Visionary Leader Ryan Rodenbeck Brings Spyglass Realty to Real
The Real Brokerage Inc. (NASDAQ: REAX) has announced that Ryan Rodenbeck's Spyglass Realty is joining Real under their Private Label program. Spyglass, with 140 agents and projected 2024 sales volume of nearly $400 million, will nearly double Real's presence in Austin.
Rodenbeck, host of the #RealtyHack podcast and a nine-time Austin Platinum Top 50 Realtors award recipient, founded Spyglass in 2008. The brokerage has expanded significantly since 2015, recently entering the Houston market. Spyglass has earned notable recognition, including being named Indy Broker of the Year by the Austin Board of Realtors in 2019 and ranking as a Best Place to Work by the Austin Business Journal for five consecutive years.
The Private Label program allows Spyglass to maintain its brand identity while accessing Real's technology and compensation programs. This strategic move aims to enhance Real's growth in central Texas while expanding Spyglass's capabilities.
The Real Brokerage Inc. (NASDAQ: REAX) ha annunciato che la Spyglass Realty di Ryan Rodenbeck si unirà a Real sotto il loro programma Private Label. Spyglass, con 140 agenti e un volume di vendite previsto per il 2024 di quasi $400 milioni, raddoppierà quasi la presenza di Real ad Austin.
Rodenbeck, conduttore del podcast #RealtyHack e destinatario del premio Austin Platinum Top 50 Realtors per ben nove volte, ha fondato Spyglass nel 2008. L'agenzia ha avuto un'espansione significativa dal 2015, entrando recentemente nel mercato di Houston. Spyglass ha guadagnato notevoli riconoscimenti, tra cui il titolo di Indy Broker of the Year della Austin Board of Realtors nel 2019 e il riconoscimento come Miglior Posto di Lavoro dal Austin Business Journal per cinque anni consecutivi.
Il programma Private Label consente a Spyglass di mantenere la propria identità di brand mentre accede alla tecnologia e ai programmi di compenso di Real. Questa mossa strategica mira a migliorare la crescita di Real in Texas centrale, ampliando al contempo le capacità di Spyglass.
The Real Brokerage Inc. (NASDAQ: REAX) ha anunciado que Spyglass Realty de Ryan Rodenbeck se unirá a Real bajo su programa de Marca Privada. Spyglass, con 140 agentes y un volumen de ventas proyectado para 2024 de casi $400 millones, casi duplicará la presencia de Real en Austin.
Rodenbeck, presentador del pódcast #RealtyHack y galardonado nueve veces con el premio Austin Platinum Top 50 Realtors, fundó Spyglass en 2008. La correduría ha crecido significativamente desde 2015, ingresando recientemente al mercado de Houston. Spyglass ha recibido reconocimientos notables, incluyendo ser nombrada Indy Broker of the Year por la Austin Board of Realtors en 2019 y clasificada como el Mejor Lugar para Trabajar por el Austin Business Journal durante cinco años consecutivos.
El programa de Marca Privada permite a Spyglass mantener su identidad de marca mientras accede a la tecnología y los programas de compensación de Real. Este movimiento estratégico tiene como objetivo mejorar el crecimiento de Real en Texas central al tiempo que amplía las capacidades de Spyglass.
The Real Brokerage Inc. (NASDAQ: REAX)는 Ryan Rodenbeck의 Spyglass Realty가 Real의 프라이빗 라벨 프로그램에 가입한다고 발표했습니다. 140명의 에이전트와 2024년 매출 예상이 거의 4억 달러에 달하는 Spyglass는 Austin에서 Real의 존재를 거의 두 배로 늘릴 것입니다.
Rodenbeck는 #RealtyHack 팟캐스트의 호스트이자 아 Austin Platinum Top 50 Realtors 상을 아홉 번 수상한 수상자로, 2008년에 Spyglass를 설립했습니다. 이 중개업체는 2015년 이후로 크게 확장되었으며 최근에는 휴스턴 시장에 진입했습니다. Spyglass는 2019년에 Austin Board of Realtors로부터 Indy Broker of the Year로 선정되는 등 주목할 만한 인정을 받았으며, Austin Business Journal로부터 5년 연속 최고의 근무지로 선정되었습니다.
프라이빗 라벨 프로그램은 Spyglass가 Real의 기술 및 보상 프로그램에 접근하면서 브랜드 정체성을 유지할 수 있도록 합니다. 이 전략적 움직임은 중부 텍사스에서 Real의 성장을 강화하고 Spyglass의 역량을 확장하는 것을 목표로 하고 있습니다.
The Real Brokerage Inc. (NASDAQ: REAX) a annoncé que Spyglass Realty de Ryan Rodenbeck rejoint Real dans le cadre de leur programme de Marque Privée. Spyglass, avec 140 agents et un volume de ventes projeté pour 2024 de près de 400 millions de dollars, doublait presque la présence de Real à Austin.
Rodenbeck, animateur du podcast #RealtyHack et récipiendaire de l'award Austin Platinum Top 50 Realtors à neuf reprises, a fondé Spyglass en 2008. L'agence s’est considérablement développée depuis 2015, entrant récemment sur le marché de Houston. Spyglass a obtenu des reconnaissances notables, notamment celle de Indy Broker of the Year par la Austin Board of Realtors en 2019 et a été classée comme Meilleur Lieu de Travail par l'Austin Business Journal pendant cinq années consécutives.
Le programme de Marque Privée permet à Spyglass de maintenir son identité de marque tout en accédant à la technologie et aux programmes de compensation de Real. Ce mouvement stratégique vise à améliorer la croissance de Real au Texas central tout en élargissant les capacités de Spyglass.
The Real Brokerage Inc. (NASDAQ: REAX) hat angekündigt, dass die Spyglass Realty von Ryan Rodenbeck sich dem Private Label-Programm von Real anschließt. Spyglass, mit 140 Agenten und einem prognostizierten Verkaufsvolumen von fast 400 Millionen USD im Jahr 2024, wird die Präsenz von Real in Austin nahezu verdoppeln.
Rodenbeck, Gastgeber des #RealtyHack-Podcasts und neunfacher Preisträger des Austin Platinum Top 50 Realtors Awards, gründete Spyglass im Jahr 2008. Das Maklerunternehmen hat sich seit 2015 erheblich erweitert und ist kürzlich in den Markt von Houston eingetreten. Spyglass hat bemerkenswerte Anerkennung erhalten, einschließlich der Auszeichnung als Indy Broker of the Year durch die Austin Board of Realtors im Jahr 2019 und der Auszeichnung als Bester Arbeitsplatz durch das Austin Business Journal in fünf aufeinanderfolgenden Jahren.
Das Private Label-Programm ermöglicht es Spyglass, seine Markenidentität zu bewahren, während es auf die Technologie und die Vergütungsprogramme von Real zugreifen kann. Dieser strategische Schritt zielt darauf ab, das Wachstum von Real in Zentraltexas zu fördern und gleichzeitig die Fähigkeiten von Spyglass zu erweitern.
- Addition of 140 agents nearly doubles Real's presence in Austin
- Acquisition of a brokerage with $400 million in projected 2024 sales volume
- Strategic expansion into Houston market
- Multiple industry awards and recognitions, including Inc. 5000 listing
- None.
Insights
The acquisition of Spyglass Realty through Real's Private Label program represents a strategic expansion that brings
The deal structure is particularly clever - by utilizing the Private Label program, Real acquires the operational benefits and revenue streams while allowing Spyglass to maintain brand equity and independence. This reduces integration risks while maximizing potential synergies. Spyglass's proven growth track record (Inc. 5000 listing, Fast 50 awards) and strong local reputation (Best Place to Work recognition) suggest this acquisition will be immediately accretive to Real's financials and market position.
For a simplified perspective: Imagine buying a successful restaurant chain but letting them keep their name and recipes - you get their profits and customers while they keep their identity. That's essentially what Real is doing here with Spyglass in the real estate market.
This acquisition demonstrates Real's aggressive market consolidation strategy in high-growth metropolitan areas. Austin's real estate market remains robust and securing a dominant position through Spyglass - a tech-forward, culturally aligned brokerage - is a calculated move to capture market share in one of America's fastest-growing cities.
Spyglass's expansion into Houston in late 2024 provides Real with an additional growth vector in Texas. The brokerage's focus on experienced agents and elevated service approach aligns perfectly with luxury market dynamics in both cities. Rodenbeck's influence as a thought leader and podcast host adds valuable intellectual capital and industry networking opportunities that could accelerate Real's organic growth.
Think of this like a tech company acquiring a popular local app - you're not just buying the product, you're buying the user base, the talent and the local market expertise all at once.
Addition of top-producing independent brokerage nearly doubles Real’s agent count in
Real’s Private Label program enables independent brokerages to maintain their own brand while benefiting from Real’s technology and compensation programs.
A top producer who received the Austin Platinum Top 50 Realtors award for nine consecutive years, Rodenbeck launched Spyglass in 2008. He operated the brokerage as a small team until 2015 when his desire to leverage technology to offer experienced agents a platform to provide clients with an elevated approach to buying and selling homes prompted him to take the brokerage to a new level. Since leaving production in 2019, Rodenbeck has attracted more than 100 agents to Spyglass and led the firm’s expansion into
Rodenbeck also leads #RealtyHack, a content platform that includes the #RealtyHack podcast and #RealtyHack Summit, Austin’s largest real estate conference, which attracts more than 400 agents. He is an incoming board member of the
“Real’s trajectory provides us an opportunity to contribute to Real’s growth in central
Spyglass has received numerous accolades. It was named Indy Broker of the Year by the
“Spyglass Realty, under Ryan Rodenbeck's visionary leadership, epitomizes what it means to be both innovative and deeply rooted in service. Ryan's early adoption of technology, paired with a relentless focus on empowering experienced agents, has transformed the way real estate is done,” said Real President Sharran Srivatsaa. “With Ryan’s commitment to leveraging leads and fostering a culture of referrals, it’s no surprise Spyglass Realty is not only redefining the gold standard in real estate, but also consistently ranks as one of the top employers in the city. We are thrilled Spyglass is now part of Real.”
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
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Investor inquiries:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
What is the expected 2024 sales volume for Spyglass Realty after joining REAX?
How many agents does Spyglass Realty bring to REAX in the Austin market?
What is the Private Label program offered by REAX to Spyglass Realty?
When did Spyglass Realty expand into the Houston market?
What major awards has Spyglass Realty won since joining REAX?
