Remitly Appoints Rina Hahn as Chief Marketing Officer

Rhea-AI Summary

Remitly Global, Inc. (NASDAQ: RELY) has appointed Rina Hahn as Chief Marketing Officer, effective immediately. Hahn, who has been with Remitly since 2018, played a crucial role in customer acquisition and brand development, contributing to a 42% year-over-year growth in active customers in Q1 2022. Previous CMO Rob Singer will assist during the transition until September 2022. Remitly continues to focus on enhancing financial services for immigrants and their families across over 160 countries, aiming to improve efficiency and expand its product offerings.

Positive

• Rina Hahn's appointment as CMO expected to enhance marketing efficiency.
• Previous success in customer acquisition led to a 42% growth in active customers.

Negative

• Transition period may cause temporary disruptions in marketing operations.

SEATTLE--(BUSINESS WIRE)-- Remitly Global, Inc. (NASDAQ: RELY), a leading digital financial services provider for immigrants and their families in over 160 countries around the world, today announced the appointment of Rina Hahn as Chief Marketing Officer (CMO).

“Rina has been an integral part of our growth since she joined our Marketing Team in 2018,” said Matt Oppenheimer, Co-founder and CEO, Remitly. “Rina’s dedication to our mission to help solve these problems for our customers has been inspiring. Her stewardship over our customer acquisition and brand development has Remitly well positioned to capture our growth milestones along with a focus on continuously improving marketing efficiency. I am so excited to have her on our executive team for her energy, her leadership, and her commitment to help improve the lives of our customers and their families back home.”

Hahn came to Remitly from Blue Nile where she served in a variety of roles including as the Director of Acquisition, overseeing global marketing for the company. She joined Remitly as the Director of Digital Marketing before moving to drive customer acquisition as the Vice President of Growth. Hahn led marketing activities that saw active customers grow 42 percent year-over-year in Q1 of 2022. Since joining Remitly, Hahn has been a key contributor to the company’s growth and has helped deliver on its long-term vision to be the most trusted financial services provider for immigrants and their families around the world.

“Since my first day at Remitly, I have been inspired and driven to uphold our brand promise to our customers,” said Hahn. “Given the success and scale that we’ve achieved, it still feels like we are just getting started. I am as energized by this opportunity today as I was when I walked in the doors at Remitly. We have a great team, a meaningful vision, and a real opportunity to improve the lives of hundreds of millions of immigrants everywhere.’”

Rob Singer, Remitly’s previous CMO, will continue to serve in an advisory role through September 2022 to support a smooth transition.

For more information about Remitly, please visit www.remitly.com.

About Remitly

Remitly is a leading digital financial services provider for immigrants and their families in over 160 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world. Founded in 2011, Remitly is headquartered in Seattle and has seven global offices, including London, Cork, Singapore, Manila and Managua.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220616005914/en/

Media:

Adam Cormier

adamc@remitly.com



Investor Relations:

Stephen Shulstein

stephens@remitly.com

Source: Remitly Global, Inc.

FAQ

Who is the new CMO of Remitly Global, Inc. (RELY)?

Rina Hahn has been appointed as the new Chief Marketing Officer of Remitly Global, Inc.

What was Rina Hahn's role prior to becoming CMO at Remitly (RELY)?

Before her appointment as CMO, Rina Hahn served as Vice President of Growth and Director of Digital Marketing at Remitly.

What impact is Rina Hahn's appointment expected to have on Remitly (RELY)?

Her appointment is anticipated to enhance marketing efficiency and customer acquisition strategies.

Who will assist during the transition following the CMO change at Remitly (RELY)?

Rob Singer, the previous CMO, will support the transition until September 2022.