Reed’s® Launches Limited-Edition “Boo Box” For Halloween

Rhea-AI Summary

Reed's Inc. has launched its first-ever Halloween-themed product, the Boo Box, featuring four boxes of its Craft Ginger Chews. The limited-edition offering is designed to enhance the spooky season experience and is available exclusively on Reed's web store for $9.99. In addition, the company is reintroducing its Crystallized Ginger and improving its Craft Ginger Chews recipe. All products are made with real ginger and natural ingredients sourced from the South Pacific, highlighting Reed's commitment to quality.

Positive

• Launch of seasonal Boo Box enhances brand visibility.
• Reintroduction of Crystallized Ginger and improved Craft Ginger Chews may attract more customers.
• Products made with real ginger and all-natural ingredients support brand integrity.

Negative

• None.

America’s #1 Real Ginger Company Debuts a Seasonal Offering Packed with its Restaged Ginger Chews

NORWALK, Conn., Sept. 09, 2021 (GLOBE NEWSWIRE) -- Spooky season is getting even more delicious. Reed’s Inc.^® (Nasdaq: REED), America’s #1 ginger company, today announces the launch of its first-ever “Boo Box” – a limited edition, Halloween-themed pack for its one-of-a-kind Craft Ginger Chews.

Bringing ginger lovers a new way to experience the spicy sweetness of Reed’s^® Craft Ginger Chews, the limited-edition “Boo Box” is a spooky new treat for the most “wicked-ful” time of the year. Each “Boo Box” features four (2 oz.) boxes of individual wrapped Craft Ginger Chews with extra spooky ghost packaging that is frightfully festive.

“We all love a little surprise in our lives. Sending a Reed’s ‘Boo Box’ to a friend’s doorstep is the perfect Halloween treat,” shares Lindsay Martin, Vice President of Marketing at Reed’s Inc.^® “As the leader in ginger beverages, Reed’s knows our consumers are looking for new and innovative ways to experience the spicy and sweet flavor of real ginger. Each ‘Boo Box’ is loaded with our NEW and improved Reed’s Ginger Chews that ginger lovers can’t resist.”

Reed’s^® was founded over 30 years ago on the principle that real, quality ingredients are always better. All Reed’s® products are made with real ginger and contain nothing artificial. Rolling out REAL ginger candy options to the marketplace, the limited-edition “Boo Box” comes on the heels of Reed’s^® reintroduction of its authentic ginger candy collection.

With increased retail availability and improved packaging, Reed’s^® is relaunching its Crystallized Ginger, in addition to the Craft Ginger Chews. Reed’s^® Crystallized Ginger provides a burst of spicy sweetness in pre-diced and ready-to-eat format, while the Craft Ginger Chews now features a chewier recipe for a tastier experience. Offering the powerful superfood benefits of ginger, both candies are sourced from South Pacific Islands with only fresh ginger and all-natural ingredients.

Reed’s^® limited-edition “Boo Box” is available while supplies last, and retails exclusively at the Reed’s^® Web Store for $9.99. Reed’s^® Craft Ginger Chews and Crystallized Ginger are also available online at the Reed’s^® Web Store and Reed’s^® Amazon Store, and in-store at retailers including select Sprouts, Stop & Shop, Mavericks and other natural and specialty stores throughout the United States.

For more information about Reed's Inc.^®, please visit the Reed's^® website or call 800-99-REEDS. Follow Reed's^® on Reed’s^® Twitter, Reed’s^® Instagram, and Reed’s^® Facebook (@drinkreeds).

About Reed's, Inc.^®

Reed’s Inc.^® is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you beverages. Established in 1989, Reed's Inc.^® is a leader in craft beverages under the Reed’s^®, Virgil’s^® and Flying Cauldron™ brand names. The company’s beverages are now sold in over 40,000 stores nationwide.

Reed’s^® is known as America's #1 name in all-natural, ginger-based beverages. Crafted using real ginger and premium ingredients, the Reed’s^® portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules, ginger shots, and ginger candies. The brand has recently successfully expanded into the zero sugar segment with its proprietary, all-natural sweetener system.

Virgil's^® is an award-winning line of craft sodas, made with the finest natural ingredients and without GMOs or artificial preservatives. The brand offers an array of great tasting, bold flavored sodas including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in nine zero sugar varieties which are naturally sweetened and certified ketogenic.

Flying Cauldron™ is a non-alcoholic butterscotch beer prized for its creamy vanilla and butterscotch flavors. Sought after by beverage afficionados, Flying Cauldron™ is made with all-natural ingredients and no artificial flavors, sweeteners, preservatives, gluten, caffeine or GMOs. 

For more information, visit drinkreeds.com, virgils.com and flyingcauldron.com.

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3488bcfd-3cef-4083-a20e-8bba905b85a8
https://www.globenewswire.com/NewsRoom/AttachmentNg/340365ff-14ff-4054-a389-b9cc98b929cf

Media Contact:
5W Public Relations
reeds@5wpr.com
212.999.5585

 

FAQ

What is the new product launched by Reed's Inc.?

Reed's Inc. has launched the Boo Box, a Halloween-themed package of Craft Ginger Chews.

Where can I purchase Reed's Boo Box?

The Boo Box is available exclusively on Reed's web store for $9.99.

What improvements have been made to Reed's ginger products?

Reed's has improved its Craft Ginger Chews recipe and is reintroducing its Crystallized Ginger.

What ingredients are used in Reed's products?

All Reed's products are made with real ginger and contain no artificial ingredients.

When was the Boo Box launched?

The Boo Box was launched on September 9, 2021.