiday festivities and budgets look different this year due to COVID-19, but with thoughtful planning and a formal holiday budget, people can spend less time worrying about money and more time celebrating with loved ones,” said Joye Hehn, Next Step financial education manager for Regions. “At Regions, we are committed to providing free tools and resources people need to be financially prepared for the holiday season and starting the new year off right.”

Specifically, Regions Next Step recommends the following:

• Plan and track spending. A holistic holiday spending plan that accounts for everything from gifts and entertaining to decorations and travel, can help with staying on budget. Use the worksheet linked here to create a holiday budget and track purchases.
• Be realistic. Figure out how much you can reasonably spend during the holidays without incurring debt. Learn strategies to avoid overspending this holiday season in the article linked here.
• Get creative to maximize savings. Thinking outside the box can help reduce spending. Create homemade, DIY gifts. Check to see if credit card points or rewards are available to help cover costs. And try alternatives to traditional gift-giving like white elephant exchanges (to re-gift that thing you’ll never use in a million years) or donating to charity. More savings tips are in the article linked here.
• Protect your purchases. Thieves, hackers and scam artists don’t take the holidays off. Whether you’re shopping online, or out and about, keep these safety precautions in mind.

Visit Regions.com/NextStepHoliday for more tips and resources on planning, budgeting and saving for the holidays. The information is free and available to anyone, regardless of whether you have a Regions account.

The Regions Next Step omnibus survey questions were part of a national online survey that took place between Oct. 13-14, 2020. The survey reached 1,140 U.S. adults. The results are weighted and are representative of all U.S. adults (18+).

About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $145 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,400 banking offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.