Regions Bank Launches Volunteer Campaign for Financial Literacy Month

Rhea-AI Summary

Regions Bank has launched a bank-wide volunteer initiative for Financial Literacy Month in April, focusing on their 'Share the Good' program with the theme 'Building Financial Confidence'. The initiative includes organizing financial wellness events across their multi-state footprint, continuing a 16-year tradition.

The bank's Regions Next Step® program offers free financial education courses covering topics from budgeting to retirement planning. Key events include homeownership programs in Florida markets, budget simulations at HBCUs, fraud-prevention sessions in Mississippi, and financial education programs at various community organizations.

Notable metrics include reaching approximately 1.6 million people with financial education in 2024. The bank is hosting various webinars and workshops throughout April, including 'Building Better Money Habits' sessions and Extra Credit events for students and parents.

Positive

• Large-scale financial education reach with 1.6 million people in 2024
• Expansion of free financial education services across multiple markets
• Strategic community engagement through partnerships with educational institutions and organizations

Negative

• None.

Share the Good is part of Regions’ commitment to supporting the company’s growing, vibrant markets through greater financial literacy.

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Regions Bank on Wednesday announced the launch of a bank-wide volunteer initiative as part of its Financial Literacy Month celebration this April.

Regions Bank on Wednesday announced the launch of a bank-wide volunteer initiative as part of its Financial Literacy Month celebration this April. In addition, Regions has additional resources available in April for people and students to help build financial confidence.

Creating greater financial wellness is a key component of Regions’ community engagement strategy. And in the coming days and weeks, Regions will be organizing Share the Good financial wellness events across the company’s multi-state footprint, building on a 16-year tradition in which associates from across Regions’ markets come together under the Share the Good banner to support their communities and volunteer.

“Increasing financial wellness is the right thing to do – to help ensure every person has the opportunity for financial success,” said Leroy Abrahams, head of Community Engagement at Regions. “It’s also an investment in our communities. When people have a greater understanding of their finances, they make better decisions. By establishing a better situation today for themselves and their families, they’re also building generational wealth and creating a healthier economy. And that benefits all of us.”

Regions executes on its commitment to financial wellness in several ways. First, the bank provides easily accessible, no-cost financial education courses to anyone, whether they’re a Regions customer or not. Regions Next Step® curriculum includes customized tools, online resources, webinars, podcasts and in-person sessions covering topics ranging from budgeting, to saving and understanding credit, to insights for small-business owners, college students and people planning for retirement – and every life event and milestone in between.

“Building Financial Confidence” is the theme for this year’s Share the Good program, and associates across Regions’ markets will be working with community partners all month to host financial education events for a variety of audiences. Examples include:

• Tampa, Orlando and Jacksonville: In these Florida markets, Regions teams are working with the Women’s Council of the National Association of Real Estate Brokers local chapters to conduct Regions’ Next Step Path to Homeownership program to an audience of first-time homebuyers.
• Huntsville, Ala.: As part of Regions Day at Alabama A&M University, an HBCU (historically Black College and University) in the bank’s home state, up to 500 students are expected to participate in a Regions Next Step Reality Check budget simulation. The bank is also hosting Regions Day financial wellness events at two other HBCUs, Tennessee State University and Jackson State University.
• Jackson, Miss.: Regions is hosting a fraud-prevention session for small-business owners and nonprofit leaders. Working with the Mississippi Alliance for Nonprofits and Philanthropy, Regions Branch Manager Jason Morris will lead the session at the organization’s Nonprofit and Philanthropy Leadership Conference & Annual Meeting on April 25 at the Jackson Convention Complex.
• Austin, Texas: To help ensure students of Del Valle Early College High School/ P-Tech Center are prepared for success, Regions teams will be onsite to deliver Reality Check sessions. “Regions is proud to support these hardworking students, and we’re looking forward to ‘Sharing the Good’ at Del Valle once again in April,” said Stephanie Perryman, Regions Bank Market Executive and Commercial Banking Leader in Austin.
• Birmingham: Regions teams are presenting the Regions Next Step Money Basics for Life program at Disability Rights & Resources. On April 14, clients will take part in the Credit and Identity Theft course, part of a curriculum to enhance independent living skills and help people with disabilities learn to make good financial decisions. The bank was honored last year by the American Bankers Association Foundation for this groundbreaking financial wellness program.
• New Orleans: Regions has a longstanding relationship with the Boys and Girls Clubs of Metro Louisiana and has facilitated financial education programs in the New Orleans and Baton Rouge markets for several years. Local teams are collaborating with BCG this month to present three Reality Check sessions: April 8 in Covington, April 22 in Slidell and April 23 in Gretna.

Along with community events, Regions bankers and branch associates will be hosting financial wellness activities throughout the month, including the following:

• Building Better Money Habits: Regions will host webinars on April 8 and 24 that provide guidance for consumers looking to increase their savings, build financial stability and improve credit scores.
• Students and Parents: A Regions Extra Credit event, held live and via webcast on April 24, provides important information for high school juniors and seniors, their parents and school administrators, such as budgeting, financial aid, fraud prevention, investing and more. Participants in the Birmingham area may join in person at the Regions Riverchase Operations Center or anyone can join online from 4:30-5:30 CT. Click here to register.
• Small Businesses: Regions’ bankers will be providing free workshops and seminars, in person and virtually, for small-business owners and their employees throughout the month. Anyone interested can contact a Regions representative at their local branch.

Like financial wellness, giving back is a key part of Regions’ culture and community engagement strategy. So, aligning these efforts in April – which is also National Volunteer Month – emphasizes the importance of both at the bank.

“April is always an exciting time at Regions,” said Gina Sian, head of the Regions Making Life Better Institute. “As we celebrate both Volunteer and Financial Literacy Month, adding our Share the Good campaign to the mix gives our associates a perfect opportunity to volunteer together and share the ‘goodness’ and importance of financial education to young ones and young once, at schools, businesses and nonprofit organizations.”

Approximately 1.6 million people received financial education from Regions in 2024. Volunteers, including certified Regions Next Step Ambassadors, are specially trained to deliver the material and present tailored courses to K-12 and college students, small-business owners, new homeowners, veterans, people with disabilities, seniors and more.

The full array of Regions Next Step financial wellness resources can be found at www.regions.com/nextstep. Examples of how associates work with community partners to deliver these programs can be found in the annual Shared Value Report and the Community Engagement section of Regions’ news website, Doing More Today.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $157 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250402634411/en/

Media Contact:

Jennifer Elmore

Regions Bank

205-264-4551

Regions News Online: regions.doingmoretoday.com

Source: Regions Financial Corporation

FAQ

What is Regions Bank's Share the Good program focusing on in April 2025?

The program focuses on 'Building Financial Confidence' through financial education events and volunteer initiatives across multiple states.

How many people did Regions Bank's financial education programs reach in 2024?

Regions Bank's financial education programs reached approximately 1.6 million people in 2024.

What free financial resources does Regions Bank offer through Next Step?

Regions Next Step offers free courses, online resources, webinars, podcasts, and in-person sessions covering budgeting, saving, credit, and various life-stage financial topics.

What specific financial education events is Regions Bank hosting in Florida markets?

In Tampa, Orlando, and Jacksonville, Regions teams are conducting Next Step Path to Homeownership programs for first-time homebuyers in partnership with local NAREB chapters.