Harvest Realty Brings 550 Agents and $2.4 Billion in 2024 Home Sales to Real
Real Brokerage (NASDAQ: REAX) announced that Harvest Realty, a Southern California-based independent brokerage, has joined their platform, bringing 550 agents specialized in serving the Chinese community. This addition pushes Real's total agent count above 24,000 across North America.
Harvest Realty, founded in 2014 by Christine Li and John Zhang, has completed 5,210 home sales totaling $6.8 billion, including 1,627 sales valued at $2.4 billion in 2024. The brokerage joins Real under their Private Label program, maintaining their brand while accessing Real's resources and compensation programs.
Harvest's agents will gain access to Real's virtual community platform with automatic translation in over 90 languages, along with revenue share and stock options tied to company success.
Real Brokerage (NASDAQ: REAX) ha annunciato che Harvest Realty, un'agenzia indipendente con sede nel sud della California, si è unita alla loro piattaforma, portando 550 agenti specializzati nel servire la comunità cinese. Questa aggiunta porta il numero totale di agenti di Real oltre 24.000 in Nord America.
Harvest Realty, fondata nel 2014 da Christine Li e John Zhang, ha completato 5.210 vendite di case per un totale di 6,8 miliardi di dollari, comprese 1.627 vendite valutate 2,4 miliardi di dollari nel 2024. L'agenzia si unisce a Real sotto il loro programma Private Label, mantenendo il proprio marchio mentre accede alle risorse e ai programmi di compenso di Real.
Gli agenti di Harvest avranno accesso alla piattaforma di comunità virtuale di Real con traduzione automatica in oltre 90 lingue, insieme a condivisione dei ricavi e opzioni azionarie legate al successo dell'azienda.
Real Brokerage (NASDAQ: REAX) anunció que Harvest Realty, una agencia independiente con sede en el sur de California, se ha unido a su plataforma, aportando 550 agentes especializados en atender a la comunidad china. Esta adición lleva el número total de agentes de Real por encima de 24,000 en América del Norte.
Harvest Realty, fundada en 2014 por Christine Li y John Zhang, ha completado 5,210 ventas de viviendas por un total de 6.8 mil millones de dólares, incluidas 1,627 ventas valoradas en 2.4 mil millones de dólares en 2024. La agencia se une a Real bajo su programa Private Label, manteniendo su marca mientras accede a los recursos y programas de compensación de Real.
Los agentes de Harvest tendrán acceso a la plataforma comunitaria virtual de Real con traducción automática en más de 90 idiomas, junto con un sistema de compartición de ingresos y opciones de acciones vinculadas al éxito de la empresa.
Real Brokerage (NASDAQ: REAX)는 남부 캘리포니아에 본사를 둔 독립 중개업체 Harvest Realty가 그들의 플랫폼에 합류했다고 발표했습니다. 이로 인해 중국 커뮤니티를 서비스하는 550명의 에이전트가 포함되어 있고, Real의 총 에이전트 수가 북미에서 24,000명을 초과하게 되었습니다.
2014년 Christine Li와 John Zhang에 의해 설립된 Harvest Realty는 총 68억 달러 상당의 5,210건의 주택 판매를 완료했으며, 그 중 2024년에는 24억 달러에 달하는 1,627건의 판매가 포함되어 있습니다. 이 중개업체는 Real의 Private Label 프로그램에 따라 합류하여, 그들의 브랜드를 유지하면서 Real의 자원과 보상 프로그램에 접근하게 됩니다.
Harvest의 에이전트들은 Real의 가상 커뮤니티 플랫폼을 통해 90개 이상의 언어로 자동 번역 서비스를 이용하게 되며, 회사의 성공에 따른 수익 공유와 주식 옵션도 받을 수 있습니다.
Real Brokerage (NASDAQ: REAX) a annoncé que Harvest Realty, une agence indépendante basée en Californie du Sud, a rejoint leur plateforme, apportant 550 agents spécialisés dans le service de la communauté chinoise. Cette nouvelle venue porte le nombre total d'agents de Real au-dessus de 24 000 en Amérique du Nord.
Harvest Realty, fondée en 2014 par Christine Li et John Zhang, a réalisé 5 210 ventes de maisons totalisant 6,8 milliards de dollars, dont 1 627 ventes d'une valeur de 2,4 milliards de dollars en 2024. L'agence rejoint Real sous leur programme Private Label, conservant sa marque tout en accédant aux ressources et aux programmes de compensation de Real.
Les agents de Harvest auront accès à la plateforme communautaire virtuelle de Real avec traduction automatique en plus de 90 langues, ainsi qu'à un partage des revenus et des options d'actions liées au succès de l'entreprise.
Real Brokerage (NASDAQ: REAX) gab bekannt, dass Harvest Realty, eine in Südkalifornien ansässige unabhängige Immobilienagentur, ihrer Plattform beigetreten ist und 550 Agenten, die auf die chinesische Gemeinschaft spezialisiert sind, mitbringt. Diese Erweiterung erhöht die Gesamtzahl der Agenten von Real auf über 24.000 in Nordamerika.
Harvest Realty, gegründet 2014 von Christine Li und John Zhang, hat insgesamt 5.210 Hausverkäufe im Wert von 6,8 Milliarden Dollar abgeschlossen, darunter 1.627 Verkäufe im Wert von 2,4 Milliarden Dollar im Jahr 2024. Die Agentur tritt unter dem Private Label-Programm von Real bei und erhält Zugang zu den Ressourcen und Vergütungsprogrammen von Real, während sie ihre eigene Marke beibehält.
Die Agenten von Harvest erhalten Zugang zur virtuellen Gemeinschaftsplattform von Real mit automatischer Übersetzung in über 90 Sprachen sowie zur Umsatzbeteiligung und Aktienoptionen, die an den Erfolg des Unternehmens gebunden sind.
- Addition of 550 new agents specialized in Chinese market
- Acquisition of high-performing brokerage with $2.4B in 2024 sales
- Expansion of presence in Southern California market
- Growth in total agent count to over 24,000
- None.
Insights
This strategic acquisition marks a substantial expansion for Real Brokerage, bringing 550 specialized agents and an impressive
The deal's value proposition extends beyond mere numbers - Harvest's proven track record of 5,210 home sales totaling
The multilingual virtual platform integration addresses a critical market need, potentially reducing transaction friction in international real estate dealings. This technological edge, combined with Harvest's specialized market knowledge, positions Real for accelerated growth in the Asian-American real estate segment, estimated to be worth over
This acquisition represents a masterful strategic play in three dimensions. First, it instantly expands Real's footprint in Southern California's premium real estate market. Second, it provides specialized access to the high-value Chinese buyer demographic, which has historically shown strong investment patterns in U.S. real estate. Third, the Private Label structure minimizes integration risks while maximizing potential synergies.
The timing is particularly noteworthy as Real crosses the 24,000 agent threshold, demonstrating significant scale advantages in the tech-enabled brokerage space. The retention of Harvest's leadership team, with their unique combination of banking and real estate expertise, adds valuable intellectual capital to Real's operations. Their
Real begins the year with more than 24,000 agents throughout
Led by Christine Li and John Zhang, Harvest Realty has a proven track record of excellence. After immigrating to the
“Christine and John’s journey is the kind of story that inspires anyone chasing their version of the American Dream. After rock-solid careers of their own, they decided to combine their skills and their shared passion to help Chinese home buyers, sellers and investors navigate Southern California’s competitive real estate market,” said Real President Sharran Srivatsaa. “They’ve set the gold standard for service to the Chinese community. Their story isn’t just about success—it’s about making a difference, and we couldn’t be more thrilled to welcome this incredible duo and their entire team to the Real family.”
Harvest joins Real under the company’s Private Label program, which enables independent brokerages to maintain their own brand while benefiting from Real’s resources and compensation programs. At Real, Harvest’s agents will also gain access to the company’s virtual community platform, which features automatic translation in more than 90 languages, fostering seamless communication and connection.
“Real provides the technology and programs that will help our agents increase their production and become more efficient, while also providing revenue share and stock options that tie their success to that of the company,” said Li. “However, what was most important was Real’s leadership. They are great leaders, and we are confident that the Real platform will allow us to continue to grow and serve our agents and clients.”
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing expectations regarding Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
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Investor inquiries, please contact:
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investors@therealbrokerage.com
908.280.2515
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Source: The Real Brokerage Inc.
FAQ
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