Reed’s Debuts Spiked Ginger Ale

Rhea-AI Summary

Reed’s, Inc. has announced the launch of Reed’s® Hard Ginger Ale, a new addition to its portfolio of all-natural ginger beverages. This product, which will be available in stores during Q3 and Q4 of 2022, features 5% ABV with only 100 calories per can. Offered in four flavors—Mango, Pineapple Coconut, Cherry Lime, and Watermelon Strawberry—it is keto-friendly and made with real ginger. The company anticipates growth in the ready-to-drink alcohol category, responding to consumer interest in using ginger ale as a cocktail mixer.

Positive

• Launch of Reed’s® Hard Ginger Ale expands product offerings.
• Contains 5% ABV and only 100 calories, appealing to health-conscious consumers.
• Keto-friendly and made with real ginger, enhancing brand credibility.
• Four unique flavors cater to diverse consumer preferences.
• Anticipation of growth in the ready-to-drink alcohol market.

Negative

• None.

Ginger Beverage Brand takes Classic Ginger Ale and adds a HARD Twist

NORWALK, Conn., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Reed’s, Inc. (NASDAQ: REED) (“Reed’s” or the “Company”), owner of the nation’s leading portfolio of handcrafted, all-natural ginger beverages, today announced the launch of Reed’s^® Hard Ginger Ale. Building upon the brand’s fan-favorite, REAL Ginger Ale, this latest addition to Reed’s lineup of full-bodied, premium ginger beverages will begin to hit shelves during the third and fourth quarter of 2022.

Light and refreshing, Reed’s^® Hard Ginger Ale contains 5% ABV and is only 100 calories. Available in four delectable flavors – Mango, Pineapple Coconut, Cherry Lime, and Watermelon Strawberry – each can is well-balanced with a sweet and savory tang followed by a distinct, bold and spicy kick of ginger. Remaining true to the Reed’s roots, these keto-friendly, ready-to-drink (RTD) spiked ginger ales are packed with REAL ginger and naturally brewed without artificial preservatives, sweeteners, or colors.

“Our research indicates that sixty-five percent of consumers use ginger ale as a cocktail mixer, and 80% of those people are interested in a convenient RTD option. Formulating our, Hard Ginger Ale was a natural next step to elevate our current ginger beverage lineup,” said Norman Snyder, CEO of Reed’s Inc. “With the accelerating growth of the RTD alcohol category, we expect to continue leading the industry in ‘all things Ginger’ with the introduction of Reed’s^® Hard Ginger Ale.”

Hitting store shelves nationwide this summer, Reed’s^® Hard Ginger Ale will be available in a variety 8-Pack featuring 12oz. cans of all four flavors. For more information, please visit the Reed's Hard website, or call 800-99-REEDS. Follow Reed's Hard Ginger Ale on Instagram.

About Reed's, Inc.
Reed’s is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you beverages. Established in 1989, Reed's is a leader in craft beverages under the Reed’s^®, Virgil’s^® and Flying Cauldron^® brand names. The Company’s beverages are now sold in over 45,000 stores nationwide.

Reed’s is known as America's #1 name in all-natural, ginger-based beverages. Crafted using real ginger and premium ingredients, the Reed’s portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules, ginger shots, and ginger candies. The brand has recently successfully expanded into the zero-sugar segment with its proprietary, all-natural sweetener system.

Virgil's^® is an award-winning line of craft sodas, made with the finest natural ingredients and without GMOs or artificial preservatives. The brand offers an array of great tasting, bold flavored sodas including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in nine zero sugar varieties which are naturally sweetened and certified ketogenic.

Flying Cauldron^® is a non-alcoholic butterscotch beer prized for its creamy vanilla and butterscotch flavors. Sought after by beverage aficionados, Flying Cauldron is made with all-natural ingredients and no artificial flavors, sweeteners, preservatives, gluten, caffeine, or GMOs. 

For more information, visit drinkreeds.com, virgils.com and flyingcauldron.com.

Investor Relations Contact
Sean Mansouri, CFA
Elevate IR
ir@reedsinc.com
(720) 330-2829 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/20d56c01-df23-4ee6-bd14-b243da4afd60 

FAQ

What is Reed's® Hard Ginger Ale?

Reed's® Hard Ginger Ale is a new ready-to-drink alcoholic beverage containing 5% ABV and made with real ginger.

When will Reed's® Hard Ginger Ale be available?

Reed's® Hard Ginger Ale is set to hit store shelves during the third and fourth quarters of 2022.

What flavors are available for Reed's® Hard Ginger Ale?

Reed's® Hard Ginger Ale is available in four flavors: Mango, Pineapple Coconut, Cherry Lime, and Watermelon Strawberry.

What is the calorie count of Reed's® Hard Ginger Ale?

Each can of Reed's® Hard Ginger Ale contains only 100 calories.

Why did Reed's launch Hard Ginger Ale?

Reed's launched Hard Ginger Ale to meet consumer demand for convenient ready-to-drink options and capitalize on the growth of the RTD alcohol category.